mktg gen y

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are needed to see this picture.

• Generation Y or Millennials• 10-30 years old• $200 billion in purchasing power• Influences as much of half of all spending• As many as 90% of these purchasers seek

advice before purchasing• Traditional advertising is only 14% of buyers

influence

Grandma wants to buy a digital camera.• Who is she going to ask for assistance?

Generation YWho does Generation Y ask?• Friend• Network• Internet research• Comparison sites• Craigslist ect.

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are needed to see this picture.

They don’t go to the news stand

They don’t buy magazines and read Consumer Reports

QuickTime™ and a decompressor

are needed to see this picture.

These kids grow up with little money, but lots of bandwidthThese kids grow up with little money, but lots of bandwidth

Now, this is how they do everything!Now, this is how they do everything!

• How do you get your news?• Newspaper• Television• Radio• Computer• Smart Phone• Reader (Kindle, iPad)

How Gen Y gets their news:• Text• Instant Message• Facebook• Tweet• Social Media In-box• Search Engine

How Gen Y DOES NOT get their news:• Read paper• Television• Magazine• Radio• E-mail

Successful Marketing:• Apple• Red Bull• Mountain Dew• Axe• Xbox• Trader Joes

5 Areas Generation Y Considers Before a Purchase:

• Low cost• High quality• Fast service• An experience• Authentic & friendly

Stop Marketing!• Make friends• Listen• Follow• Be genuine• Create an experience

Social Media PlanWhy are you there?• Sales• Awareness• Brand building• Engagement with customers• Engagement with industry• ALL OF THE ABOVE

Social Media Plan @ Work• 94% of all companies are investing in online

communities• Over 50% of businesses block Social Media

from employees• 19% allow Social networking for work related

items• 16% allow personal use• 10% don’t block or have Social Media policy

Social Media Plan @ Work• Helps morale• Builds Social Media knowledge• Helps solve work problems with larger

networks• Great marketing for business• Keeps customers and vendors in constant

communication with business

Pick a lane• Over 300 Social Networking sites• Facebook • Bebo• Twitter • Flickr• MySpace • Classmates• Linkedin • Yahoo groups• Friendster • Twitpix• Yelp • Google placesThere is Hootesuite, Tweetdeck or other management

systems for all of your Social Media profiles

#1 pay attention, listen & interact!

How do you know if its working?• Give Social Media discounts to track• Klout.com for Facebook and Twitter• Facebook analytics (Business/fan pages)• Google analytics• Web analytics• Postrank.com for Facebook, Twitter and web• Have no clue

Terms You Should Learn• Bitly • Webinar • Tweet up• Blog • Micro blog • Crowd Sourcing• SEO • SMS • Viral Marketing• Organic • Cloud • Web analytics• RSS • Metadata • Flash mob• Web 2.0 • Geo tagging • Hashtag• Moblog • Newsreader • Pay per click• Tags • Pod cast • Analytics