online giving is not online fundraising
Post on 11-Sep-2014
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Online Gifts and Online Giving
ARE NOT
Online Fundraising
twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
IdentificationCultivationSolicitation
Stewardship
Development Cycle
Fulfillment
twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
IdentificationCultivationSolicitation
Stewardship
ClassicFundraising
Fulfillment
http://www.flickr.com/photos/78428166@N00/512966822/
http://www.flickr.com/photos/78428166@N00/143202334/
http://www.flickr.com/photos/ameliaps/171257741/http://www.old-picture.com/american-history-1900-1930s/pictures/Carnegie-A.jpg
http://www.intuitivmedia.net/data/picture/thumbnail/25.jpg
twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
Identification
http://www.flickr.com/photos/howardlake/3212182015/
CultivationSolicitation
Stewardship
http://www.flickr.com/photos/funtomas/162339016/
http://www.flickr.com/photos/inkdphotos/3472854002/
http://www.flickr.com/photos/shutterkate/3151258891/
Direct MailFundraising
Fulfillment
twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
Identification
http://www.flickr.com/photos/howardlake/3212182015/
CultivationSolicitation
Stewardship
http://www.flickr.com/photos/funtomas/162339016/ http://www.flickr.com/photos/inkdphotos/3472854002/
http://www.flickr.com/photos/shutterkate/3151258891/
Fulfillment
TelephoneFundraising
http://www.flickr.com/photos/21317126@N04/2646368016/
http://www.flickr.com/photos/21317126@N04/2646368016/
twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
IdentificationCultivationSolicitation
StewardshipFulfillment
OnlineFundraising
(Circa 1994)
Have we improved in 15 years?twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
Online Gifts, Online Giving and Online Fundraising
Online Gifts – Money that happens to be donated through some online interface.
Online Giving – The action of donors who happen to donate through some online interface.
Online Fundraising – Strategic understanding of human behavior in the various online environments, the chosen objectives of an organization to direct that behavior of their existing and potential donors, and the subsequent strategy to meet those objectives by utilizing appropriate online technology.
twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
Online Gifts, Online Giving and Online Fundraising
Clicking on this button does not initiate online
fundraising.
twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
Online Gifts, Online Giving and Online Fundraising
Money donated through this page is an example of online giving resulting in an online gift, it is NOT necessarily
online fundraising.twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
IdentificationCultivationSolicitation
StewardshipFulfillment
•Electronic Direct Address Updates•Email Acquisition Strategies•Online Listening Strategies
•Intentional Web Design•One Way Communication
Email Newsletters, Quarterlys, Annuals
Donor Story Video•Two Way Communication
Social WebBlogs Participation
Blog Content Creation
• eSolicitation• Interactive Video•Variable Data Videos• Segmented Appeals•Segmented Gift Arrays•Campaign Microsites
•Person to Person Microsites
•Electronic Payment Gateways•One-time and Monthly Giving Options
•Email Confirmation Gift Receipts• Donor Stories
• Holiday Greetings
OnlineFundraising
Observation
•Behavioral Data•Open and Click-through Rates•Segmented/Informed Follow Up
twitter.com/ mikeyames michael.ames@pursuant.net
http://techhermit.blogspot.com
twitter.com/ mikeyames
michael.ames@pursuant.nethttp://techhermit.blogspot.com
Get hold of me.I would love to talk…
Mikey Ames
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