making an impact with social media
DESCRIPTION
An introduction to the power of social media and online networks presented to NDSU Agriculture and Extension support staff April 25, 2012.TRANSCRIPT
![Page 1: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/1.jpg)
Making an Impact WithSocial Media
Bob Bertsch2012 Support Staff Conference
![Page 2: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/2.jpg)
PASSIONhttp://www.flickr.com/photos/sterlingcollegehttp://www.flickr.com/photos/melissawall http://www.flickr.com/photos/moregoodfoundation
![Page 3: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/3.jpg)
From Containers to Connections
Rhonda Lowry, CNN @ TEDxAtlanta
![Page 4: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/4.jpg)
Online networks allow people to
• connect with their passions
• to find others who share their passions
• to create content that expresses their passions
![Page 5: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/5.jpg)
The Value is in the Connections
![Page 6: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/6.jpg)
Twitter #ManureMondaystarted by @LPELC
Reach: 12-15,000 accounts
26-34,000impressions
http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
![Page 7: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/7.jpg)
YouTube – NDSU Extension Channel
109 subscribers 182,130 video views
![Page 8: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/8.jpg)
Facebook – NDSU Extension Ward County
175 likes 1,887 user reachedin last 60 days
![Page 9: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/9.jpg)
Social Capital
![Page 10: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/10.jpg)
Social Capital
http://www.flickr.com/photos/caitlinburke
http://www.flickr.com/photos/ryan1
http
://w
ww.
flick
r.com
/pho
tos/
5593
5853
@N
00
![Page 12: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/12.jpg)
Learn by Listening
![Page 13: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/13.jpg)
Publish
![Page 16: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/16.jpg)
Build Community
Find those with passionCreate content that feeds their passionConnect with people
http://www.flickr.com/photos/usacehq
![Page 17: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/17.jpg)
Increase Engagement• Post between 8 p.m. and 7 a.m.
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
![Page 18: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/18.jpg)
Increase Engagement• Post 1 or 2 times a day
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
![Page 19: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/19.jpg)
Increase Engagement• Ask questions to spark dialogue
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
![Page 20: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/20.jpg)
Increase Engagement• Keep posts simple (status only or 1 photo)
http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
![Page 21: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/21.jpg)
Working DifferentlyUsing social media and online tools for:• personal learning & professional
development• reaching people where they are• filtering information & providing context• joining existing conversations• connecting people with resources,
answers and each other
![Page 22: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/22.jpg)
Working Differently
• Start with one channel
http://www.flickr.com/photos/andrec/
![Page 23: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/23.jpg)
Working Differently
• Connect with those who share your passion
http://www.flickr.com/photos/suewaters/
![Page 24: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/24.jpg)
Working Differently
• Dedicate 15 minutes/day
http://www.flickr.com/photos/nickpiggott/
![Page 25: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/25.jpg)
Working Differently
• Post and follow-up on comments daily
http://www.flickr.com/photos/tamasrepus/
![Page 26: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/26.jpg)
Working Differently
• Look for opportunities to grow
http://www.flickr.com/photos/donnagrayson/
![Page 27: Making an Impact with Social Media](https://reader035.vdocuments.us/reader035/viewer/2022081602/54006ba78d7f728b408b481a/html5/thumbnails/27.jpg)
Thanks!
CONNECT• On Twitter – www.twitter.com/ndbob• On Facebook – http://
www.facebook.com/NDSUAgCommWebServices
• Blog – http://www.ag.ndsu.edu/roller/agcommwebservices/