my orange shop on facebook
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My Orange Shop on Facebook. The Facebook App : My Orange Shop. Goal and Issues : > Offer a dedicated space to operational managers for maximizing their visibility on business and event operations at local, regional and national level , on the Facebook platform - PowerPoint PPT PresentationTRANSCRIPT
My Orange Shop on Facebook
Goal and Issues : > Offer a dedicated space to operational managers for maximizing their visibility on business and event operations at local, regional and national level, on the Facebook platform> Test a Drive to store process through My Orange Shop application by creating visibility on business and events.
Home page application My Orange Shop
The Facebook App : My Orange Shop
National business data. Highlighting an Offer or an Event > Automatically « commercial offers »6 weeks
Information on local, regional or national COMMERCIAL OFFER
Post on local, regional or national EVENT
3 levels of information
From Orange France Facebook fan page
From the page to the shop spot
The user:1- clicks on « My Orange Shop » tab/ Icon2- returns on the authorization of the Mix Box3 – is invited to like (Authorization of the Mix Box)
According his/ her localization or zip code, the user can found the closest shop
The user subcribed at posts from his/her Orange Shop and received his/ posts in the Newfeed space.Each post are accompanied by commentaries
By searching on Facebook My Orange Shop
Depuis les recommandations du Mix
Customer journey with My Orange Shop
Customer journey with My Orange Shop from a cell phone
Development schedule
Guidelines for postingMy Orange Shop application enables to : > Ensure a visibility on national, regional and local commercial campaigns
Promote local, regional and national event campaigns
> Offer a visibility on boost WE and product and service « Push operation »
On long run, specific digital devices Drive To Store could be developed(Facebook Offers ….)
The beta version of the App is available :
DO NC *Le Havre Coty, *Orleans
République*Tour les Atalantes, *TGB
Caen *TGB Rouen
DO O *Saint Malo
*Angers *Anjou
*TGB Brest*TGB Nantes
DO SO *Pau
*Limoges Clocher*Poitiers Notre Dame
*TGB Bordeaux
DO SE : *Aix en Provence*Nice Cap 3000
*Saint Laurent du Var, *TGB Cannes *TGB Marseille
DO CE : *Lyon Part Dieu,
*Grenoble grenette *Clermont Ferrand Jaude
*Annecy *TGB Lyon
DO E
*Dijon Liberté*Metz St jacques
*TGB Nancy *TGB Strasbourg
DO NDF: *Dunkerque *TGB Nancy *TGB Amiens
*TGB Lille*TGB Reims
*TGB Valenciennes
DO S *Blagnac
*Nimes cap costières*Toulouse Wilson
*Montpellier Jean Moulin
DO IDF *Rosny 2
*Carré Sénart *Rivoli
*Aunlnay sous Bois* Vélizy
*TGB Champs Elysées *TGB Madeleine
Posts already developed :
For passionate only …
First food and cooking platform in France
Our community is connected, everywhere
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TROP BON !!!
MIAM MIAM
J’adore !! UN REGAL
EXTR
A … HUUUMMMMMMMMMM …
plein d’idées 250g d’épinards
1 litre de lait
30g de levure
Un délice !!!
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Marmiton, 8 reasons for 1 success
Marmiton, 8 reasons for 1 success
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75 000 subscribers
TABLETs
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Marmiton, a success story
EVENTS
Connected TV
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110 131 copysin France(source : OJD PV 2012)
7,4 million VU in France*
5,8 M downloadss**2 M marmitonautes per month**
1,4 M downloads**0,9 M VU***
* Source : Nielsen, février 2013** source interne, mars 2013*** Nielsen, Octobre Décembre 2012
300 000 fans Facebook 7000 followers2000 abonnés Pinterest40 700 fans sur Google +
Appli Marmiton sur Windows 8
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Marmiton magazine : a good surprise
N°1
2,5 M readers *Magazine trimestriel110 131 sold copys In France(OJD PV 2012)
A female readership66,2% women35,7% mothersAverage age : 41,7 y.o.Vs 47,4 years old
Exclusive **1 reader out of 2 does not read another magazine
* Etude AudiPresse ONE (janvier à décembre 2012)** Source : Etude One 2012
> LIVE > « Open day » every month with marmitonauts> Events / PRMarmiton> A special FOOD Day on Oct.13 2013
2.Social
7000 followers Twitter
313 000 fans facebook
40 000 followers
1. Offline&Online events
75 000 subs
Marmiton.org : leader in social media
3. Newsletters
2 000 subs
A venir : Club des testeurs gourmands
> 60 000 recipes> More than 500 000 comments
Weekly Newsletter : 454 000 subsDaily Newsletter : 376 000 subs
Marmiton leader
Supports Febr 2013Cuisine / Gastronomie (SousCat) 17 077
Marmiton.org 7 354750g.com 4 983
Le Journal des Femmes Cuisine 3 742
cuisineAZ.com 3 544
Les Foodies 1 930
Source: : Médiamétrie Netratings, février 2013
Marmiton leader
Source: Google Analytics, www.marmiton.org
Uniques visitors
A growing audience
Women 19% 10% 13%
W 18-24 17% 9% 13% W 25-34 25% 14% 16% W 35-49 23% 12% 17%
W 25-49 24% 13% 17%
W over 50 23% 10% 14% W 25-49 with kids 25% 14% 19%
W 25-49 AB+ 24% 12% 17%
Marmiton, leader (in France)
Source : Médiamétrie Netratings, février 2013, couverture en %
Internet Mobile
(1) ComScore, July 2013 – WW – hybrid methodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro
Tablet Press Books
43,9M UU(1)
across the world
In France Marmiton :
First selective cooking
magazine104 000
VAN(3)
Marmiton is a master piece of aufeminin Group
21,7 M Users WW
On apps and webmobile sites of
aufeminin.com group (2)
5,9 M Users WW
On apps and webmobile sites of
aufeminin.com group (2)
Video
(1) ComScore, July 2013 – France, Spain, Italy, UK, Germany
OfflineSocial MediaYouTubeConnected TV
720 000Facebook fans
62 000 Followerson Twitter
130 000 Google + fans
3 200 Followers Pinterest
36,3 M Videos viewed on aufeminin and Marmiton YT channels
Marmiton and aufeminin apps
on connected TV :
LG, Samsung,
Google TV, Neufbox SFR …
9000 Visitors In 2012
40 000 Visitors In 2012
27,3
video views In the world
on the aufeminin
player(1)
Our community is always at the heart of creation
…
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