making social media social

MAKING THE SOCIAL WEB SOCIAL WEBINAR

8. JUNE 2011

V. ANNA EBBESEN

ABOUT ME

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Politics

Anything digital

Press relations

BASICS

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Tag: #socialhow

Q&A: Color your questions red

Feel free to ask as we go along

How can we invite, engage and involve?

How can we keep alive and avoid social death?

“How can we through our work in social media invite people to contribute, involve and stay involved? How can we keep debates, discussions, groups and forums alive? How do we avoid our online services from dying, and turning into a “one way street” of information? “

OUR MISSION TODAY

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AGENDA

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What’s social media?

How do we create the

best initiative?

How do we make it

live

How do we stay on track?

discussion

Brief recap

The initiative

The best

3 do’s

3 don’ts

SOCIAL MEDIA IN BRIEF

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IT’S NOT ABOUT LOGOS

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JUST PEOPLE

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AND TOOLS TO REACH THEM

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WHERE TO START - WHAT ARE WE GOING TO DO? 3 WAYS OF FINDING YOUR FOCAL POINT

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POSSIBILITIES ARE ENDLESS

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Digital communication R&D

Marketing

Tools

HR

Customer service

3 APPROACHES TO CREATE ENGAGEMENT

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1. Look at your

product

3. Look at your

organization

2. Look at your

members

1) YOUR PRODUCT

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If you were social media manager at Fiskars, what would you do?

DID YOU THINK OF A FISK-A-TEER?

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2) LOOK AT YOUR MEMBERS

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WHAT WOULD MAKE THEM HAPPY?

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Digital communication R&D

Marketing

Tools

HR

Customer service

3) LOOK AT YOU ORGANIZATION

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Socialliberal

Dansker

Mor

Menneske

Ledelse

Folketing Lands-forbund

Kandidater Personligt kendskab

Lokal-foreninger

MAYBE YOU NEED A DIGITIAL INFUSION?

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WHERE TO START - WHY ARE WE DOING IT?

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BEFORE YOU START ANSWER THIS:

Why you’re doing this

When will you be happy doing this

How will you find out you’re happy

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YOUR SUCCESS YOUR GOALS Otherwise you can never dance the happy dance

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MY GOAL 1.000 profiles within a year. Reached 1.000 within the first 3 months. Success!

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RECAP

•  Find Your Focal point – product, organization or the members themselves.

•  Find Your Success – what will that be, and how will you measure it?

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How do we create the

best initiative?

HOW DO WE MAKE IT LIVE? - 3 DO’S

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CREATE AN IRRESISTIBLE SNACK

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NUTURE

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SET BOUNDARIES

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SUMMED UP: IT’S LIKE HOSTING A PARTY

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1)  The right guests 2)  Enough guest 3)  A busy dancefloor 4)  The right music 5)  Enough drinks 6)  Enough snacks 7)  Introduce people 8)  Nurture your

relationships and make new ones

9)  Etc. 10) Etc.

HOW DO WE MAKE IT LIVE? - 3 DON’TS

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BE A CONTROL FREAK

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LOOSE SIGHT OF YOUR SUCCESS

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STOP

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RECAP

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BEFORE AND DURING •  Find Your Focal point –

product, organization or the members themselves.

•  Find Your Success – what will that be, and how will you meassure it?

•  3 Do’s – Create snacks, nurture and set bounderies (like a good party!)

•  3 don’ts – over-control, loose sight of your success or stop

• 

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How do we create the

best initiative?

How do we make it

live – 3 do’s and 3 don’ts

FINAL POINT: HOW TO STAY ON TRACK

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EVALUATION

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REMEMBER YOUR GOAL IS YOUR SUCCES

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WHY STRATEGY IS ESSENTIAL

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Who would you like to talk to?

What do you want them to do?

Why are you online? What strategic goals are you supporting?

REMEMBER IT’S ABOUT PEOPLE

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BEFORE, DURING AND AT MILESTONES •  Find Your Focal point – product,

organization or the members themselves.

•  Find Your Success – what will that be, and how will you meassure it?

•  3 Do’s – Create snacks, nurture and set bounderies (like a good party!)

•  3 don’ts – over-control, loose sight of your success or stop

•  Evaluate – change or revise your goals if needed. People go places, go with them if it’s according to your strategy.

• 

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How do we create the

best initiative?

How do we make it

live – 3 do’s and 3 don’ts

How do we stay on track?

ONGOING MOTION

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DISCUSSION – HAVE YOUR SAY!

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See you on the blog www.digitaletanker.dk

Anna Ebbesen anna.ebbesen@gmail.com @annaebbesen