mobile culture - eventbrite
DESCRIPTION
TRANSCRIPT
events
by everyone
for everybody
from everywhere
Marion Gamel, VP Marketing, EMEA
Eventbrite
Mobile and Events - Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study
Eventbrite
Mobile and Events - Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study
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2
3
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create
promote
collect
analyse
languages wine tasting class reunion dating hiking shows concerts
theater volunteering comedy poetry music arts & crafts antiques
fashion fun run photography food festival fundraiser scavenger marathon
turkey trot block party nature politics car rally networking summits
dance parades training expeditions conservation tea party design
Sculpture
class
Exhibition
Dance show
Concert
Art fair
Eventbrite
Mobile and Events - Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study
6.1bn mobile subscribers (Global)
1bn smartphones (Global)
6.1bn mobile subscribers (Global)
1bn smartphones (Global)
1.5bn PCs (Global)
6.1bn mobile subscribers (Global)
1bn smartphones (Global)
1.5bn
3m tablet users (UK)
PCs (Global)
6.1bn mobile subscribers (Global)
1bn smartphones (Global)
1.5bn
3m tablet users (UK)
<50% mobiles = smartphones (UK)
PCs (Global)
6.1bn mobile subscribers (Global)
1bn smartphones (Global)
1.5bn
3m tablet users (UK)
<50%
<10% 15-34 yrs old surf from tablets (UK)
mobiles = smartphones (UK)
PCs (Global)
6.1bn mobile subscribers (Global)
1bn smartphones (Global)
1.5bn
3m tablet users (UK)
<50%
<10% 15-34 yrs old surf from tablets (UK)
1/3 adults own an e-reader or tablet (USA)
mobiles = smartphones (UK)
PCs (Global)
6.1bn mobile subscribers (Global)
Mobile trends @ Eventbrite
Desktop page views by hour
Mobile page views by hour
Mobile trends @ Eventbrite
Desktop page views by hour
Mobile page views by hour
5pm
Eventbrite
Mobile and Events - Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study
30,000 Attendees checked in
per week around the
world
Entry manager mobile app
Eventbrite
Mobile and Events - Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study
Attendee mobile app
Eventbrite
Mobile and Events - Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study
Mobile: What’s next?
Eventbrite App:
iOS 6 &
Passbook
At The Door
capture attendees info increase sales
At The Door: Mobile box office
• Turn attendees
into promoters
• Increase ticket
sales
Making cultural events social
Eventbrite
Mobile and Events - Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study
28
David Bailey’s East End
29
David Bailey’s East End
Useful reporting
38
Cheers!
YES!!! 5 decades of Barbie fashion exhibition this weekend!
Marion Gamel