making social media social
DESCRIPTION
Webinar from the 8.th of June. A recording will be available shortly on http://vofo.no/nb/content/how-make-social-media-social By Anna Ebbesen.TRANSCRIPT
MAKING THE SOCIAL WEB SOCIAL WEBINAR
8. JUNE 2011
V. ANNA EBBESEN
ABOUT ME
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Politics
Anything digital
Press relations
BASICS
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Tag: #socialhow
Q&A: Color your questions red
Feel free to ask as we go along
How can we invite, engage and involve?
How can we keep alive and avoid social death?
“How can we through our work in social media invite people to contribute, involve and stay involved? How can we keep debates, discussions, groups and forums alive? How do we avoid our online services from dying, and turning into a “one way street” of information? “
OUR MISSION TODAY
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AGENDA
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What’s social media?
How do we create the
best initiative?
How do we make it
live
How do we stay on track?
discussion
Brief recap
The initiative
The best
3 do’s
3 don’ts
SOCIAL MEDIA IN BRIEF
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IT’S NOT ABOUT LOGOS
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JUST PEOPLE
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AND TOOLS TO REACH THEM
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WHERE TO START - WHAT ARE WE GOING TO DO? 3 WAYS OF FINDING YOUR FOCAL POINT
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POSSIBILITIES ARE ENDLESS
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Digital communication R&D
Marketing
Tools
HR
Customer service
3 APPROACHES TO CREATE ENGAGEMENT
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1. Look at your
product
3. Look at your
organization
2. Look at your
members
1) YOUR PRODUCT
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If you were social media manager at Fiskars, what would you do?
DID YOU THINK OF A FISK-A-TEER?
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2) LOOK AT YOUR MEMBERS
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WHAT WOULD MAKE THEM HAPPY?
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Digital communication R&D
Marketing
Tools
HR
Customer service
3) LOOK AT YOU ORGANIZATION
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Socialliberal
Dansker
Mor
Menneske
Ledelse
Folketing Lands-forbund
Kandidater Personligt kendskab
Lokal-foreninger
MAYBE YOU NEED A DIGITIAL INFUSION?
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WHERE TO START - WHY ARE WE DOING IT?
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BEFORE YOU START ANSWER THIS:
Why you’re doing this
When will you be happy doing this
How will you find out you’re happy
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YOUR SUCCESS YOUR GOALS Otherwise you can never dance the happy dance
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MY GOAL 1.000 profiles within a year. Reached 1.000 within the first 3 months. Success!
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RECAP
• Find Your Focal point – product, organization or the members themselves.
• Find Your Success – what will that be, and how will you measure it?
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How do we create the
best initiative?
HOW DO WE MAKE IT LIVE? - 3 DO’S
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CREATE AN IRRESISTIBLE SNACK
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NUTURE
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SET BOUNDARIES
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SUMMED UP: IT’S LIKE HOSTING A PARTY
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1) The right guests 2) Enough guest 3) A busy dancefloor 4) The right music 5) Enough drinks 6) Enough snacks 7) Introduce people 8) Nurture your
relationships and make new ones
9) Etc. 10) Etc.
HOW DO WE MAKE IT LIVE? - 3 DON’TS
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BE A CONTROL FREAK
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LOOSE SIGHT OF YOUR SUCCESS
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STOP
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RECAP
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BEFORE AND DURING • Find Your Focal point –
product, organization or the members themselves.
• Find Your Success – what will that be, and how will you meassure it?
• 3 Do’s – Create snacks, nurture and set bounderies (like a good party!)
• 3 don’ts – over-control, loose sight of your success or stop
•
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How do we create the
best initiative?
How do we make it
live – 3 do’s and 3 don’ts
FINAL POINT: HOW TO STAY ON TRACK
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EVALUATION
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REMEMBER YOUR GOAL IS YOUR SUCCES
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WHY STRATEGY IS ESSENTIAL
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Who would you like to talk to?
What do you want them to do?
Why are you online? What strategic goals are you supporting?
REMEMBER IT’S ABOUT PEOPLE
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BEFORE, DURING AND AT MILESTONES • Find Your Focal point – product,
organization or the members themselves.
• Find Your Success – what will that be, and how will you meassure it?
• 3 Do’s – Create snacks, nurture and set bounderies (like a good party!)
• 3 don’ts – over-control, loose sight of your success or stop
• Evaluate – change or revise your goals if needed. People go places, go with them if it’s according to your strategy.
•
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How do we create the
best initiative?
How do we make it
live – 3 do’s and 3 don’ts
How do we stay on track?
ONGOING MOTION
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DISCUSSION – HAVE YOUR SAY!
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