online / offline retail - role of digital technology

Role of Digital Technologies – Offline

& OnlineAbhishek Rungta, Founder & CEO

Indus Net Technologies

It’s not about

Offline vs. Online (in its infancy!) or

Web vs. Mobile

It’s about customer experience,

Watson!And understanding what makes him “Wow!”

It’s an omni-channel world

But do not get into the problem of do-it-all

Hint: look at your customer journey

Channel = f(context, convenience,

experience, lifestyle, purpose, value, ….. n)

Therefore, focus should be to identify

segment + user journey

objective = delight

And use channels to suit this. Dare to drop. Dare to adopt.

Build Great Brands.Through experiences, not only advertising ;)

Shopping stories!• Why I bought my drone from a gang of geeks

with no shop - online or offline!

• What blew me away about a startup which made me want to buy medicine, though I was not sick?

• How, we helped COOP get rid of of check-out counters?

Three Action Items!• Sell on channels your consumers are

• Build contact base and relationships

• Analyse.

• Experiment.

• Repeat

Thank you!Abhishek Rungta

talash@indusnet.co.in+91 9831151614@abhishekrungta

This is the most loved slide in every conference, btw!