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FORIMMEDIATERELEASE:

CHINAGAMESREVENUEPROJECTEDTOPASS$35BILLIONBY2021

MobilegameusageandrevenuetoovertakePConlinegamesby2018

SANJOSE,Calif.–May2,2017–NikoPartners,theleadingexpertsontheAsiangames

market,todayannouncedtheavailabilityoftheir2017ChinaDigitalGamesMarketData

ReportwithForecastthrough2021.Accordingtothestudy,Chinawillenjoystrong

growthindigitalgamersandgamesrevenueinthenext5years,toreach$35billionUSD

indomesticrevenueby2021.Keytakeawaysfromthe67-slidereportinclude:

● TheChinagamesmarketisprojectedtogrowfrom$26billionin2017to$35

billionindomesticrevenueby2021.

● Mobilegamerevenueisthefastestgrowingsegmentandisprojectedto

overtakePConlinegamesin2018,makingup58%oftotalgamesrevenuein

2021.

● PConlinegameswillgrowbyaverymodest1.5%compoundedannualgrowth

ratethrough2021,butthereismajormovementwithinthecategorybetween

genreswithMMORPGsindeclineandMOBAandFPSinascent,sincetheyare

socialwithteam-basedplayandcostlessthanMMORPGs,andincludethemost

populargamesatthistime.

● TV-basedgamesrevenue(excludinggreymarketconsoles)willonlyaccountfor

1.2%themarketby2021,withPlaystationcurrentlyleadingtheconsolewarsby

alargemargin.Weexpectanincreaseinsalesofgreymarketconsolesasthe

globallaunchofnewconsolesoccurspriortotheofficialentryintoChina.

● 44%oftheChinesepopulationin2017playsgames,growingto54%ofthe

population,andalmost90%ofallinternetusers,in2021.

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● EsportsisadriverofdemandforPCandmobilegames,andisalsoadriverinthe

uptickofuseofI-cafestoplayPCgames.

“With$26billionindomesticdigitalgamesrevenuein2017,theChinesegamesmarket

isthesinglemostimportantmarketintheworldforPCandmobilegames,”saidLisa

CosmasHanson,managingpartnerofNikoPartners.“Therearenearly600million

gamersinChina,whichisnearly2xthepopulationoftheUnitedStates,andwiththe

properefforttogettoknowthemandtheregulationsofthecountry,thisuserbase

presentsagreatopportunityforglobalgamedevelopersandpublishers.”

Niko’smethodologyincludedanonlinesurveyof1,000gamers,interviewswith

executivesatmajorChinesegamescompanies,paymentcompanies,mobilegame

developers,andgamerprofiles.Thereportprovidesmarketshareestimatesforgame

publishersbyplatform,andalistoftheirleadinggames.Theanalysisincludesa

comprehensivemarketmodeland5-yearforecastbycountryandgamessegment,and

qualitativeandquantitativeanalysisongamerdemand,behavior,andusageforPC

online,mobileandTV-basedgames.Thedata-intensive67-slidereportwith53exhibits

isavailablenowfor$4,000USD.Formoreinformationandtopurchasevisit

www.nikopartners.com/researchstoreoremailsales@nikopartners.com.

ABOUTNIKOPARTNERS

NikoPartnersistheleaderinAsianGamesMarketIntelligence™,specializinginthe

ChineseandSoutheastAsiangamemarkets.Foundedin2002andinits15thyearof

detailedanalysisontheChinesemarket,thefirmconductssyndicatedandcustom

researchstudiesonChinesegamers,SoutheastAsiangamers,onlinegames,mobile

games,consoles,SmartTVgaming,regulatoryissues,piracy,development,online

www.nikopartners.com

operators,distribution,andretail.NikoPartnersalsooffersconsultingservicesincluding

focusgroups,partnershipselection,marketopportunityanalysis,customsurveysin

citiesthroughoutChinaandtheAsiaPacificregionandcustomizeddataanalysis.The

goaloftheresearchandstrategicadvisoryservicesistohelpunderstandthemarket,

strategicallyenterorexpandmarketshare,andcontinuetoprofitablygrowwithinChina

andSoutheastAsia’simpressivemarkets.ThecompanyisbasedinSiliconValleyand

Shanghai,anditsclientsincludeworldwideleadersingamesoftware,hardware,and

services,aswellashedgefunds,mediacompanies,tradeassociations,andmanagement

consultingfirms,www.nikopartners.comallofwhomhaveavestedinterestina

thoroughunderstandingofthegamesindustryinSoutheastAsiaandChina.

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Contact:

LisaCosmasHansonManagingPartnerNikoPartners+1-408-354-0888lisa@nikopartners.comwechat:lisacosmashansontwitter@nikochina