Google Confidential and ProprietaryGoogle Confidential and Proprietary

Tailoring content to mobileTimbo Drayson, Product Manager, YouTube Mobile

user experiencedevices

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Why

HowWhat

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Why

HowWhat

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Why

HowWhat

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Optimise for the long term

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Be agile

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Trial product early

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Iterate product with user insights

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Why

HowWhat

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Ensure users can access all your content synchronised across all devices

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Otherwise it's a broken user experience

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1. Pick the device

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2. Define new use cases

usability goodbad

mobility

low

highon the go

in theliving room

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3. Decide on the platform

Mobile Web Mobile Native TV App

location (GPS) ✔ ✔ X

camera X ✔ ✔ (Samsung)

microphone X ✔ X

compass X ✔ -

large display video - - ✔

reach All Smartphones iOS / Android / Windows 7 / RIM...

Samsung / LG / Sony / GTV...

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1. Feature Phone 2. Videos 3. Mobile Web

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1. Phone 2. Film & Upload 3. Mobile Native

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1. Phone 2. Preloading 3. Mobile Native

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1. TV 2. Fling to TV 3. TV & Mobile web (initially)

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1. All Mobile 2. World Wonders 3. Mobile Web

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Why

HowWhat