mission analytics - novetta

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MISSION ANALYTICSNative-language sentiment and media analytics, powered by machine learning.

Novetta Mission Analytics aggregates, enriches, and analyzes the content people

create and consume, providing insight into news media and social media with

near-real-time visibility into sentiment, trends, and behavior.

By converting native-language, human-in-the-loop observations into custom datasets, Novetta Mission

Analytics rapidly trains state-of-the-art machine learning prediction models. Its tailored indicators

evaluate the operations, threats, and investments that matter to our customers.

A N A LY Z I N G S E N T I M E N T O N A G L O B A L S C A L ENovetta Mission Analytics provides an end-to-end solution for data capture, enrichment, and

visualization to conduct geospatial and temporal pattern and trend analysis in near-real time.

Spanning dozens of languages, thousands of media outlets, and millions of social media accounts, our

intuitive filtering and anomaly detection enables customers to focus on relevant entities, networks,

and narratives in the information environment. Enriched hourly using ML sentiment and narrative

taxonomies, Novetta Mission Analytics data visualization and exploitation allows immediate access to

global media trends.

daily news sources and gov sitesmonitored

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��news stories & social media posts processed per hour

��foreign languages translated & contextualized

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MISSION ANALYTICS

continuous collection

D A T A A N A LY S I S & E N R I C H M E N T• Degreed subject matter experts with native-language fluency provide insight

into enriched data

• A quote-based, cross-media approach to reveal outlet bias and media

coverage trends

• Integrated NLP and machine learning pipeline for model training, model

management, deployment, and predictive labeling

• Machine translation using Google, Microsoft, and custom solutions

• Resonance measuring of primary sources on social media platforms to track

impact and virality

D A T A V I S U A L I Z A T I O N & A N A LY S I S • Pattern and trend discovery and analysis

• Data exploration through an analyst sandbox with an intuitive UI for

structured and unstructured queries

• Data aggregation via CSV, JSON, PNG, or API, with full-text exports

C O N T E X T U A L I Z E D A C Q U I S I T I O N• Data extraction from raw documents including quotes, backlinks, named

entity recognition, summarization, and geolocation

• Web scraping, API, commercial purchase, and proprietary collection

NATIVE-LANGUAGE SENTIMENT & MEDIA ANALYTICS, POWERED BY MACHINE LEARNING


P R E D I C T I V E A N A LY T I C SBy monitoring media content and real-world events over time, subject matter experts and ML modeling

support forecasting and predictive analysis, giving Novetta Mission Analytics users an edge. Long-term

statistical modeling of data disaggregates common factors driving media coverage and public sentiment,

revealing patterns of cause and effect in the information environment. With human-in-the-loop input,

ML models simulate scenarios and outcomes for more precise calibration of action and communication.

C O M B A T I N G C O V I D - 1 9 D I S I N F O R M A T I O NSocial media plays a central role in disinformation campaigns and the rapid spread of misinformation.

Novetta Mission Analytics fuses technology and human expertise to strengthen ML predictions of

evolving public/social conversations and disinformation threads. Novetta Mission Analytics considers

the aggregate language of user posts, measuring “concept dissemination” and “strength of belief” to

inform customers at the speed required to take effective action.

A swift, uncontrolled spread of disinformation and rumor seeded an infodemic.

OBSERVED

Volume of Russian Media Coverage of U.S. Bomber Flights:Predicted vs Observed

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MISSION ANALYTICS NATIVE-LANGUAGE SENTIMENT & MEDIA ANALYTICS, POWERED BY MACHINE LEARNING

mission analytics - novetta

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