mobile culture - eventbrite

events

by everyone

for everybody

from everywhere

Marion Gamel, VP Marketing, EMEA

Eventbrite

Mobile and Events - Mobile trends

- Mobile solutions for event organisers

- Mobile solutions for event attendees

- Mobile: Coming next

Cultural Events, a case study

Eventbrite

Mobile and Events - Mobile trends

- Mobile solutions for event organisers

- Mobile solutions for event attendees

- Mobile: Coming next

Cultural Events, a case study

1

2

3

4

create

promote

collect

analyse

languages wine tasting class reunion dating hiking shows concerts

theater volunteering comedy poetry music arts & crafts antiques

fashion fun run photography food festival fundraiser scavenger marathon

turkey trot block party nature politics car rally networking summits

dance parades training expeditions conservation tea party design

Sculpture

class

Exhibition

Dance show

Concert

Art fair

Eventbrite

Mobile and Events - Mobile trends

- Mobile solutions for event organisers

- Mobile solutions for event attendees

- Mobile: Coming next

Cultural Events, a case study

6.1bn mobile subscribers (Global)

1bn smartphones (Global)

6.1bn mobile subscribers (Global)

1bn smartphones (Global)

1.5bn PCs (Global)

6.1bn mobile subscribers (Global)

1bn smartphones (Global)

1.5bn

3m tablet users (UK)

PCs (Global)

6.1bn mobile subscribers (Global)

1bn smartphones (Global)

1.5bn

3m tablet users (UK)

<50% mobiles = smartphones (UK)

PCs (Global)

6.1bn mobile subscribers (Global)

1bn smartphones (Global)

1.5bn

3m tablet users (UK)

<50%

<10% 15-34 yrs old surf from tablets (UK)

mobiles = smartphones (UK)

PCs (Global)

6.1bn mobile subscribers (Global)

1bn smartphones (Global)

1.5bn

3m tablet users (UK)

<50%

<10% 15-34 yrs old surf from tablets (UK)

1/3 adults own an e-reader or tablet (USA)

mobiles = smartphones (UK)

PCs (Global)

6.1bn mobile subscribers (Global)

Mobile trends @ Eventbrite

Desktop page views by hour

Mobile page views by hour

Mobile trends @ Eventbrite

Desktop page views by hour

Mobile page views by hour

5pm

Eventbrite

Mobile and Events - Mobile trends

- Mobile solutions for event organisers

- Mobile solutions for event attendees

- Mobile: Coming next

Cultural Events, a case study

30,000 Attendees checked in

per week around the

world

Entry manager mobile app

Eventbrite

Mobile and Events - Mobile trends

- Mobile solutions for event organisers

- Mobile solutions for event attendees

- Mobile: Coming next

Cultural Events, a case study

Attendee mobile app

Eventbrite

Mobile and Events - Mobile trends

- Mobile solutions for event organisers

- Mobile solutions for event attendees

- Mobile: Coming next

Cultural Events, a case study

Mobile: What’s next?

Eventbrite App:

iOS 6 &

Passbook

At The Door

capture attendees info increase sales

At The Door: Mobile box office

• Turn attendees

into promoters

• Increase ticket

sales

Making cultural events social

Eventbrite

Mobile and Events - Mobile trends

- Mobile solutions for event organisers

- Mobile solutions for event attendees

- Mobile: Coming next

Cultural Events, a case study

28

David Bailey’s East End

29

David Bailey’s East End

Useful reporting

38

Cheers!

YES!!! 5 decades of Barbie fashion exhibition this weekend!

Marion Gamel

marion@eventbrite.com