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FORIMMEDIATERELEASE:
CHINAGAMESREVENUEPROJECTEDTOPASS$35BILLIONBY2021
MobilegameusageandrevenuetoovertakePConlinegamesby2018
SANJOSE,Calif.–May2,2017–NikoPartners,theleadingexpertsontheAsiangames
market,todayannouncedtheavailabilityoftheir2017ChinaDigitalGamesMarketData
ReportwithForecastthrough2021.Accordingtothestudy,Chinawillenjoystrong
growthindigitalgamersandgamesrevenueinthenext5years,toreach$35billionUSD
indomesticrevenueby2021.Keytakeawaysfromthe67-slidereportinclude:
● TheChinagamesmarketisprojectedtogrowfrom$26billionin2017to$35
billionindomesticrevenueby2021.
● Mobilegamerevenueisthefastestgrowingsegmentandisprojectedto
overtakePConlinegamesin2018,makingup58%oftotalgamesrevenuein
2021.
● PConlinegameswillgrowbyaverymodest1.5%compoundedannualgrowth
ratethrough2021,butthereismajormovementwithinthecategorybetween
genreswithMMORPGsindeclineandMOBAandFPSinascent,sincetheyare
socialwithteam-basedplayandcostlessthanMMORPGs,andincludethemost
populargamesatthistime.
● TV-basedgamesrevenue(excludinggreymarketconsoles)willonlyaccountfor
1.2%themarketby2021,withPlaystationcurrentlyleadingtheconsolewarsby
alargemargin.Weexpectanincreaseinsalesofgreymarketconsolesasthe
globallaunchofnewconsolesoccurspriortotheofficialentryintoChina.
● 44%oftheChinesepopulationin2017playsgames,growingto54%ofthe
population,andalmost90%ofallinternetusers,in2021.
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● EsportsisadriverofdemandforPCandmobilegames,andisalsoadriverinthe
uptickofuseofI-cafestoplayPCgames.
“With$26billionindomesticdigitalgamesrevenuein2017,theChinesegamesmarket
isthesinglemostimportantmarketintheworldforPCandmobilegames,”saidLisa
CosmasHanson,managingpartnerofNikoPartners.“Therearenearly600million
gamersinChina,whichisnearly2xthepopulationoftheUnitedStates,andwiththe
properefforttogettoknowthemandtheregulationsofthecountry,thisuserbase
presentsagreatopportunityforglobalgamedevelopersandpublishers.”
Niko’smethodologyincludedanonlinesurveyof1,000gamers,interviewswith
executivesatmajorChinesegamescompanies,paymentcompanies,mobilegame
developers,andgamerprofiles.Thereportprovidesmarketshareestimatesforgame
publishersbyplatform,andalistoftheirleadinggames.Theanalysisincludesa
comprehensivemarketmodeland5-yearforecastbycountryandgamessegment,and
qualitativeandquantitativeanalysisongamerdemand,behavior,andusageforPC
online,mobileandTV-basedgames.Thedata-intensive67-slidereportwith53exhibits
isavailablenowfor$4,000USD.Formoreinformationandtopurchasevisit
www.nikopartners.com/[email protected].
ABOUTNIKOPARTNERS
NikoPartnersistheleaderinAsianGamesMarketIntelligence™,specializinginthe
ChineseandSoutheastAsiangamemarkets.Foundedin2002andinits15thyearof
detailedanalysisontheChinesemarket,thefirmconductssyndicatedandcustom
researchstudiesonChinesegamers,SoutheastAsiangamers,onlinegames,mobile
games,consoles,SmartTVgaming,regulatoryissues,piracy,development,online
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operators,distribution,andretail.NikoPartnersalsooffersconsultingservicesincluding
focusgroups,partnershipselection,marketopportunityanalysis,customsurveysin
citiesthroughoutChinaandtheAsiaPacificregionandcustomizeddataanalysis.The
goaloftheresearchandstrategicadvisoryservicesistohelpunderstandthemarket,
strategicallyenterorexpandmarketshare,andcontinuetoprofitablygrowwithinChina
andSoutheastAsia’simpressivemarkets.ThecompanyisbasedinSiliconValleyand
Shanghai,anditsclientsincludeworldwideleadersingamesoftware,hardware,and
services,aswellashedgefunds,mediacompanies,tradeassociations,andmanagement
consultingfirms,www.nikopartners.comallofwhomhaveavestedinterestina
thoroughunderstandingofthegamesindustryinSoutheastAsiaandChina.
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Contact:
LisaCosmasHansonManagingPartnerNikoPartners+1-408-354-0888lisa@nikopartners.comwechat:lisacosmashansontwitter@nikochina