my guiding principle is this: gilt is never to be doubted with fabiano cid

My guiding principle is this: Guilt is never to be

doubted.

Franz Kafka

My guiding principle is this: Guilt is never to be

doubted.

Franz Kafka

GILT Fabiano Cid

1. My Motivation2. Your Motivation3. GILTxxN4. When English is not English5. The Vendor Supermarket6. The Things That I Don’t Understand Too Well7. Where Should You Go Now?8. You Ask… I Don’t Answer

AGENDA

“I would have liked to seen/heard more about how to convince US based companies to invest in Latam if the revenue is not showing value yet - the argument that you need to invest in Latin America if you want to succeed there.”

Tatiana

“I would have liked to seen/heard more about how to convince US based companies to invest in LatamGILT if the revenue is not showing value yet - the argument that you need to invest in Latin AmericaGILT if you want to succeed thereabroad.”

You

GILT

“making software products run anywhere”

G11N

“producing products that are free of any

dependency on language, script, culture, and coded

character set”

I18N

“rendering text into another language”

T9N

“adapting a product to a specific language, script,

cultural, and coded character set environment”

L10N

Locale

FIGS

CCJK

LSPs

So You Decided to Go Global. What’s Next?

Processes

Resources

www.gala-global.org

GALA WEBINARS

35 new webinars

in 2014 with

1,500 attendees

Free to GALA Members!

GALA2016

New Yorkgala-global.org/

conference

The language services industry is worth US$38.2 billion and continues to grow at a rate of 6.46%At the stands now: The Language Services Market: 2014Vijayalaxmi Hegde

The market for language services is expected to reach US$50 billion by 2019

The Language Services Market: 2015Donald A. DePalma, Hélène Pielmeier, et alli

In 2013, 79% of visitors to the top 10 websites were outside of the United States; as of March 2014 that figure had increased to 86%Internet Trends 2014 – Code ConferenceMary Meeker

86% of localized mobile ad campaigns outperformed their English-language counterparts in both click-throughs and conversions.Why Marketers Should Consider Localized Mobile AdvertisingFrançoise Henderson

87% of consumers who can’t read English don’t buy products or services on English-language websitesLooking to Increase Global Sales? Donald A. DePalma

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Thank you!

Fabiano Cidfcid@ccaps.net