Felipe Jácome, Vice President

Maximizing Board member & volunteer involvement – have you considered the AAA strategy for effective fund raising?

The nonprofit Board’s role in philanthropy, development and fund raising

The AAA Categories: Ambassadors, Advocates & Askers

Benefits of the culture of philanthropy using the AAA model

Summary and Conclusions

Individuals, foundations and others give because you meet needs, not because you have needs!

A donation to your organization is an investment through your organization on behalf of the community

Philanthropy is based on shared values and is increasingly about issues and impact, not institutions (it is not about you…)

Fund raising is not about money, it is about relationships based on shared values

Engages Board members in full-contact fund raising: why this is important & what is required

Is a an innovative strategy for tapping & enhancing volunteer energy, sincerity and motivation

Engages your Board in fund & donor development as well as communications

Ambassadors◦Make friends for the organization◦Build relationships with the community you serve

Advocates◦Describe what the nonprofit does and make the

case personally through sharing their interest and passion

◦Are assets for long-term Board member & volunteer recruitment

Askers◦Are the face & voice of the nonprofit◦Make the “ask” for your nonprofit◦Are the organization’s “front line” fund raisers

Is a role that everyone must play all the time (Board members, Volunteers & Staff)

Are critical in the cultivation of prospective donors & in maintaining proper stewardship of existing donors and resources

Must be well oriented & coached about the organization’s impact in the community

Must also be masters of the “elevator speech”

Provide leadership for donor renewal or commitment

Ensure that all your Board members are confident, well-informed Ambassadors!

Whether at work or in the car pool – these individuals share strategic and timely information

They may also advocate for your nonprofit with elected officials, other organizations, partner agencies, institutional funders, or potential board members

Are informed and integrated into your strategic development plan and believe in the vision & mission of the organization

Are well-coached about organizational needs, advocacy techniques and responding appropriately to inquiries

Enjoy asking Are well informed & well trained Are thoughtfully “matched” with

prospective donors and others Form task-oriented teams with other

Board members & staff leaders Staff organizes “the ask” so the Asker’s

focus can be on the single purpose of getting (or renewing) the gift

Are able to build on the previous work of Ambassadors and Advocates

Involves all Board members in donor and fund development and the culture of philanthropy

Constantly renews -- observe term limits, support active volunteer programs, emphasize personal involvement in ways that develop confidence and build commitment to the mission

Enhances transparency, accountability & outreach, and encourages effective stewardship

Identifies individual partners who share your volunteers’ values to join in supporting the mission

Without involvement, there is no commitment. Mark it down, circle it, underline it. Stephen Covey

You must get involved to have an impact. No one is impressed with the won-lost record of the referee.John H. Holcomb 

The AAA Strategy was authored by Kay Sprinkel Grace and recently presented as part of the Bank of America Nonprofit Impact Series, on May 25, 2011. For more information: www.kaygrace.org, or kaysprinkelgrace@aol.com, Voice 415-831-2923. Her book is titled:  The AAA Way to Fundraising Success -- Maximizing Involvement, Maximizing Results, which may be ordered at http://www.whitpress.org/titles/index.html#aaa

For More Information regarding this presentation:

Felipe JácomeVice President

1940 E. Silverlake Road, Suite 402Tucson, Arizona, USA 85713

(520) 325-4870 voice(520) 323-6392 fax

fjacome@azcaregivertraining.orgwww.azcaregivertraining.org

Developing People to Provide Quality Health Care!