member involvement : 7 secrets
DESCRIPTION
Presentation on 7 trends for membership organizations and strategies for turning the trends into opportunities to recruit, engage and retain membersTRANSCRIPT
Secrets behind Member Growth & Retention
National Black Child Development Institute 2010 Leader’s Conference
Tell us…
• Who are your best members today?• How did they find you?• What are they doing for you?• Who do they know?• What do you give them?• Why do you need more?
Strategy: Talk about membership in terms of outcomes!
Secret: Value is not the product or service …
Decision To Join…
It’s all about the Good of the Order
Being part of something larger was consistently chosen over personal benefit
Strategy: Get members involved on Day 1!
Secret: Engagement is not joining …
Strategy: Build an adhocracy!
Secret: Volunteering builds engagement …
Decision To Volunteer…
It’s all about the Good of the Order (Again!)
Values drive volunteering
Strategy: Use YouTube, Flickr, Slideshare & Delicious to share
Secret: Social media tools increase engagement…
Social Media & the Web …Doubled since 2007!
Biggest shift since the industrial revolution!
58.8 M watch streaming
video
55.6 M use social
networking sites
40.6 M use personal
portals/ content sites
37.1 Mread blogs
Strategy: Listen! Do polls, surveys, phone calls … report back.
Secret: We have two ears & one mouth for a reason …
Strategy: Try new things all the time!
Secret: Same faces, same programs, same front page (yawn!) …
Secret: Word-of-Mouth is powerful!
Strategy: Help members tell – and share – their story.
What’s Your Elevator Question?
Open with one great question …
… worth 5 statements
What would you like your child’s educational
experience to be like?What would you
like to see in your classroom?
What’s Your Elevator Speech?
I work with who struggle with
which in turn causes
.
Through our , they stop
struggling and .
Contact Me
Email: [email protected]: 301-725-2508Website: www.marinermanagement.comTwitter: @peggyhoffmanLinkedIn: Peggy HoffmanDelicious: http://delicious.com/pmariner/nbcdi Your Delicious Tag: pmariner/nbcdi