market research on trial - does market research need reinvention - lumi
Post on 09-May-2015
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March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
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Market Research on TrialDoes Market Research Need Reinvention?
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The JudgeDan Foreman – President of ESOMAR
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The JudgeDan Foreman – President of ESOMAR
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Previous investigations (2030 Vision):
• Mobile Market Research will be everywhere
• Mobile Market Research will have invented new methodologies
• The industry will be 10 X larger
• We will laugh at how stupid we were in 2013
• There will be some major industry extinctions
• Here today are the pioneers – holding the sword of Damocles
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Will Singapore be at the next Winter Olympics?
Vote NowQuestion for the Jury:
1. Yes
2. No
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Market Research on TrialDoes Market Research Need Reinvention?
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The ProsecutionRobbie Vigers – Managing Director, Lumi
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The ProsecutionRobbie Vigers – Managing Director, Lumi
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Market Research on TrialDoes Market Research Need Reinvention?
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The Defence????
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The Defence????
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Opening StatementProsecution
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Witness #1:
B V PradeepGlobal Vice President – CMI – Market Clusters
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Witness #2:
Amy Shi-NashDirector, R&D Lab at SingTel
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Witness #3:
Ian St-MauriceMcKinsey, Asia-Pacific Marketing & Sales Practice
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Witness #4:
Nic HallDirector - CSI at TNS Singapore
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Witness #4:
Nic HallDirector - CSI at TNS Singapore
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Witness #5:
Maya MadhusoodanResearch Director at Hall & Partners
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Witness #6:
Karthik.VenkatakrishnanExecutive Director - TNS Singapore
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Witness #7:
Neil GainsTapestryWorks, Behavioural Scientist
The market research
industry is out of date,
boring and needs
reinvention!
What CEOs say about market research
Not very Very
Source: ESOMAR Research World / ARF (2005)
Is market research in denial?
Source: Boston Consulting Group (2009)
“I’m so tired of getting reams of data ….” Brand Manager, Travel Industry (source: BCG)
“I want something that links financial
performance to consumer thinking.” Marketing VP, CPG (source: BCG)
The voice of the customer in the board room
The business of pattern recognition
Divider slide
Divider slideChief Insight Officer?
• Voice of the customer
• Connecting the dots
• Simplifying complexity
Thank Youwww.tapestryworks.asia
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Witness #7:
Neil GainsTapestryWorks, Behavioural Scientist
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Witness #8:
Christophe OvaereZappiStore, Sales & Marketing Director
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Closing StatementProsecution
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Closing StatementProsecution
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Does the Market Research industry need to be reinvented?
1. Yes
2. No
Vote NowQuestion for the Jury:
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
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