member involvement : 7 secrets

Secrets behind Member Growth & Retention

National Black Child Development Institute 2010 Leader’s Conference

Tell us…

• Who are your best members today?• How did they find you?• What are they doing for you?• Who do they know?• What do you give them?• Why do you need more?

Strategy: Talk about membership in terms of outcomes!

Secret: Value is not the product or service …

Decision To Join…

It’s all about the Good of the Order

Being part of something larger was consistently chosen over personal benefit

Strategy: Get members involved on Day 1!

Secret: Engagement is not joining …

Strategy: Build an adhocracy!

Secret: Volunteering builds engagement …

Decision To Volunteer…

It’s all about the Good of the Order (Again!)

Values drive volunteering

Strategy: Use YouTube, Flickr, Slideshare & Delicious to share

Secret: Social media tools increase engagement…

Social Media & the Web …Doubled since 2007!

Biggest shift since the industrial revolution!

58.8 M watch streaming

video

55.6 M use social

networking sites

40.6 M use personal

portals/ content sites

37.1 Mread blogs

Strategy: Listen! Do polls, surveys, phone calls … report back.

Secret: We have two ears & one mouth for a reason …

Strategy: Try new things all the time!

Secret: Same faces, same programs, same front page (yawn!) …

Secret: Word-of-Mouth is powerful!

Strategy: Help members tell – and share – their story.

What’s Your Elevator Question?

Open with one great question …

… worth 5 statements

What would you like your child’s educational

experience to be like?What would you

like to see in your classroom?

What’s Your Elevator Speech?

I work with who struggle with

which in turn causes

.

Through our , they stop

struggling and .

Contact Me

Email: phoffman@marinermanagement.comPhone: 301-725-2508Website: www.marinermanagement.comTwitter: @peggyhoffmanLinkedIn: Peggy HoffmanDelicious: http://delicious.com/pmariner/nbcdi Your Delicious Tag: pmariner/nbcdi