mobile health solutions
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Cinterion Wireless ModulesPage 1 pHealth 2010 Mobile Health Solutions - Manfred Kube
Mobile Health SolutionsUsing GSM Technology for a Healthier and Safer AAL
© Cinterion Wireless Modules GmbH 2010, All rights reservedpHealth 2010 – Berlin – Manfred Kube
Cinterion Wireless ModulesPage 2 pHealth 2010 Mobile Health Solutions - Manfred Kube
Agenda
Drivers and Demand
M2M and mHealth
Connecting Medical Devices
Challenges and Key Success Factors
Conclusion and Summary
Mobile Health Solutions
Using GSM Technology for a Healthier and Safer AAL
Cinterion Wireless ModulesPage 3 pHealth 2010 Mobile Health Solutions - Manfred Kube
Cinterion Wireless Modules Company Profile
Founded in 1995 as a business unit of Siemens Communication
Spun off from Siemens in 2008 after a leveraged buyout Market position: # 1 worldwide Market share of 33%* Industry benchmark in terms
of quality, technology, service and support Comprehensive and broad portfolio addressing all
applications All products have completed extensive MNO approval
programs and come with comprehensive IPR protection Highly experienced and dedicated team with clear focus
on M2M modules Worldwide presence & support
* Source: Worldwide M2M Cellular Module Market 2008, Gartner, 07/2009
Cinterion Wireless Modules is the worldwide leading supplier of cellular machine-to-machine (M2M) communication modules and combines unparalleled M2M engineering expertise and localized worldwide customer support with a strong portfolio of high-quality GSM, GPRS, EDGE, UMTS and HSPA products.
Others14%
Wavecom17%
Cinterion33%
Motorola11%
Sagem6%
Telit8%
Sierra Wireless
4%
Simcom7%
Source: Worldwide M2M Cellular Module Market 2008, Gartner, 07/2009
Cinterion Wireless ModulesPage 4 pHealth 2010 Mobile Health Solutions - Manfred Kube
Drivers and DemandCurrent Trends and Challenges in Health Care
Some facts and numbers
aging populations (600 million elders age 60 or older) growing incidence of chronic diseases (860 million patients) 1 billion adults overweight health care costs of estimated $2 Trillion in 2009 in USA alone 75-85% of healthcare spending is on chronic disease management
Today, the public health care sector is facing enormous pressure on resources, and needs to reduce healthcare costs Individuals have increased expectations for quality of life and medical care Trend towards a healthy life-style and fitness monitoring Truly mobile global solutions through GSM
Cinterion Wireless ModulesPage 5 pHealth 2010 Mobile Health Solutions - Manfred Kube
Drivers and Demand
Top ten conditions and diseasesbenefiting from wireless health
Source: Eric J. Topol, M.D. Scripps Translational Science Institute & West Wireless Health Institute
* Chronic Obstructive Pulmonary Disease
Breast cancer
Heart failure
Alzheimer
COPD*
Sleep disorders
Depression
Asthma
Diabetes
Hypertension
Obesity
20 40 60 80 100Millions of Americans
0
2
4
6
8
10
12
Congestiveheart failure
Diabetes COPD Chronicskin ulcers
0
200000
400000
600000
800000
1000000
1200000
Savings Hospitalizations
Savings Bn$ Hospitalizations
Source: Betterhealthcaretogehter.org
Potential annual savings from adoptionof remote health monitoring
Cinterion Wireless ModulesPage 6 pHealth 2010 Mobile Health Solutions - Manfred Kube
M2M and mHealthMany Applications Benefit Already Today from the Use of M2M
Machine-to-Machine technology establishes wireless communication capabilities between machines and the information center of a business.
Proven M2M Technology can be utilized for healthcare:Comparable processesData security & privacyQuality requirementsGSM cell-handover & international roamingMobility requirements
Cinterion Wireless ModulesPage 7 pHealth 2010 Mobile Health Solutions - Manfred Kube
M2M and mHealthCore Components of a Typical M2M Healthcare Solution
Cinterion Wireless ModulesPage 8 pHealth 2010 Mobile Health Solutions - Manfred Kube
M2M and mHealthMarket Opportunities - mHealth Largest Opportunity
Source: ABI Research, Berg Insight, Continua Health Alliance, IDC, Korea Investment & Securities, GSMA
22
25
50
75
100
134
200
261
300
600
860
1000
0 200 400 600 800 1000 1200
Programmable navigation devices
Communication devices
Assorted machinery
Motor vehicles
HVAC equipment
Digital still cameras
Energy meters
PCs
Major home applicances
Elders over the age of 60
Chronic disease patients
Overweight adults
Millions
Cinterion Wireless ModulesPage 9 pHealth 2010 Mobile Health Solutions - Manfred Kube
The Business Potential
World market size for Wireless Healthcare Monitoring
2008: $500-$600 Million
2010: >$700 Millionanalyst estimation
Growth at over 50% per annum in succeeding years
Cinterion Wireless ModulesPage 10 pHealth 2010 Mobile Health Solutions - Manfred Kube
M2M and mHealthLeverage Existing M2M Infrastructure and Experience for mHealth
Care @ home and abroad
Patient monitoring for follow-up, rehabilitation & prevention Disease management Independent living assistance
Advantages of GPRS/UMTS based solutions
Suitable for mobile health care devices Ease of use by preconfigured
connectivity to service centers or health care service provider Independent from network
infrastructure and security issues at hospitals or at patients by use of globally available cellular networks Built-in security and QoS Worldwide established standard Continuity of care for travelers
GPRS/UMTSor DSL
Internet
HealthCare
ServiceProvider
Cinterion Wireless ModulesPage 11 pHealth 2010 Mobile Health Solutions - Manfred Kube
Connecting Medical DevicesHow to Connect Medical Devices to the Mobile World?
Stand-alone deviceNo connectivityApplication runs only on
deviceNo additional services
possible
Device connected to mobile handset usingBluetoothLimited additional
services possibleparing problems and
high adaptation & test efforts interfering private space
(commercially)
Device connected to external terminalExternal dedicated
terminal connected via short-range or cable to medical sensors Independent solution to
offer additional servicesFast time to market and
limited investment riskBulky solution with
limited mobility for users
Devices connectedusing embedded GSM moduleCompact and
independent solution to offer additional servicesFully integrated solution
with built-in connectivityEase of use, high
mobility, cost and power optimizedNew and creative
business modelspossible
Cinterion Wireless ModulesPage 12 pHealth 2010 Mobile Health Solutions - Manfred Kube
Challenges
Complex business value chain and business case Cost reimbursement depends on local healthcare system
Industry education Health care players need to be convinced of mHealth benefits before
adopting new technologies and business processes(„Inertia is proportional to mass..“)
Standardization and approvals Definition of interfaces between devices and systems, and approval process
Liabilities and legal issues Who is responsible for the patient (doctor, alarm response centre)?
Data security Who owns the patient data (patient, doctor, insurance company)?
Cinterion Wireless ModulesPage 13 pHealth 2010 Mobile Health Solutions - Manfred Kube
Key Success Factors
Complete system offering, providing end-to-end services and solutions
Partner approach taking into account all value chain players and providing respective business models and benefits
Straight-forward, easy to handle and robust solutions to show quick benefits
Miniaturization of medical equipment for mobile monitoring
Availability of adequate medical and health-economic validation data
Technology is not enough –management of complex value chain and processes is necessary
Cinterion Wireless ModulesPage 14 pHealth 2010 Mobile Health Solutions - Manfred Kube
Solutions on the Market (1)Pacemaker & ICD Monitoring
Biotronik Headquarter: Berlin, Germany
www.biotronik.com
Main products & applications:– pacemakers– defibrillators– external devices for processing
implant data, e.g. CardioMessengerHome Monitoring
– Own Home Monitoring Service Center (webbased portal)
– Started developments 10 years ago
Feedback: – GSM is the key for ease of use for home monitoring - „It just works…“
Cinterion Wireless ModulesPage 15 pHealth 2010 Mobile Health Solutions - Manfred Kube
Solutions on the Market (2)Aerotel Concept Device
Multi-function push buttons
LCD DisplayEmergency
button
Wrist strap
Built-in processor
Speaker-phone
Rechargeable battery
Internal GPRS
modem
Biosensors
Connection to external
sensors
Cinterion Wireless ModulesPage 16 pHealth 2010 Mobile Health Solutions - Manfred Kube
Solutions on the Market (3)Philips GSM based M2M Sleep Management
Internet
Seamless care team access anytime/anywhere
Streamlined, collaborative care management
Automatic data collection
Timely intervention & remote management
Best Embedded Mobile End-to-End Service
GSMA Embedded Mobile Competition
Cinterion Wireless ModulesPage 17 pHealth 2010 Mobile Health Solutions - Manfred Kube
Conclusion and SummaryGSM Technology – making Lives Healthier & Safer
1. Through cellular M2M technology, optimized care is no longerbound to the home
2. When mobility is required, GSM can provide the answer. Help is virtually „always around the corner“
3. mHealth devices have reached a maturity level well past thepilot phase
4. M2M solutions are proven and simple to implement
5. Standardization efforts will nurture future growth
Cinterion Wireless ModulesPage 18 pHealth 2010 Mobile Health Solutions - Manfred Kube
OutlookA few Statements..
Yunkap Kwankam, WHO “The future of eHealth is mHealth (ubiquitous health). Partnerships are the model."
Gerard Kleisterlee, Philips CEO „[Home healthcare] is still in ist early phase, it‘s not the tornado phase. But that will come and we‘d
like to be prepared for it.“
Viviane Reding, European Commissioner Information Society and Media “Healthcare is one of the most information-intensive sectors of European economies and can
greatly profit from recent advances in information and communications technology. Given that the health sector currently lags behind other sectors in the use of this technology - eHealth - there is great potential for rapid, sustained growth.“
IEEE „…Trends towards migrating many of the pre-existing eHealth systems onto mobile or combined
mobile and Internet-based platforms...“
PricewaterhouseCoopers’ Health Research Institute: Top 7 Trends in Health Care “Healthcare is a people business. To be sustainable, health organizations must communicate and
connect with their customers through innovative approaches and fresh perspectives...”
Cinterion Wireless ModulesPage 19 pHealth 2010 Mobile Health Solutions - Manfred Kube
Thank You!
Manfred KubeBusiness Development eHealthPhone: +49 89 21029-9174 Mobile: +49 172 845 6175manfred.kube@cinterion.com
Cinterion Wireless ModulesPage 20 pHealth 2010 Mobile Health Solutions - Manfred Kube
Automotive
Health Care
Metering
RemoteControl andMaintenance
Security
EnvironmentalMonitoring
Industrial Computing
Payment
Router andGateways
Tracking andTracing
Intelligent M2M Communication
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