marketing inglese

I.T.E. BODONI

PARMA

MARKETING

T-Young is the name given to the company which the class 4D decided to start for the production and sale of t-shirts.

The legal structure chosen for the Company is the Limited Partnership Ltd. With this kind of business organization the advantage of limited liability will be achieved: responsibility is limited to the social capital and administrative costs.

This is the tee-shirt created by the company which is now to be marketed.

The teaching unit is preceded by a brainstorming video.

http://english-courses-level.com/general-english-courses-online/bbc-business-english-course/marketing-vocabulary-lesson-14.html

Marketing Marketing is a complex planning process that

identifies the needs and wants of potential customers and then creates a product or service to meet these requirements.

Who is in charge with Marketing?

Managing Director

Marketing

Manager

Sales Manager Product Group

Manager Public relations and promotion

Market Researcher

Business mission A strategic marketing plan starts with a clearly

defined business mission.

“A mission describes the organisation’s basic function in society, in terms of the products and services it produces for its customers”.

Marketing plan A marketing plan outlines the specific actions you

intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. The main steps of a marketing plan are:

Mission External analysis

Internal analysis

SWOT ANALYSIS

Business goals and objectives

Product/Service

strategy

Planning Financial plan

and controls

S.W.O.T. ANALYSIS

Strength

Weakness

Opportunities

Threats

Strategies

Target market: The consumers a company wants to sell its products and

services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing strategy.

Marketing mix: Kotler’s 4Ps’

Marketing budget: An estimated projection of costs

required to promote a business' products or services.

Marketing mix "Marketing mix" is a general phrase used to describe

the different kinds of choices organizations have to make in the whole process of bringing a product or service to market and it is based on Kotler’s 4Ps’:

Product

Promotion

Price

Place