Tätigkeitsbericht

2016

The Protection of

Geographical Indications

in Italy

20 November 2017

Matthias Messner Italian Association Consortia of GI‘s

Tätigkeitsbericht

2016

Introduction

Productive Districts

EU-Symbols

Italian System of Certification and Control

Counterfeiting

Surveillance

Case Study

TOPICS

Geographical Indications - Italy

294* Geographical Indications in Italy

In terms of economic value, AICIG currently represents about 90 % of the Italian production with geographical indications

In terms of representativness, at the European Union level AICIG “embodies” one-third ( around 33%) of the total economic value of European production attribuited to food processing Geographical Indications *10 November 2017

Geographical Indications - Italy

Cheeses Asiago PDO Bra PDO Caciocavallo Silano PDO Castelmagno PDO Fontina PDO Gorgonzola PDO Grana Padano PDO Montasio PDO Mozzarella di Bufala Campana PDO Parmigiano Reggiano PDO Pecorino Romano PDO Pecorino Toscano PDO Piave PDO Provolone Valpadana PDO Quartirolo Lombardo PDO Raschera PDO Ricotta Romana PDO Salva Cremasco PDO Stelvio PDO Taleggio PDO

Toma Piemontese PDO Vastedda della Valle del Belìce PDO Meat products Finocchiona PGI Mortadella Bologna PGI Prosciutto di Parma PDO Prosciutto di San Daniele PDO Prosciutto Toscano PDO Prosciutto Veneto Berico - Euganeo PDO Salame della Brianza PDO Salamini Italiani alla Cacciatora PDO Speck Alto Adige PGI Zampone Modena Cotechino Modena PGI

Fresh meats Vitellone Bianco dell'Appennino Centrale PGI Cinta Senese PDO

Geographical Indications - Italy

Fruit, vegetables and cereals (fresh and processed) Basilico Genovese PDO Ciliegia dell'Etna PDO Melone Mantovano PGI Carota Novella di Ispica PGI Cipolla Bianca di Margherita di Savoia PGI Cipolla Rossa di Tropea PGI La Bella della Daunia PDO Limone Costa d'Amalfi PGI Limone di Siracusa PGI Mela Alto Adige PGI Melanzana Rossa di Rotonda IGP Nocciola del Piemonte PGI Patata della Sila PGI Pesca di Leonforte PGI Pomodoro di Pachino PGI Pomodoro S.Marzano dell'Agro Sarnese-Nocerino PDO

Radicchio Rosso di Treviso PGI Radicchio Variegato di Castelfranco PGI Riso di Baraggia Biellese e Vercellese PDO Riso del delta del Po PGI Vinegars other than wine vinegars Aceto Balsamico di Modena PGI Aceto Balsamico Tradizionale di Modena PDO Aceto Balsamico Tradizionale di Reggio Emilia PDO Oils and fats Bruzio PDO Chianti Classico PDO Dauno PDO Garda PDO Riviera Ligure PDO Sabina PDO Terre di Siena PDO Val di Mazara PDO

Productive Districts

Geographically delimited (restricted) area High concentration of operators Specialisation of production Competition localisation first promotes collaboration and then competition Territorial identification with a product: tradition and typicality

European Union – PDO

Article 5 of EU Regulation No. 1151/2012 of 21 November 2012 defines: Protected Designation of Origin ( PDO) “Name that identifies a product originating in a specific place, region or, in exceptional cases, a country; whose quality or characteristics are essentially or exclusively due to a particular geographical environment with its inherent natural and human factors; and the production steps of which all take place in the defined geographical area.”

European Union –PGI

Article 5 of EU Regulation No. 1151/2012 of 21 November 2012 defines: Protected Geographical Indication (PGI) “Name that identifies a product originating in a specific place, region or country; whose given quality, reputation or other characteristic is essentially attributable to its geographical origin; and at least one of the production steps of which take place in the defined geographical area.”

European Union – TSG

Article 18 of EU Regulation No. 1151/2012 of 21 November 2012 defines: Traditional Speciality Guaranteed (TSG) 1. A name shall be eligible for registration as a traditional speciality guaranteed where it describes a specific product or foodstuff that: (a) results from a mode of production, processing or composition corresponding to traditional practice for that product or foodstuff; or (b) is produced from raw materials or ingredients that are those traditionally used.

Production Discipline

Key Elements Denomination - name to be protected

Product specification

Production area

Origin

Production method

Connection

Control authorities

Labelling

Italian System of Certification and control

What is the difference between control and surveillance? Controll Bodies – Controll Plans

Consortia – Disciplines

Monitoring

Surveillance

Protection

Consortia Functions

Protection Promotion Enhancement Consumer information General care of GI’s

Counterfeiting

The phenomenon of imitation involves different markets including, in particular, the U.S. market where all genuinely Italian products are very popular, but also those which, despite having no relationship with the Italian food processing system, boast references to Italian culture, exploiting the reputation and/or image; in other words, the so-called imitative products.

Global food piracy and “Italian sounding” are two sides of the same coin (real usurpation of trademarks on hand or simply evocation of a product of origin on the other) which steal significant market shares of certified quality productions, tarnishing their good reputation.

The most imitated Italian Products

Parmigiano Reggiano: Parmesao (Brazil) Regianito (Argentina) Parmesan (Japan, USA, Canada, Australia, etc.) Parmesan Cheese, Parmegianino (USA) Reggiano and Parmesano (Central America) Pamesello (Belgium) Grana Padano: American Grana (USA)

Gorgonzola: Tinboonzola (Australia) Cambozola (Germany, Austria, Belgium) Asiago : Wisconsin Asiago (USA) Prosciutto di Parma: Parma Ham (USA) Prosciutto di San Daniele: Daniele Prosciutto & Company (USA)

Surveillance

Administrative sanctions have been identified for "whoever, in the designation and presentation of the product, usurps, imitates or evoces a protected denomination, or the distinctive sign or trademark". Domestic –> National Surveillance Programmes EU –> Ex officio protection International –> Multilateral (Lisbon Agreement)

Protection shall be ensured against any usurpation or imitation, even if the true origin of the product is indicated or if the appellation is used in translated form or accompanied by terms such as “kind”, “type”, “make”, “imitation” or the like.

From the Terrıtory to the Products

Case Study – Alto Adıge

Case Study – Alto Adıge

Tätigkeitsbericht

2016

Thank you for your attention!