social business manifesto: making social media accountable

WWW.BLOOMSOCIALBUSINESS.COM

THE SOCIAL BUSINESS MANIFESTO

Making Social Media Accountable @jaycoopertweets


What is a social business?

A business that has been purposely designed to eek the maximum from social platforms, tools and technologies in order to foster a culture of knowledge sharing, collaboration and engagement with everybody.*

* That’s employees, stakeholders, customers, prospects and everybody that matters to the business…


Got that. But why do it?

Think we need an infographic at this point…


Greater Impact The #1 and pretty much only reason

to become a social business


4 x Companies that engage socially are

4 x more likely to achieve wider company objec:ves than

those that don’t. Source: Economist Intelligence Unit if you don’t believe me.


The early promise of social media In the beginning we made social media such an exciting platform with the human connection at the centre of it. People from all over the world could connect with one another without the constraints of time and distance.

Yikes, my tax return is due. Anyone know a good

accountant?

I like mine, JOE BLOGS tax accountants helped me

untangle my forms last year.

Source: hHp://blog.wikimoJve.com/social-‐media-‐markeJng-‐losing-‐its-‐way-‐infographic/ @jaycoopertweets


Businesses flock to social media Over time, as social media membership continued to grow businesses began to realise the huge opportunity at hand. They recognised the opportunity of interacting with their consumers in a more personalised way – as people, not ad impressions, leading to an increase in time and budget spent by companies across social media channels


accountant?

Hey John, Here’s a guide to choosing the right accountant for you. Happy to answer any

quesJons.



Social media loses its way Social Media has been pigeon-holed into traditional functions – marketing, advertising, PR…


accountant?

GET YOUR REBATE NOW WITH JOE BLOGS RT TO

ENTERED TO WIN AN IPAD #TAX #TAXES



Let’s make social media personal again


accountant?

Hey John, Looks like you’re a business owner, @guyellis our firm specialises in that. Let us

know if we can help!

Source: hHp://blog.wikimoJve.com/social-‐media-‐markeJng-‐losing-‐its-‐way-‐infographic/

Great thanks for poinJng me in the right direcJon!

Hey John, Happy to answer any quesJons you may have.

@jaycoopertweets


The Social Business Manifesto 1.  We believe in insight-driven social strategy which delivers

results to every part of your business.

2.  We believe that social data provides critical business intelligence that should inform business actions.

3.  We believe in empowering employees and customers to collaborate and innovate using social technology.

4.  We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups.

5.  We believe social media should be fully accountable.

@jaycoopertweets


Checklist Questions to ask both yourself and

the wider company


We believe in insight-driven social strategy which delivers results to every part of your business.

1

@jaycoopertweets

"  What’s the social strategy beyond marketing for your company?

"  When you see social media insight, how do you use it?


We believe that social data provides critical business intelligence that should inform business actions.

2

@jaycoopertweets

"  Is your company using social data to determine what corporate goals should be set?

"  Do you have access to live data that helps you make critical decisions?


We believe in empowering employees and customers to collaborate and innovate using social technology.

"  How many people within your organisation use social tools to speak to one another?

"  Is your department the only one that can speak and listen to customers across social channels?

3

@jaycoopertweets


We believe social media campaigns should be part of an ‘Always On’ dialogue.

4 "  Is social media just another broadcast media

where you work?

"   Are you still charged with creating campaigns, or does social underpin everything you do?

@jaycoopertweets


We believe social media should be fully accountable. 5

@jaycoopertweets

"  Does every employee where you work have social media performance built into their job description?

"  Are social media metrics & measurements a key part of your role?


“If you always do what you’ve always done, you'll always get what you’ve always got”.

Mark Twain

“If you always do what you’ve always done, you’ll end up going backwards”.

BLOOM


5 things to remember…

#1 Open up internally #2 Open up externally #3 Get Top-Level on board with this #4 Involve EVERY department #5 Start with people, then move onto the tech


The Social Business Manifesto 1.  We believe in insight-driven social strategy which delivers

results to every part of your business.

2.  We believe that social data provides critical business intelligence that should inform business actions.

3.  We believe in empowering employees and customers to collaborate and innovate using social technology.

4.  We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups.

5.  We believe social media should be fully accountable.

@jaycoopertweets


Thank You!

jay@bloomworldwide @jaycoopertweets

www.bloomworldwide.com

@bloomworldwide

social business manifesto: making social media accountable

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