luis ricardo gutiérrez latin america strategic director – embarq general secretary - sibrt high...
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Luis Ricardo GutiérrezLatin America Strategic Director – EMBARQ
General Secretary - SIBRT
HIGH QUALITY URBAN PUBLICTRANSPORTATION FOR ALL
Ahmedabad, India - Sep 2012
Summary
• The Modernization Process of the Public Transport in Latin America
• The Union of Public Transit Agencies from Latin America
• SIBRT Pillars1. Benchmarking & Innovation2. Branding and Communication3. Cooperation with Private Operators and Industry
Suppliers 4. Political, Comercial and Financial Developments
• Conclusion
The modernization process of public transport in Latin America
Source: CELADE http://www.eclac.org/celade/proyecciones/basedatos_BD.htm
56.4%
65.2%
70.6%
75.7%
79.5%
82.0%
85.5%
URBAN POPULATION 2011:
Latin America: 477 80%India: 360 30%China: 673 50%
Source: PRB 2011 www.prb.org/DataFinder/Geography/
Latin America: The Most Urbanized Region in the World
3,750 km and 22 million pax/day Worldwide, 2012
134 Cities with BRT/Exclusive Bus Corridors
Regions Passengers/day Number of cities Length (km)Passengers/
day/km
Asia 6,255,872 28.48% 24 16.78% 888 23.69% 7,045
Latin America 13,528,211 61.59% 48 33.57% 1,282 34.20% 10,552
Europe 936,970 4.27% 42 29.37% 632 16.86% 1,483
Northern America 677,986 3.09% 19 13.29% 537 14.33% 1,263
Oceania 327,074 1.49% 7 4.90% 347 9.26% 943
Africa 238,000 1.08% 3 2.10% 62 1.65% 3,839
Total 21,964,113 100.00% 143 100.00% 3,748 100.00%
2012 Worldwide BRT Data - Key Indicators by Region
Source: http://brtdata.org - Produced by CoE BRT ALC and EMBARQ, in partnership with IEA and SIBRT
Latin America and Caribbean48 cities13.5 M pax/day
Europa42 cities0.94 M pax/day
Asia24 cities6.3 M pax/day
USA and Canada
19 cities 0.68 M pax/day
Africa3 cities0.24 M pax/day
Oceania7 cities0.33 M pax/day
62% of the world demand for BRT/Exclusive Bus Corridors are concentrated in 48 Latin American cities
Latin America relevance in the BRT expansion
Bus Rapid Transit (BRT)High demand corridors with metro-
type services with buses.In many cases they are complemented with
feeder services. Usually they coexist with conventional systems, generally without regulation, that serves long routes from one end of the city to the other end of the city.
Integrated Transport Systems (ITS)
Transit system with at least fare integration (unified fare collection and smart card) at city level.
Integrated transit operation with trunk-feeder routes, complemented with walking and bike, provides services from door to door. ITS are intermodal systems that may integrate BRT, metros and other subsystems.
Example: TransMilenio, Bogotá
Example: RIT Curitiba
SIBRT’s Basic Definitions of BRT and ITS
Foto: Luis Antonio Lindau/ EMBARQ Brasil
Two ways towards the Full ITS
1. In most of the non Brazilian Latin America, cities started with BRT corridors, then built BRT networks, and are now evolving to FULL Integrated Transport Systems.
2. In Brazil and Chile cities started with Integrated Transport Systems, then built BRT to optimize high demand corridors evolving to FULL Integrated Transport Systems
MODES # CitiesCorridors Length
(km) Pax - day
BRT in operation 20 799 7,664,192
BRT in implementation and expansion 13 456 5,427,266
ITS w/ BRT 4 265 11,170,000
Only ITS (++ Brazilians/privates) 16 7,782,137
ITS w/ BRT in implementation 5 112 10,600,000
TOTAL 58 1,632 42,643,595 Metros/Rails in operation 26 944 16,099,492
Metros/Rails in implementation 5 106 1,788,832
TOTAL 31 1050 17,888,324
With BRT
Without BRT
IntegratedNot Integrated
FULLITS
ITS and BRTs in the Latin America Agenda
Agency Country City Ambit CorridorsSystem
Type
URBS Brazil Curitiba Metropolitan 6FULL ITSCMTC Brazil Goiânia Metropolitan 1
SPTrans Brazil São Paulo City 10BHTrans Brazil Belo Horizonte City 3
ITSTransantiago Chile Santiago City 6
MetrobusQ Ecuador Quito Metropolitan 4
BRT / on integration
process
SIT-Optibús Mexico León City 8
Transmilenio Colombia Bogotá Partial 9
MetroCali Colombia Cali Partial 5
Metrovía Ecuador Guayaquil Partial 2
Metrobús Mexico México City Partial 4
Transmetro Colombia Barranquilla Partial 2
Macrobús/Siteur Mexico Guadalajara Partial 1
Megabús Colombia Pereira Partial 1
BRTMetrolínea Colombia Bucaramanga Partial 1
Protransporte Peru Lima Partial 1
Type of Systems managed by SIBRT Agencies
Source: SIBRT Data Sheets (www.sibrtonline.org/fichas-tecnicas)
Public PolicyVision of a Mobility which structures a Sustainable City
Political Will, Leadership and Alliances
Laws and Regulations focused on City and Mobility
Financing to ensure Quality of Service
Modern corporatization of the bus service:
public and private cooperation, and strong technical and organizational development
The Modernization Challenges
Development of human capital and technical capabilities
In the next 10-15 years, 242 Latin American Cities with more than 250 thousands inhabitants (around 370 millions total), will demand:
US$ 27 billion in public investment in infrastructure, in order to implement 5,400 kilometers of BRT additional corridors.
US$ 70 billion in private investment for the transit fleet renewal.
Closing the Investment Gap
Intelligence:Center of Excellence,
Academy,Consulting,
NGOs
Industry Suppliers: Vehicles and Technologies
Operators: Companies and
Associations(NTU, AMTM…)
Banks:Private,
Multilateral andNational
Development
MEDIA
National and Sub-national
governments
USERS
Modernization Ecosystem
The Union of Latin American Transit Agencies
The Latin American Association of Integrated Systems and BRT – SIBRT
Works for the development and improvement of the quality of urban transport in the region
MoscowParis
Tokyo
Sao Paulo
Mexico City
London
New York
Berlin
Hong KongMTRC,
Glasgow Newcastle
Lisbon
Singapore
Madrid
KCRC
NaplesBarcelona
Taipei
Montreal
Buenos Aires
Toronto
Nova metros
CoMET metros
Rio de Janeiro
Santiago
Shanghai
Delhi
MilanMoscow
Paris
Tokyo
Sao Paulo
Mexico City
London
New York
Berlin
Hong KongMTRC,
Glasgow Newcastle
Lisbon
Singapore
Madrid
KCRC
NaplesBarcelona
Taipei
Montreal
Buenos Aires
Toronto
Nova metros
CoMET metros
Rio de Janeiro
Santiago
Shanghai
Delhi
Tokyo
Sao Paulo
Mexico City
London
New York
Berlin
Hong KongMTRC,
Glasgow Newcastle
Lisbon
Singapore
Madrid
KCRC
NaplesBarcelona
Taipei
Montreal
Buenos Aires
Toronto
Nova metrosNova metros
CoMET metrosCoMET metros
Rio de Janeiro
Santiago
Shanghai
Delhi
MilanParis
London
New York
Dublin
MontrealBarcelona
Bus Benchmarking Group members
Sydney
Lisbon
BrusselsParis
London
New York
Dublin
MontrealBarcelona
Bus Benchmarking Group members
Sydney
Lisbon
Brussels
METROS (15 NOVA, 15 COMET) BUSES (11 BUSES COMPANIES)
Supported by the Railway Technology Strategy Centre of the Imperial College of London
Lessons from other Benchmarking Associations
1 2 3
Benchmarking group belongs to
its members
Benchmarking requires a long
term commitment
The group works under a strict confidentiality
agreement
Results depend upon the attitude of each agency – TOP LEVEL ENGAGEMENT
Delivers practical results
Focus on implementable results
Allows for industry wide thinking
It’s not only theory
Provides perspectives that add value
Facilitates the constant information exchange between members
Characteristics of a good BENCHMARKING…
Principles for a BENCHMARKING Association
Bogota, Colombia – November 2009
11 agency representatives agree to meet in Curitiba and form the Association
5 countries engaged:
MexicoBrazil EcuadorChile Colombia
Creating the Association
Curitiba, Brazil – April 2010
14 public agencies constitute the Association
5 countries engaged:
MexicoBrazil
Ecuador
Chile Colombia
The Association Constitution
Today: 19 Public Agencies from 8 Countries
Estructura SIBRTGovernance Bodies
GENERAL ASSEMBLYGENERAL ASSEMBLY
EXECUTIVE COMMITTEE
EXECUTIVE COMMITTEE
GENERAL SECRETARIAT
GENERAL SECRETARIAT
• The Association Highest Authority• Composed by Full Associates with voice and vote• Observers and Honorary Associates with voice• Annual Reunion
• Elected by General Assembly for nonrenewable 2 years• Composed by 1 President and 4 sub-regional Vice-Presidents• Gets together between General Assemblies
• The Association Governance Permanent Body• Responsible for administration and technical work• Elected by General Assembly for renewable 4 year period• Reports to the Executive Committee and General Assembly
Organizational Structure
GENERAL ASSEMBLY: Types of Associates
Organizational Structure
Full AssociatesPublic agencies that manage ITS and/or BRT in operation.
Voice and vote right.
ObserversPublic agencies that manage ITS and BRT in implementation
with funding approved. Voice right.
HonoraryIndividuals nominated by the General Assembly in recognition
of his/her merits. Has the right of voice.
Jaime Lerner is the SIBRT Honorary President
VICE-PRESIDENCYPeru, Bolivia,
Chile and Paraguay:
PROTRANSPORTELima
VICE-PRESIDENCYPeru, Bolivia,
Chile and Paraguay:
PROTRANSPORTELima
VICE-PRESIDENCY
Brasil, Uruguay and Argentina:
BHTRANSBelo Horizonte
VICE-PRESIDENCY
Brasil, Uruguay and Argentina:
BHTRANSBelo Horizonte
VICE-PRESIDENCY
Colombia, Venezuela and
Ecuador:
METROCALICali
VICE-PRESIDENCY
Colombia, Venezuela and
Ecuador:
METROCALICali
VICE-PRESIDENCY
Mexico, Central
America and Caribbean:
METROBUSMexico DF
VICE-PRESIDENCY
Mexico, Central
America and Caribbean:
METROBUSMexico DF
PRESIDENCYURBS
Curitiba
PRESIDENCYURBS
Curitiba
EXECUTIVE COMMITTEE: Vice-presidents for Sub regions
Organizational Structure
GENERAL SECRETARY
Luis Gutiérrez
GENERAL SECRETARY
Luis Gutiérrez
OPERATORS & SUPPLIERS RELATIONS
OPERATORS & SUPPLIERS RELATIONS
TREASURY & OPERATION
MANAGEMENT
Larissa Da Silva
TREASURY & OPERATION
MANAGEMENT
Larissa Da Silva
COMMERCIAL MANAGEMENT
Martha Gutiérrez
COMMERCIAL MANAGEMENT
Martha Gutiérrez
EXTERNAL AUDIT
Alexandra Álvarez
EXTERNAL AUDIT
Alexandra Álvarez
Technical Areas
GENERAL SECRETARIAT: Organization Chart
Organizational Structure
PUBLIC POLICY & FUNDING
PUBLIC POLICY & FUNDING
COMUNICATION & BRANDING
Fagner Glinski
COMUNICATION & BRANDING
Fagner Glinski
BENCHMARKING & INNOVATION
André Jacobsen
BENCHMARKING & INNOVATION
André Jacobsen
Principles of the Financial Management− By statutory agreement SIBRT is self-financed− Outsourced management with high technical
quality− Transparent management and accountability− External audit with international standards
Funding Sources
- Annual fee for membership• From Full Associates: US$ 10,000• From Observers: US$ 5,000
- Donation• From Strategic Allies: annual contribution (flexible use)• For Special Projects, such as events, publications and
campaigns: depending on the input scheme
Funding
Areas of Action
Identify and disseminate best practices
Share experiences, lessons and strategic information for decision making
Establish and improve quality standards continuously and cumulatively
Generate information to support dialogue with governments, regulators and other stakeholders
Contribute to the technicalcapacity building in the agencies.
Objectives
Area 1: Benchmarking and Innovation
Quality of Service and User Satisfaction
Road Safety for urban buses
Financing of Integrated Transport Systems
In cooperation with:
Current Road Map:
Center of Excellence
Main Topics
Area 1: Benchmarking and Innovation
Basic Information55+ data from each associated system, with complementary information and links.
Photos800+ photos with descriptions, showing the characteristics of each system.
MapsMaps of corridors and routes of each system.
SIBRT Datasheets
Area 1: Benchmarking and Innovation
Introduce the Performance Indicators and Complementary Information monitored to Identify Best Practices and the aspects that we can be improved comparing to other agencies.
* The indicators are divided by topics and are monitored online by the associates, respecting the confidentiality agreement.
FuturePerformance
Example of Improved
Performance
Perf
orm
an
ce +
Cost / Other attribute +
CurrentPerformance
Outliers
SIBRT Benchmarking Indicators Systems
Area 1: Benchmarking and Innovation
SIBRT Library in Google DriveBenchmarking and Communication
Documents (referrals, consults, meetings proceedings and documents from agencies) exclusive to the associates.
Webinars (Online Conferences)
SIBRT organized more than 10 online conferences over the last few months, about benchmarking and communication topics, facilitating collaboration between the agencies.
Online documents edition
Discussion group through
Maps and Photos library
SIBRT Library and Collaboration Tools
Area 1: Benchmarking and Innovation
More than 150 people and 14 Public Agencies.
More than 15 presentations focused on Best Practices in management, integration and expansion of each system
Statement by the Agencies for the PACT ON ROAD SAFETY to work to reduce accidents, inspired by the WHO Decade of Action on Road Safety.
I Congress on Best Practices – Guayaquil 2011
Area 1: Benchmarking and Innovation
More than 350 urban transport specialists and private operators from 15 Latin America countries and worldwide.
21 sponsors from different branches of the transport industry.
14 presentations focused on Best Practices in: (i) Quality of Service and User Satisfaction, (ii) Road Safety, (iii) Financing of ITS, and (iv) public policies.
4 commercial and technical sessions.
II SIBRT Conference on Best Practices – León 2012
Area 1: Benchmarking and Innovation
Victims: pedestrians
Topics discussed: Lack of institutional integration, policies and regulations to reduce accidents.
Best Practices: specialized teams on accidents research, information systems, building of multidisciplinary teams, EMBARQ guidelines.
Opportunities: cooperation between SIBRT agencies to raise awareness among governments and share best practices.
Conclusions will go into ToR for the SIBRT Road Safety Study.
Gathered 28 participants from 7
Brazilian cities
I SIBRT Workshop on Road Safety – Sao Paulo 2012
Area 1: Benchmarking and Innovation
Topics: (i) User Satisfaction, (ii) Tools and Indicators, (iii) Contractual Mechanisms
Participants: 15 public agencies, plus a number of private operators and technology suppliers
Group dynamic that identified key issues:
Work and marketing focused on clientsSimple tools and indicatorsContracts with quality IndicatorsSolid information for policy and financing with governments.
Workshop conclusions will go into ToR for the SIBRT Road Safety Study.
SIBRT workshop on Quality of Service and User Satisfaction - Santiago 2012
Area 1: Benchmarking and Innovation
Gathered 40 participants from 12 Latin America cities
Develop systematic campaigns to disseminate the advantages of ITS and BRT
Sensitize the media and decision makers
Manage the SIBRT public image
Objectives
Area 2: Communication and Branding
www.sibrtonline.org www.congresosibrt.com
+30,000 visits +100 countries +500 cities
Area 2: Communication and Branding
Websites
Distribution to more than 6,000 contacts from the industry, governments, academy, media and experts involved in urban public transportation.
Area 2: Communication and Branding
SIBRT Newsletter
Share experiences on communication best practices
Align campaigns to disseminate information about the systems development
Update associates about the activities developed by SIBRT
Online meetings with the communication managers from the 19 associated agencies in order to:
Area 2: Communication and Branding
Communication Webinars
EVENTS OF PUBLIC POLICY DISCUSSION WITH DECISION MAKERS
November 2012
* SIBRT Executive Committee
* Colombian Mayors Meeting
* Public Conference
* Climate Change Summit
* SIBRT on Sustainable Transport Policy
April 2013
* SIBRT General Assembly
* Congress of Best Practices
* Latin American Mayors Meeting
* Commercial Fair.
BOGOTÁ
CALI
LIMA
Promote the inclusion of Public Policies in favor of ITS and BRT development.
Develop institutional alliances with commercial and financial groups.
Negotiate financing conditions that can facilitate the implementation of ITS and BRT.
Objectives
Area 3: Public Policy and Financing
Standardization of vehicles, equipment, technologies and operations.
Economies of scale to reduce costs.
Creation of the Strategic Allies Committee with plural and equitable participation of the industry suppliers.
Objectives
Area 4: Operators and Suppliers Relation
Call the private initiative with innovative vocation and social responsibility to be part of the urban transit modernization.
Engage private partners that have affinity with the SIBRT purpose and mission.
Provide an active space for cooperation between agencies, operators and suppliers.
Strategic Allies Committee – strategy:
Area 4: Operators and Suppliers Relation
MODERNIZATION
Strategic Allies Committee
Strategically plan the strengthening of the Latin America urban transit.
Increase the value chain, management and financial sustainability of the Systems and Allies
Reduce the production costs for suppliers, enabling a strong and solid market growth.
Strategic Allies Committee – vision:
Area 4: Operators and Suppliers Relation
2 – Special Projects to Finance:
Case Studies and Publications
SIBRT 2012 Panorama
Studies and Best Practices Guides
Conferences and Events
Best Practices Congresses
Commercial Fairs
Workshops
1 – Annual contribution based on company’s turnover
Schemes for Allies Engagement
Area 4: Operators and Suppliers Relation
Academy Ally:
Industry Allies:
Center of Excellence
First Strategic Allies
Area 4: Operators and Suppliers Relation
Be the mastermind planner and facilitator of the Latin American transit modernization
Be a leader and promoter of capacity building of the Integrated Transport Systems and BRT
Be a pioneer in building of performance and impact indicators for ITS and BRT, towards a SIBRT Quality Certification
Conclusion:
Role of SIBRT in the Modernization Process
Luis Ricardo GutiérrezLatin America Strategic Director – EMBARQ
General Secretary - SIBRT
THANK YOU!
HIGH QUALITY URBAN PUBLIC TRANSPORTATION FOR ALL
Ahmedabad, India - Sep 2012
www.embarq.org www.sibrtonline.org
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