news of the week 8.8.13 abp ananda
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News of the week 8.8.13 Abp AnandaTRANSCRIPT
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Quick Snapshot
Wk 31 -2013
MCCS
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ABP ANANDAPeriod – Wk 31’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
38
10
2 1
% Genre Sh
Source : TAM Period : Wk 31’2013
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Bengali news genre showing a growth of almost 18% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.6
9.0
% Genre Share
Wk 24-31'12 Wk 24-31'13
Source : TAM Period : Wk 24-31Year : 2012 & 2013
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
38%
27%
16%
10%8%
% Mkt. Share
Wk 24-31'13
Source : TAM Period : Wk 24-31’2013
Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
News Time
Bangla
Kolkata TV
RPLUS0.0
5.0
10.08.3
7.7
5.1 5.0
1.9
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
News Time
Bangla
Kolkata TV
RPLUS0.0
5.0
10.0
7.2 6.7
4.4 4.4
1.7
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 24-31’2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+WB East All India24 GHANTA 23% 39% 32% 28% 27% 27%ABP Ananda 36% 42% 39% 38% 38% 37%Kolkata TV 20% 7% 16% 16% 16% 16%News Time Bangla 9% 12% 12% 10% 10% 11%RPLUS 12% 1% 1% 8% 8% 8%
Source : TAM Period : Wk 24-31’2013
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence All India & East will Not have Bihar mkt. included
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ABP Ananda performing on News Bulletin & Talk shows/chat shows
Source : TAM Period : Wk 31’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kolkata TV scored on headlines & cartoons animations24 Ghanta scored on Interviews/Portraits/discussions
Genre
24 GHANTA
ABP Ananda
Kolkata TV
News Time Bangla
RPLUS
Tot GRPs
News Bulletin 16% 42% 19% 14% 9% 231Interviews/Portraits/Discussions 75% 22% 0% 1% 3% 42News Headlines 6% 0% 87% 0% 7% 34Cartoons/Animation 0% 8% 60% 32% 0% 29Talk Shows/Chat Shows 0% 100% 0% 0% 0% 15
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Thank You