news of the week20.6.13 abp ananda
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News of the week20.6.13 abp anandaTRANSCRIPT
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Quick Snapshot
Wk 24 -2013
MCCS
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ABP ANANDAPeriod – Wk 24’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
38
74
1
% Genre Sh
Source : TAM Period : Wk 24’2013
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Bengali news genre showing a growth of almost 37% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
6.8
9.3
% Genre Share
Wk 17-24'12 Wk 17-24'13
Source : TAM Period : Wk 17-24Year : 2012 & 2013
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
39%
30%
11% 11%9%
% Mkt. Share
Wk 17-24'13
Source : TAM Period : Wk 17-24’2013
Among top 20 programmes list of the week, 14 programmes belong to ABP Ananda
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
7.36.7
4.8 4.7
2.0
CS 4+
Reach
in M
n.
24 GHANTA
ABP Ananda
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.8 6.3
4.2 4.1
1.7
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 17-24’2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East All India24 GHANTA 26% 40% 31% 30% 30% 29%ABP Ananda 38% 40% 41% 39% 39% 38%Kolkata TV 13% 8% 12% 12% 12% 12%News Time Bangla 11% 11% 14% 11% 11% 12%RPLUS 12% 1% 1% 9% 9% 9%
Source : TAM Period : Wk 19-24’2013
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ABP Ananda performing on News Bulletin ,
Interviews/Portraits ,Sports Magazines & Talk Shows
Source : TAM Period : Wk 24’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24 GHANTA
ABP Ananda Kol TV
News Time Bangla
RPLUS
Total GRPs
News Bulletin 23% 35% 19% 11% 12% 155Interviews/Portraits/Discussions 40% 55% 5% 36News Headlines 23% 77% 21Cartoons/Animation 3% 59% 37% 20Sports Magazines 15% 39% 15% 28% 3% 15Talk Shows/Chat Shows 100% 14
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Thank You