nfe series 1.1: how to sell out your fundraising event

How To Sell Out Your Fundraising Event This

SeasonWith Justin Baer, Founder and DirectorCharityHappenings.org

What’s coming up in the NFE Series?

Thank you to our sponsors!

etouches: 13 modules of event management software, everything you need in one place

Contact: Suzanne Carawanscarawan@etouches.com

IML: Interactive event technology to help you reach all of your

fundraising goals

Contact: Shelley Brownshelley.brown@imlworldwide.com

Omnipress: Your place for innovative solutions for event content solutions

Contact: Chris Uschancuschan@omnipress.com

How To Sell Out Your Fundraising Event This Seasonby Justin M. Baer, Founder and DirectorCharityHappenings.org

The Game Has Changed

Take the word “charity” out of your vocabulary This is a business Sponsors want value With the right event

and correct strategies, you can raise much more

What Would Jack Welch Do?

3 Sales Strategies From the Corporate Playbook

Motivating Your Sales ForceWhat sales force?What are host committees?

What makes them tick?

2 Keys to Motivating

IncentivesRecognition

Incentives

Yes, literally incentives

What are incentives?Reward immediately

Recognition

“Praise loudly, blame softly” –Catherine the Great

Recognize your superstars Emails Newsletters Competition

Sales Techniques

Add urgency to your sales Procrastination… it’s human nature

Retailers have the same procrastination issue.

Cool tools to generate ticket excitement Mass texting Mass voicemail Email, Twitter and Facebook

“Limited Time Offer”

Marketing and Advertising

Best way to sell tickets = personal connections Pareto Principle or the 80/20 Rule Now what?

Motivation Techniques

Increase your number of superstars!

Get low-performers involved Email Facebook Twitter

The Look Is Critical

Spend time on product design

Headline: “Same product, plus new packaging, equals increased sales at Coca-Cola”*

Why does it make a difference?*http://www.theaustralian.com.au/business/industry-

sectors/new-bottles-the-real-thing-for-coca-cola-sales/story-e6frg9h6-1225904656996

Not Going To Cut It In 2011

Generic “buy now” pages

Donation forms for buying tickets

Event invitations created in Word

Would You Go To This Event?

Would You Go To This Event?

Online Web Page Elements Photos from past

events Organization

mission on the page

Sponsor logos Social media share

buttons Easy checkout

Photo: Bill Brett

Conclusion

Bonus – Use your board to land sponsors…

Links Charityticketing.org

(CharityHappenings Ticketing) – Sample ticketing pages

CharityHappenings.org – Charity Event Research Report

Thank you!

A recording of this webinar will be available on

www.engage365.org

Winning!$50 Gift Card to more than 150 charities from charitygiftcertificates.org

To list your charity, contact Daniel Goodman at specialkid@gmail.com

5 Ways To Build And Sustain Your Event

BrandWith Liz King, Owner & Event SpecialistLiz King Eventswww.lizkingevents.com

NEXT EVENT: WEDNESDAY, APRIL 27, 1 PM EDT

Discount Code: EVENTSERIES

Register at http://nfe2011.charityhappenings.org