leveraging geographical indications for craft in tamil nadu
DESCRIPTION
GIs of Tamil Nadu such as Chola Bronzes and Tanjore Plates are unable to leverage their GI tags, however, the Coimbatore Wet Grinder Association is a different story. The Wet Grinder industry is pofiting from its GI tag which it protects in different statesTRANSCRIPT
Post GI initiatives for selected Geographical Indications of
Tamil Nadu
Swapna SundarCEO
IP Dome – IP Strategy Advisors
Resource for
• Brand promotion• Premium pricing
At the Seminar conducted by:
National Textile Committee, ChennaiOn: 21st November 2012At: Aruna Inn, Sterling Road
IP DOME OPERATES AT
THE INTERSECTION OF THE LAB, THE LAW & THE MARKET
BUSINESS
REGISTERED & AUTHORISED USER
• PRODUCER
• BUSINESS MAN
USING A GI
• DURATION– 10 years – Rs. 3000
• LABELLING
INFRINGEMENT
• CONFUSING
• ‘LIKE’, ‘TYPE’…
PROFITABILITY
• Veblen Goods
• Giffen Goods
GOOD DEMAND
ADDING VALUE
• Value adding groups: • Rural development• Quality consortium
• LOCAL BRAND
COIMBATORE WET GRINDER
• Strategy: inventor P. Sabapathy – Stone, local : accessories, not– 700 units: 20k employees direct
• 50k value chain
– Brand building
• Business Model
• Innovation
exercise
• Case studies• Worksheets• De-briefing
Closure of exercise
• Closing remarks• questions
Thank you
Contact us:
Swapna Sundar K.S. Hariprasad09841282396 [email protected]
IP STRATEGY ADVISORS