mobile apps vs. mobile web

Research In Motion ERE Mobile Web vs Mobile App July 28th 2011

Presenter

Kat Drum, Manager, Social Networks and Employment Brand Programs Location: Seattle, WA Hobbies: Yoga, golf, traveling, social media Favorite BlackBerry apps: Global BBM Why RIM? Gives me the opportunity to challenge status quo. Build numerous global programs from the ground up. A collaborative environment where leadership stands behind our ideas.

Presenter

Alex Kinsella, Location: Waterloo, Ontario, Canada Hobbies: Reading, building apps, searching for delicious taco places Favorite BlackBerry apps: Tie – BBM and Foursquare Why RIM? It’s a big company with a small company culture. There’s a lot of respect for new ideas and the power to implement them. Plus, they let me write for their blog.

About RIM

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day.

•  Founded in 1984 and based in Waterloo, Ontario •  Operations in NA, APAC, EMEA, LATAM •  Recently named Coolest Brand in South Africa •  PlayBook® was just awarded Best in Show at FOSE

BlackBerry  Coverage:    Over  600  Carriers  &  Distribu:on  Partners  in  over  175  Countries  

Countries with local BlackBerry coverage in place or announced

•  BBM reach BBM is one of the largest social mobile networks 47 million active users worldwide Approx. 2 million active user gain per month 70% of users use it daily to communicate with friends, family and colleagues. At RIM it’s a way of life!

Mobile discussion

Global Social Media at RIMwith

Social 33 Facebook pages, 27 Twitter handles facebook.com/rimstudents twitter.com/rimcareers twitter.com/rimstudents Youtube.com/blackberry LinkedIn

Mobile stats

Gartner recently released a report predicting that by 2013 Mobile will overtake Desktop PC’s as the common web access device worldwide A recent US study has announced that Americans spend more time using mobile apps than the full-on internet via web browsers.

•  Because you have to. •  Job seekers are expecting it just like we do as

consumers. •  Responsive design •  Optimized rendering according to device •  Standards compliant •  Platform independent •  Combined analytics

Why a mobile site?

Mobile ERP web case study Linda Lioe

Missing ERP Guest Concept (EMEA – Sales & Marketing Conference)

Mannequins QR Code name badges On each mannequin there was a name badge, for all the female mannequins it said Miss Ing, and for all male mannequins it said Mr. E. When the guests click the QR code it took them to a microsite where they will be able to fill in their name / their friends’ names.

Mobile web case study: www.blackberryreferral.com

BlackBerry App World Case Study- Alex Kinsella

App World Stats •  Over 11,000 registered vendors •  3,000,000 average daily downloads •  40,000 apps available  

Mobile App Case Study – Doodle Blast

•  More  than  40,000  downloads  since  launch  of  the  BlackBerry  ®PlayBook™  tablet    

•  Built  using  Adobe®  Flash®  •  Chose  the  BlackBerry®  Tablet  

OS  for  dual  processor  func:onality  

•  Featured  on  BlackBerry  App  World™    

•  A  Fast-­‐to-­‐Market  advantage:  Untapped  marketplace  for  BlackBerry  PlayBook    apps  

•  Built  for  BlackBerry  PlayBook  in  only  two  days    

JobsatBlackBerry Case Study-

JobsatBlackBerry.com m.jobsatBlackBerry.com  

JobsInMotion app

Mobile Job Search POV

Q&A from the audience

Where to find us: The BlackBerry Vine on LinkedIn

@RIMcareers on Twitter

JobsinMotion app

Mobile Recruiting Conference

Paying it forward…

Thank You!