notes - design thinking workshop
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| Notes |
Design Thinking WorkshopFor AIP Partners
24 October 2012
| Module 1 |
Innovation and Design Thinking
Design Thinking
What is Design Thinking?
Design Thinking is a creative problem-solving tool to generate
innovative solutions that are human-centered, viable and feasible.
- from IDEO
Design Thinking Process
How do we practise Design Thinking?
Dig deep to understand
user needs, pain points
and values/motivations.
Explore by reframing
insights and ideating to
generate as many ideas
as possible.
Prototype early to test
the feasibility of the
idea/concept.
Understand Explore PrototypeFrame
ProblemImplement
Solution
Design Thinking Tools
Physical Models Storyboard Role-Play
Prototype
Understand
Explore
Reframe What If Analogy Map
Interview Shadow Role-Play
Design Thinking
Why Design Thinking might help you…
Divergent Approach
Takes a step back to fully understand the problem and generate more possibilities
Fail Early to Succeed Sooner
Reduces the risk of costly mistakes by testing ideas with quick prototypes
Human-Centered Approach
Puts your user in the centre of the problem solving process
Thinking Out of the Box Yields fresh ideas by reframing the problem and encouraging the wildest ideas without constraints
Design Thinking
When is Design Thinking best used?
The problem at hand is
complex or unclear
New perspective
and fresh ideas are needed
Holistic view of user’s needs
is required
| Book |
CAD Monkeys,
Dinosaur Babies and
T-Shaped PeopleWarren Berger
Ask ‘Stupid Questions’To challenge commonly held beliefs
• Does the waiting room need to be a room?
• Why do the patients need to see a doctor for this treatment?
• Does accurate health information need to come only from healthcare professionals?
• Is motivation solely an individual’s responsibility?
• Does access to care need to be centralized?
• Do we define health the same way our patients do?
Design Thinking Activity
Overview of activity
ChallengeAsk Stupid
QuestionsIdentify Problems
and Needs
Understand the
User
Learning Points from Activity
UnderstandProblem
Understand to generate insights
Human-Centered Design
Understanding and
listening to our users
and their needs
helps us to generate
solutions that are
relevant for them
Solutions that are relevant to our consumers generate high levels of
satisfaction for our services/products.
Learning Points from ActivityDivergent Thinking through Challenging Assumptions
Challenging
fundamental beliefs
helps us to question
our status quo and
validate or change the
traditional way of doing
and experiencing
things.
Explore Reframe by asking
„stupid questions‟
Challenging assumptions helps us to ensure that our solutions and
services remain relevant and efficient in today‟s ever-changing world.
| Module 2 |
Experience Design Thinking
How have we used some of these tools?
Prototype
Explore
Understand
Identify bottlenecks in the
system by shadowing the
user throughout their
experience.
„How Might We‟ helps us to
reframe the problem and
open up more possibilities.
Immerse in a role to
experience and identify
possible bottlenecks in the
concept.
How can we do this
effectively?
Be open to failing and
learning from it
Prototype | Role-Play
How can we do this
effectively?
Always go for quantity
Explore | How Might We
How can we do this
effectively?
Always be curious
Understand | Shadow
Design Thinking Application
Immerse in the lives of your
subject to observe their
behavior and experiences
so as to discover pain
points and unmet needs
throughout their journey.
How have we used some of these tools internally?
Shadowing
Design Thinking | Understand
Understand
1. Always be curious about what others think and do. Looking
out for adaptive solutions could sometimes help you to
uncover unmet needs.
2. Empathize with them to understand how they feel, so as to
know what they would really need and appreciate.
Interview Shadow Role-Play Photo Journal
How can we do this effectively?
Design Thinking Application
How Might We
Start by asking „How Might
We‟ to reframe the problem
so that you open up more
possibilities, without any
constraints.
e.g. YCH identity
How have we used some of these tools internally?
How might we reinforce the rehab/recovery
identity of the Community Hospital during
admission/stay/discharge?
Challenge Statement
Design Thinking | Explore
Explore
1. Go for quantity and defer judgment. There are no right or
wrong ideas. The best idea often comes from the craziest
one.
2. When choosing an idea to pursue further, picture your user
and decide if he/she would appreciate something like that.
How Might We What If Brainstorm Analogy Map
How can we do this effectively?
Design Thinking Application
Role-Play
Role-playing allows one to
immerse in another role by
acting out to experience
and identify possible
bottlenecks in the concept
e.g. A&E
How have we used some of these tools internally?
Design Thinking | Prototype
1. It is good to prototype early and fine for a prototype to be raw
and ugly, as a successful prototype is not one that works
flawlessly, but one that teaches you something.
2. Be open to the spirit of learning from failures and trying again;
You are probably on to something greater!
Prototype
Physical Models Storyboard Role-Play
How can we do this?
Design Thinking Activity
Understand Explore PrototypeProblem Solution
JOURNAL | ROLE-PLAY REFRAME | BRAINSTORM
Ideate as many
solutions as possible
PHYSICAL MODEL
Medications are
labeled with text for
patients to read
Patients take their
medication
independently
Monitoring
Bracelet
Tele monitor
database
systems
Learning Points
Broad but personalized
understanding of the user;
To uncover his needs,
motivations and
influences.
Photo Journal
1st Phase of Design Thinking - Understand
Important to know and
understand the type of
users the solutions are
designed for.
Persona Role-Play
Immerse in the role of the
user so as to fully
empathize with the
problem that the user
faces.
Understand
Lau Hua, 59
Lives with wife at Red Hill
Likes to hang out with
friends
Values companionship,
family
Wants to be independent,
motivated to change his
lifestyle
Learning Points
Challenging assumptions
by asking “What if” helps
us to look at existing
solutions and question its
relevance.
Challenging Assumptions
2nd Phase of Design Thinking - Explore
Brainstorming helps us
to ideate by thinking of
as many crazy ideas as
possible, without any
constraints.
Brainstorm Evaluate & Select
Evaluating your ideas
using a matrix helps you to
choose and develop the
right ideas.
ExploreTime Frame
Impact
Learning Points
3rd Phase of Design Thinking - Prototype
Having a physical mock-up allows one to visualize and test the
feasibility of the idea/concept quickly with the team.
Prototype
Prototype
Learning Points
Design Thinking Process
UNDERSTAND EXPLORE
Ideate as many
solutions as possible
PROTOTYPE
Identify the user‟s unmet needs
(adaptive solutions),
values/motivations and pain
points to generate insights.
Question assumptions relating to
the insight, challenge it, then
ideate.
Select the best idea, prototype it
and present how this idea will
work.
Medications are
labeled with text for
patients to read
Patients take their
medications
independently
Monitoring
Bracelet
Tele monitor
database
systems
| Thank You |
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