leveraging geographical indications for craft in tamil nadu

Post GI initiatives for selected Geographical Indications of

Tamil Nadu

Swapna SundarCEO

IP Dome – IP Strategy Advisors

Resource for

• Brand promotion• Premium pricing

At the Seminar conducted by:

National Textile Committee, ChennaiOn: 21st November 2012At: Aruna Inn, Sterling Road

IP DOME OPERATES AT

THE INTERSECTION OF THE LAB, THE LAW & THE MARKET

BUSINESS

REGISTERED & AUTHORISED USER

• PRODUCER

• BUSINESS MAN

USING A GI

• DURATION– 10 years – Rs. 3000

• LABELLING

INFRINGEMENT

• CONFUSING

• ‘LIKE’, ‘TYPE’…

PROFITABILITY

• Veblen Goods

• Giffen Goods

GOOD DEMAND

ADDING VALUE

• Value adding groups: • Rural development• Quality consortium

• LOCAL BRAND

COIMBATORE WET GRINDER

• Strategy: inventor P. Sabapathy – Stone, local : accessories, not– 700 units: 20k employees direct

• 50k value chain

– Brand building

• Business Model

• Innovation

exercise

• Case studies• Worksheets• De-briefing

Closure of exercise

• Closing remarks• questions

Thank you

Contact us:

Swapna Sundar K.S. Hariprasad09841282396 09841730474swapna@ipdome.in

IP STRATEGY ADVISORS