mission analytics - novetta
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NOVETTA.COM | (571) 282-3000 | contact@novetta.comThis content is proprietary and confidential information of Novetta.
MISSION ANALYTICSNative-language sentiment and media analytics, powered by machine learning.
Novetta Mission Analytics aggregates, enriches, and analyzes the content people
create and consume, providing insight into news media and social media with
near-real-time visibility into sentiment, trends, and behavior.
By converting native-language, human-in-the-loop observations into custom datasets, Novetta Mission
Analytics rapidly trains state-of-the-art machine learning prediction models. Its tailored indicators
evaluate the operations, threats, and investments that matter to our customers.
A N A LY Z I N G S E N T I M E N T O N A G L O B A L S C A L ENovetta Mission Analytics provides an end-to-end solution for data capture, enrichment, and
visualization to conduct geospatial and temporal pattern and trend analysis in near-real time.
Spanning dozens of languages, thousands of media outlets, and millions of social media accounts, our
intuitive filtering and anomaly detection enables customers to focus on relevant entities, networks,
and narratives in the information environment. Enriched hourly using ML sentiment and narrative
taxonomies, Novetta Mission Analytics data visualization and exploitation allows immediate access to
global media trends.
daily news sources and gov sitesmonitored
��������� � �social media platforms
���news stories & social media posts processed per hour
������foreign languages translated & contextualized
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NOVETTA.COM | (571) 282-3000 | contact@novetta.comThis content is proprietary and confidential information of Novetta.
MISSION ANALYTICS
continuous collection
D A T A A N A LY S I S & E N R I C H M E N T• Degreed subject matter experts with native-language fluency provide insight
into enriched data
• A quote-based, cross-media approach to reveal outlet bias and media
coverage trends
• Integrated NLP and machine learning pipeline for model training, model
management, deployment, and predictive labeling
• Machine translation using Google, Microsoft, and custom solutions
• Resonance measuring of primary sources on social media platforms to track
impact and virality
D A T A V I S U A L I Z A T I O N & A N A LY S I S • Pattern and trend discovery and analysis
• Data exploration through an analyst sandbox with an intuitive UI for
structured and unstructured queries
• Data aggregation via CSV, JSON, PNG, or API, with full-text exports
C O N T E X T U A L I Z E D A C Q U I S I T I O N• Data extraction from raw documents including quotes, backlinks, named
entity recognition, summarization, and geolocation
• Web scraping, API, commercial purchase, and proprietary collection
NATIVE-LANGUAGE SENTIMENT & MEDIA ANALYTICS, POWERED BY MACHINE LEARNING
NOVETTA.COM | (571) 282-3000 | contact@novetta.comThis content is proprietary and confidential information of Novetta.
P R E D I C T I V E A N A LY T I C SBy monitoring media content and real-world events over time, subject matter experts and ML modeling
support forecasting and predictive analysis, giving Novetta Mission Analytics users an edge. Long-term
statistical modeling of data disaggregates common factors driving media coverage and public sentiment,
revealing patterns of cause and effect in the information environment. With human-in-the-loop input,
ML models simulate scenarios and outcomes for more precise calibration of action and communication.
C O M B A T I N G C O V I D - 1 9 D I S I N F O R M A T I O NSocial media plays a central role in disinformation campaigns and the rapid spread of misinformation.
Novetta Mission Analytics fuses technology and human expertise to strengthen ML predictions of
evolving public/social conversations and disinformation threads. Novetta Mission Analytics considers
the aggregate language of user posts, measuring “concept dissemination” and “strength of belief” to
inform customers at the speed required to take effective action.
A swift, uncontrolled spread of disinformation and rumor seeded an infodemic.
OBSERVED
Volume of Russian Media Coverage of U.S. Bomber Flights:Predicted vs Observed
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MISSION ANALYTICS NATIVE-LANGUAGE SENTIMENT & MEDIA ANALYTICS, POWERED BY MACHINE LEARNING
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