news of the week 21.2.13 abp ananda
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News of the week 21.2.13 Abp anandaTRANSCRIPT
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Quick Snapshot
Wk 7 -2013
MCCS
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ABP ANANDAPeriod – Wk 7’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Vs. last week Bengali News genre grew by almost 12%
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
40
12
3 1
% Genre Sh.
Source : TAM Period : Wk 7 2013
Vs. last week Bangla GEC showing increase of 5%
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Bengali news genre showing a growth of almost 25% Vs. last
year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.1
8.9
% Genre Share
Wk 52-7'12 Wk 52-7'13
Source : TAM Period : Wk 53 -7 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
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ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
31%
25%
21%
12% 12%
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 53 2012 – Wk 7 2013
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ABP Ananda leading in reach
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
6 5 54
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
4.8 4.5 4.43.8
2.0
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 4-7 2013
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ABP Ananda leading in all TAM reported markets
% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 20 37.6 39 24 25 25ABP Ananda 26 38 36 29 29 29Kolkata TV 25 11 9 21 21 21News Time Bangla 15 13 14 14 14 14RPLUS 14 1 2 11 11 11
Source : TAM Period : Wk 53 2012 – Wk 7 2013
Kolkata TV showing jump in terms of shares as Tuesday showing key day for the channel, as content cannot be
specified for the channel.
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Kolkata TV scored on News Bulletin and almost on all of the major genres this week.
News Time Bangla with Sports Magazines .
ABP Ananda scoring high on
interviews/Portraits/ Discussions
Source : TAM Period : Wk 7’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24 GHANT
A
ABP Anand
aKolkata TV
News Time
Bangla RPLUSGrand Total
News Bulletin 16% 20% (28%) 22% 15% 248Cartoons/Animation 0% 1% (56%) 43% 0% 59News Headlines 4% 0% (96%) 0% 0% 48Interviews/Portraits/Discussions 34% (41%) 12% 8% 5% 22Sports Magazines 8% 16% 29% (33%) 15% 20
Talk Shows/Chat Shows 0%(100%
) 0% 0% 0% 16Reviews/Reports 12% 22% (42%) 0% 24% 15Film Based Magazines 0% 6% (76%) 18% 0% 10
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Thank You