market research on trial - does market research need reinvention - lumi

March 4-7, 2014 Ramada Hotel, Singapore

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Powerpoint TemplatesPowerpoint Templates

Market Research on TrialDoes Market Research Need Reinvention?

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The JudgeDan Foreman – President of ESOMAR



Powerpoint Templates

Previous investigations (2030 Vision):

• Mobile Market Research will be everywhere

• Mobile Market Research will have invented new methodologies

• The industry will be 10 X larger

• We will laugh at how stupid we were in 2013

• There will be some major industry extinctions

• Here today are the pioneers – holding the sword of Damocles



Will Singapore be at the next Winter Olympics?

Vote NowQuestion for the Jury:

1. Yes

2. No



The ProsecutionRobbie Vigers – Managing Director, Lumi




The Defence????




Opening StatementProsecution




Witness #1:

B V PradeepGlobal Vice President – CMI – Market Clusters



Witness #2:

Amy Shi-NashDirector, R&D Lab at SingTel



Witness #3:

Ian St-MauriceMcKinsey, Asia-Pacific Marketing & Sales Practice



Witness #4:

Nic HallDirector - CSI at TNS Singapore



Witness #5:

Maya MadhusoodanResearch Director at Hall & Partners



Witness #6:

Karthik.VenkatakrishnanExecutive Director - TNS Singapore



Witness #7:

Neil GainsTapestryWorks, Behavioural Scientist


The market research

industry is out of date,

boring and needs

reinvention!

What CEOs say about market research

Not very Very

Source: ESOMAR Research World / ARF (2005)

Is market research in denial?

Source: Boston Consulting Group (2009)

“I’m so tired of getting reams of data ….” Brand Manager, Travel Industry (source: BCG)

“I want something that links financial

performance to consumer thinking.” Marketing VP, CPG (source: BCG)

The voice of the customer in the board room

The business of pattern recognition

Divider slide

Divider slideChief Insight Officer?

• Voice of the customer

• Connecting the dots

• Simplifying complexity

Thank Youwww.tapestryworks.asia


Witness #7:

Neil GainsTapestryWorks, Behavioural Scientist



Witness #8:

Christophe OvaereZappiStore, Sales & Marketing Director



Closing StatementProsecution




See the whites of their eyes:



Closing StatementProsecution




Further Evidence:


Powerpoint TemplatesPage 38

Does the Market Research industry need to be reinvented?

1. Yes

2. No

Vote NowQuestion for the Jury:



The Verdict:


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market research on trial - does market research need reinvention - lumi

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