lotus 7th oct

The Lotus DairyProducts (P)

Ltd

Fastest growing Private Sector Dairy in RajasthanCurrent plant processing capacity of 1,00,000 liters/day• .

Having 7 upgraded chilling stations30 years of rich experience in businessManaged by skilled dairy professionals & technocrats

“Lotus” – in brief

Objectives Reasons Content

More about us•Being the initiator in marketing milk in poly packs from September 2004

•Second most popular brand of Rajasthan in dairy industry

•Total procurement of milk by the group stands at 7 LLPD in which 1 LLPD is from the Bassi plant of Lotus

•No. 1 position in private sector dairy in Rajasthan in just a span of 6 years

More about us• Jaipur Unit is producing 3

LLPD through a channel of more than 75,000 farmers, several milk societies

• Lotus is supplying 1 LLPD of market milk in 12 districts of Rajasthan

• Procurement of milk from concern “Milk Food Aids Pvt. Ltd” located at Bikaner stands at 4.0 LLPD

• Current group turnover is more than Rs 350 Crores p.a.

~ The Key Strength ~

MAINTENANCE OF QUALITY

….Execution and cost

QUALITY

DIVERSIFIEDPRODUCTS

PRICING

FOCUS ON CUSTOMER

“LOTUS “

Execution and Cost Strategy Lotus : The strategy for winning

Various Production Plants

Our Products Adhering Strict quality control measures makes our products best among others. Our product offerings are: Plain Milk Flavored Milk Curd Meethi Lassi Plain Chhach Salted Masala Chhach

Ghee Paneer Standardized Loose Cow and Buffalo Milk

Attractive Packaging

Marketing Strategy

Product Diversification

•Focus on increasing the market share by offering more products and increase the number of customers

Market Penetration

•Increase the number of retailers who will sell Lotus products.

Quality •Working on maintaining the quality

Market Coverage

Jaipur City & Rural Sikar, Lakshmangarh, Fatehpur Khunjhunu, Pilani, Rajgarh, Churu Khetri, Singhana, Gudha Shahpura, Kotputli, Shahjehanpur Dausa, Gangapur city Sawai madhopur, Karauli Malpura, Diggi, Tonk, Niwai Jobner, Renwal Jamwa-Ramgarh Kuchamna city ,Makrana, Deedwana

Within a short span of time Lotus captured 18 % Market share in its area of Operation. No other dairy has been able to achieve this so far.

Total Market Share Lotus – 18 % Saras – 75 % Others – 7 %

Market Share

Sales

SARASLOTUSOTHERS

SWOT ANALYSIS

Content Readership

ProductionAdvertising

SWOT ANALYSIS• Demand Profile• Margin of Profit• Availability of raw

material• Technical

Manpower availability

• Transportation Cost

• Perishability• Logistics of

Procurement• Product

Diversification awareness

• Competition• Unorganized

Sector• Distribution

Channels

• Value Addition• Cultured

Products• Dietary

Products• Infant Foods• Exports

STRENGHTS WEAKNESSES

THREATSOPPORTUNITIES

Our Future Plans

A new dairy plant with milk processing capacity of 3 LLPD coming up at Ringus on Jaipur- Sikar national highway about 60 Kms from Jaipur

With additional facility of condensing and drying along with production and packaging facilities for all other milk products

Expanding product base to SMP, dairy whitener and other powder based products

Expected to attain ISO & HACCP certification by the year end

Lotus Rosogolla

Lotus Butter

Lotus condensed milk and Powder based products

Bakery & Confectionary Items

Many more to come

Our Future Products

Nestle India Ltd. Wockhardt India, Patiala Mother dairy, Delhi DMS, New Delhi Sterling Agro, Malanpur Model Dairy , NDRI, Karnal Hygienic Foods Milk Food Ltd., Punjab ITC Group Rajputana Palace Shereton Hotel Taj Group of Hotels Clarks Group Amer Clarks Hotel Gold Palace Hotel & Resort Hotel Chokhi Dhani ethnic village resort Hotel

Our Prestigious Clients

Management

Mr. D.D. Verma- Director B.Tech (Dairy Technology) NDRI, Karnal

Mr. J.K. Khanna - Director (Operation) B.E. (Mechanical)

Mr. Rajeev Malik - Director (Marketing)

B.Tech (Dairy Technology)GAU, AnandMBA - Marketing

Mr. N.K. Gupta - Director (Technical) B.Tech (Dairy Technology)NDRI, Karnal

Lotus - An Edge Success through Business Ethics

Procurement base

Quality Standard at level

Two tier System

Thank You