news of the week 7.2.13 abp ananda
Post on 25-May-2015
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Quick Snapshot Wk 5 -2013
Scenario Post LC1 Mkts.
MCCS
Key highlights• 5 news LC1 ( Less Then Class 1) towns has been added,
markets are :– Gujarat LC 1,PHCHP LC 1,Maharashtra LC 1,MP LC 1,Rajasthan LC 1 &
UP LC 1
• With the release of these markets, we will be covering 92% of HSM mkts from the earlier 74%
• Vs. last week reach of channel (ABP News) has shot up by
12%
ABP ANANDAPeriod – Wk 5’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bengali news genre maintained its position of
#2
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
5043
83
1
% Genre Sh.
Source : TAMPeriod : Wk 5 2013
Vs. last week Bangla GEC gained 11% shares whereas movies genre lost by almost 18%
Vs. last year Bengali News genre almost ahead by 4%
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
7.4 7.7
% Genre Share
Wk 50-5'12 Wk 50-5'13
Source : TAMPeriod : Wk
50-5Year : 2012 &
2013
ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
32%
26%
20%
11% 11%
% Mkt. Share
% Mkt. Share
Source : TAMPeriod : Wk 50 2012 – Wk 5
2013
ABP Ananda leading in reach
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.9 5.64.7
4.0
2.1
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.4 5.34.1 3.6
1.8
CS 15+
Reach
in M
n.
Source : TAMPeriod : Wk 2-5 2013
ABP Ananda leading in all TAM reported markets
% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All IndiaABP Ananda 29 37 36 31 31 3124 GHANTA 22 38 38 26 26 26Kolkata TV 23 11 10 20 19 19News Time Bangla 13 13 14 13 13 13RPLUS 13 1 2 10 10 10
Source : TAMPeriod : Wk 50 2012 – Wk 5
2013
Both ABP Ananda & Kolkata TV scored equally on News Bulletin ABP Ananda scored viewership with Talk Shows/Chat Shows, Sports Magazines &
Reviews/Reports also. Kolkata TV scored with Cartoons/Animation, News Headlines & Film Based Magazines also
24 Ghanta through Interviews/Portraits/Discussions.
ABP News scoring high on News
Source : TAMPeriod : Wk
4’2013Analyis : Sub
Genre GRPs
Share % within each sub-genre
Genre
24 GHANT
A
ABP Anan
daKolkata TV
News Time Bangl
aRPLU
SGrand Total
News Bulletin 23% (26%) (26%) 13% 12% 142Interviews/Portraits/Discussions (69%) 26% 0% 0% 4% 30
Talk Shows/Chat Shows 0%(100%) 0% 0% 0% 11
Sports Magazines 19% (30%) 14% 21% 15% 11Cartoons/Animation 0% 11% (54%) 35% 0% 6Reviews/Reports 16% (44%) 11% 0% 29% 5News Headlines 5% 0% (95%) 0% 0% 5Film Based Magazines 0% 39% (51%) 9% 0% 5
Thank You
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