Jun-10 1

all about

June 2010

OrangeThe Orange App Shop andOrange Partner

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all about Orange

interne Groupe France Télécom

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a world-leading telecommunications operator brand owned by France Telecom

with 181 000 employees and50.9 billion € revenues in 2009

we’re a leading mobile games distributor in Europe with 9 million downloads

an applications publisher with more than 35 Orange apps in various stores

plus ...

Orange is ...

servicing more than 183 millioncustomers in 32 countries over 5 continents

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A range of easy to use services in all Group markets

mobileN°3 in Europe for mobile services

Close to 124 million mobile customers

29 million customers use mobile broadband

new activities

64 million unique visitors to Group portals

Healthcare solutions for professionalsand consumers

fixed and internetEuropean leader for broadband services (ADSL) with 13,5 million using broadband services

8.8 million units of Livebox, the broadband services gateway

N°1 in Europe for IPTV with more than 3.3 million customers

enterprisesoperations in 220 countries and

territories

6 million customer businesses worldwide

3,700 multinationals

323,000 IP VPN accesses

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A vast portfolio from access to services

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user-friendly services,relevant to their lives

simple services to build their own experience

their content, when and wherever they want it

straightforward pricing, with no surprises

security: their privacy protected

What multimedia services do our customers want?

We analysed data from 300 million customer interactions over 2 yearsand interviewed 5,500 individuals in four countries. They wanted ...

easy, and simple way to pay for content

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the Orange App Shop

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One click access to apps from the Orange device home screenA relevant selection of apps with guaranteed quality, regularly updatedAvailability on major devices platforms / OS (Java, Android, BlackBerry…)Easy discovery and content selection, through an animated store frontNo registration required: one-stop experience billed to their Orange billAutomatic download & installation of application on devicesOne click to launch downloaded applications

An on-device client, accessed from the Orange home screen, to discover, download, pay for, store and use over 5,000 games, apps, ring tones and wallpapers

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What does the Orange App Shop client look like?

view the latest releases

and the top ten

select a category

or search for an app

download and store it all in My Stuff

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Live now in France and UK

Nokia 5230, C5-00, X6SE Vivaz U5i

HTC Desire LG GT540Samsung i5801 SE Xperia X10 mini

Huawei U8100

Nokia 6700c, 7230, 6303i, 6303i classic, C3-00Samsung GT-S8500SE W595, W995, W910i, C905, C510

soon also inRomania, and many other countries

App Shop has launched on multiple devices, with more to come…

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Access to the Orange customer base

Single entry point to multiple countries

Application requirement information

Straightforward billing and settlement experience

Application promotion and rotation

Account management and technical support through Orange Partner

what do you get as a content provider?

plus ... the potential to reach 123 millionOrange mobile customers, 24.4 millionof which are already active data users

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The retail approach

Apps are proposed to us

They include benefits and suggested price point

We assess their quality

We review their suitability and accept or reject them for the Shop

If we like the apps, we help the provider test and refine them if necessary

We merchandise them and promote them to the consumer, and manage the Shop inventory on a daily basis

We pay the supplier

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What kind of apps are we looking for?

apps for all distribution routes Orange World and App Shop client specifically

apps in many languagesArmenian, Dutch, English, French, German, Hungarian, Italian, Moldovan, Polish, Portuguese, Romanian, Russian, Slovakian, Spanish, Arabic…

basic and more sophisticated apps ‘just for fun’, books, travel apps, personal productivity apps

apps that use device functionalityaccelerometer, camera, GPS, touchscreen, microphone etc.

for all OSsAndroid, Java, RIM, Symbian and Windows Mobile

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Finally,all about Orange Partner

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highly-sustainable business model

commercial and technical support

portability issues, app builds

developer centres worldwide with Orange network

A free programme created in 2004, providing offline and online support to people who want to supply applications to Orange customers

virtual developer centre

local country app requirements

manage the App Shop content

provide sales results

promote to the consumer

Orange Partner

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Supporting and helping you through ...

* www.orangepartner.com* forums, blogs, FAQs, developers@orange.com* e-newsletters and ‘opt-in’ mailings* social network activity (Facebook, LinkedIn, Twitter); RSS feeds* online and one-to-one technical support* one-to-one commercial contact * online and physical events * access to developer centres worldwide

... and you can discusswhatever you like (with us and with each other) through our community platform

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You have an app, simply submit it to us ...

www.orangepartner.com

... 3rd party apps are developed, submitted, tested, accepted, ingested, and then go live in theApplication Shop

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step 1: QA testing

The developer tests that the application works as they expect on the devices they expect.

This is fundamentally part of the development and distribution process before the application is ready for sale.

Every app sold via the Orange App Shop needs to work

first time, every time. We’re here to help you make sure it does!

step 2: Orange Acceptance testing

We put the application through a series of well defined test cases to prove that the application works as expected.

We will follow any industry standard testing along the way.

step 3: Signing

We apply a digital signature to the application that identifies the provider. Or put more simply, we’ll sign the app on the developer’s behalf at no cost to them.

Please note, the signature is for Orange distribution only, so we won’t give the developer back a signed version or the test report.

However, we will tell them about any failures, if any.

There are online tools and physical developer centres to help you with your testing at ...at www.orangepartner.com.

Testing, testing, testing ...

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We’re building some great alliances and partnerships to bring the content in

plus a lot of great, tested content

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to the future ...

Jun-10 22

+ +

+ =

+

you

And now go to www.orangepartner.com and get submitting!