my orange shop on facebook

My Orange Shop on Facebook

Goal and Issues : > Offer a dedicated space to operational managers for maximizing their visibility on business and event operations at local, regional and national level, on the Facebook platform> Test a Drive to store process through My Orange Shop application by creating visibility on business and events.

Home page application My Orange Shop

The Facebook App : My Orange Shop

National business data. Highlighting an Offer or an Event > Automatically « commercial offers »6 weeks

Information on local, regional or national COMMERCIAL OFFER

Post on local, regional or national EVENT

3 levels of information

From Orange France Facebook fan page

From the page to the shop spot

The user:1- clicks on « My Orange Shop » tab/ Icon2- returns on the authorization of the Mix Box3 – is invited to like (Authorization of the Mix Box)

According his/ her localization or zip code, the user can found the closest shop

The user subcribed at posts from his/her Orange Shop and received his/ posts in the Newfeed space.Each post are accompanied by commentaries

By searching on Facebook My Orange Shop

Depuis les recommandations du Mix

Customer journey with My Orange Shop

Customer journey with My Orange Shop from a cell phone

Development schedule

Guidelines for postingMy Orange Shop application enables to : > Ensure a visibility on national, regional and local commercial campaigns

Promote local, regional and national event campaigns

> Offer a visibility on boost WE and product and service « Push operation »

On long run, specific digital devices Drive To Store could be developed(Facebook Offers ….)

The beta version of the App is available :

DO NC *Le Havre Coty, *Orleans

République*Tour les Atalantes, *TGB

Caen *TGB Rouen

DO O *Saint Malo

*Angers *Anjou

*TGB Brest*TGB Nantes

DO SO *Pau

*Limoges Clocher*Poitiers Notre Dame

*TGB Bordeaux

DO SE : *Aix en Provence*Nice Cap 3000

*Saint Laurent du Var, *TGB Cannes *TGB Marseille

DO CE : *Lyon Part Dieu,

*Grenoble grenette *Clermont Ferrand Jaude

*Annecy *TGB Lyon

DO E

*Dijon Liberté*Metz St jacques

*TGB Nancy *TGB Strasbourg

DO NDF: *Dunkerque *TGB Nancy *TGB Amiens

*TGB Lille*TGB Reims

*TGB Valenciennes

DO S *Blagnac

*Nimes cap costières*Toulouse Wilson

*Montpellier Jean Moulin

DO IDF *Rosny 2

*Carré Sénart *Rivoli

*Aunlnay sous Bois* Vélizy

*TGB Champs Elysées *TGB Madeleine

Posts already developed :

For passionate only …

First food and cooking platform in France

Our community is connected, everywhere

« Marmiton, je vous adore ! »

« Marmiton, ma référence ! » Bon appétit

!A TAAAABLE !!!

Au menu, ce soir …

« Qu’est ce qu’on mange ce soir ???

Recettes

TROP BON !!!

MIAM MIAM

J’adore !! UN REGAL

EXTR

A … HUUUMMMMMMMMMM …

plein d’idées 250g d’épinards

1 litre de lait

30g de levure

Un délice !!!

Marmiton, for passionate only !

Core values

Choose, prepare, dressShare Pleasure

Generosity

RespectDiversity for ever

Accessibility More than 60K recipes

on any device

SincerityFree conversations

Marmiton, favorite among competitors

+3 points VS 2011 for marmiton

Marmiton, 8 reasons for 1 success

2. DiscoverHere and abroad

1. Recipes More than 60 000 recipes posted by users and more than 500 000 comments

3. ToolsHowtos, learns, games, surveys, converts…

4. Marmiton Restos Find/suggest On iPhone

5. Magazine More than 100.000 copys

6. Videos More than 300 videos techniquesOne Minute Marmiton, Live on Marmiton

Marmiton, 8 reasons for 1 success

Marmiton, 8 reasons for 1 success

7. CommunityForum, Blogs, meetings…

8. Personal Create your own recipes book in 10 sec with Facebook connect)

Video is booming!

Live Take a class With Marmiton team 1: - 2:30

2

Technics

By level, by theme

1

Video is booming!

Minute MarmitonA place, a meal, a technic … 4

Hangout marmiton For more !

3

« Marmiton » on YouTube

Fun, food and ideas : Marmiton original online content screenings supported by YouTube.

10,4 million vues

75 000 subscribers

TABLETs

MOBILE

PRINT

WEB

Marmiton, a success story

EVENTS

Connected TV

Social

110 131 copysin France(source : OJD PV 2012)

7,4 million VU in France*

5,8 M downloadss**2 M marmitonautes per month**

1,4 M downloads**0,9 M VU***

* Source : Nielsen, février 2013** source interne, mars 2013*** Nielsen, Octobre Décembre 2012

300 000 fans Facebook 7000 followers2000 abonnés Pinterest40 700 fans sur Google +

Appli Marmiton sur Windows 8

2,5 M readers(source : Etude ONE, mars 2013)

Chocolate recipes on any device

Chocolate is multidevice

Marmiton magazine : a good surprise

N°1

2,5 M readers *Magazine trimestriel110 131 sold copys In France(OJD PV 2012)

A female readership66,2% women35,7% mothersAverage age : 41,7 y.o.Vs 47,4 years old

Exclusive **1 reader out of 2 does not read another magazine

* Etude AudiPresse ONE (janvier à décembre 2012)** Source : Etude One 2012

> LIVE > « Open day » every month with marmitonauts> Events / PRMarmiton> A special FOOD Day on Oct.13 2013

2.Social

7000 followers Twitter

313 000 fans facebook

40 000 followers

1. Offline&Online events

75 000 subs

Marmiton.org : leader in social media

3. Newsletters

2 000 subs

A venir : Club des testeurs gourmands

> 60 000 recipes> More than 500 000 comments

Weekly Newsletter  : 454 000 subsDaily Newsletter : 376 000 subs

Marmiton leader

Supports Febr 2013Cuisine / Gastronomie (SousCat) 17 077

Marmiton.org 7 354750g.com 4 983

Le Journal des Femmes Cuisine 3 742

cuisineAZ.com 3 544

Les Foodies 1 930

Source: : Médiamétrie Netratings, février 2013

Marmiton leader

Source: Google Analytics, www.marmiton.org

Uniques visitors

A growing audience

Women 19% 10% 13%   

W 18-24 17% 9% 13% W 25-34 25% 14% 16% W 35-49 23% 12% 17%

W 25-49 24% 13% 17%

W over 50 23% 10% 14% W 25-49 with kids 25% 14% 19%

W 25-49 AB+ 24% 12% 17%

Marmiton, leader (in France)

Source : Médiamétrie Netratings, février 2013, couverture en %

Internet Mobile

(1) ComScore, July 2013 – WW – hybrid methodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro

Tablet Press Books

43,9M UU(1)

across the world

In France Marmiton :

First selective cooking

magazine104 000

VAN(3)

Marmiton is a master piece of aufeminin Group

21,7 M Users WW

On apps and webmobile sites of

aufeminin.com group (2)

5,9 M Users WW

On apps and webmobile sites of

aufeminin.com group (2)

Video

(1) ComScore, July 2013 – France, Spain, Italy, UK, Germany

OfflineSocial MediaYouTubeConnected TV

720 000Facebook fans

62 000 Followerson Twitter

130 000 Google + fans

3 200 Followers Pinterest

36,3 M Videos viewed on aufeminin and Marmiton YT channels

Marmiton and aufeminin apps

on connected TV :

LG, Samsung,

Google TV, Neufbox SFR …

9000 Visitors In 2012

40 000 Visitors In 2012

27,3

video views In the world

on the aufeminin

player(1)

Our community is always at the heart of creation

…

We have more dreams

Thank you