legal aid alberta (sept. 23/09)
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WEB 2.0:
A SOCIAL REVOLUTION
Diane Bégin, NAIT Corporate Communications
LEGAL AID ALBERTA
ANNUAL STAFF CONFERENCE
SEPTEMBER 23, 2009
1994?
Source: http://www.time.com/time/covers/0,16641,19940725,00.html
EXPECTING FROM THE PRESENTATION
• Why? How?• Kids involved in this media, want to learn more• Where it fits in society, whether limits should be used
(accountability, accuracy & privacy)• How it works and how it may apply in the workplace• Personal level, to engage with youth• Develop business unit’s presence on internal and external sites • Other?
LAA WEBSITE
Dec 12, 1998, http://www.archive.org/
Source: http://www.time.com/time/covers/0,16641,19940725,00.html
CONVERSATION PRISM BY BRIAN SOLIS
GROUNDSWELLSOCIAL TECHNOGRAPHICS LADDDER
http://www.forrester.com/Groundswell
Source: http://neilperkin.typepad.com/only_dead_fish/2009/06/index.html
RSS FEEDS ARE YOUR FRIEND
Really Simple Syndication: Web feed sends a message when a site has been updated.
Direct feedsAlberta Justicehttp://www.gov.ab.ca/ACN/RSS_FEEDS/RSS_JusticeandAttorneyGeneral.xml
YouTubehttp://www.youtube.com/user/LegalAidSociety
Search feedsBloglines, Blogpulse, Google
Aggregate feeds and have them appear elsewhere
Check for symbol on page or browser
1. Deafness (listen for a while, swearing, complaints)
2. Slowness (crisis communications)
3. Caution (if you’re not afraid to have a conversation)
4. Phoniness (be a real person, Tweetups)
5. Greed (giving to other people 8 to 1 rule, Twitter account)
6. Flexibility (use it conversationally, mktg page on YouTube is not social media)
7. Seriousness (poke fun at yourself)
SEVEN DEADLY SINS OF SOCIAL MEDIA + LESSONS LEARNED AT NAIT
Source: http://www.convinceandconvert.com/social-media-marketing/video-blog-post-7-deadly-sins-of-social-media/
TWITTERLINKEDIN
THE TOOLS
• Simple system that allows for 140 character posts (text + links)• Started in 2006• Followers; Following• Public posts; direct messages (only for those following you)• Been described as status updates on Facebook• 1,382% growth, 7 million unique US visitors (Mashable,3/16/09)• Aug09: Calgary (6852 users, up 226 from July) & Edmonton (5365
users, up 232 from July)• The Colbert Report (4/3/09) Co-founder Biz Stone calls Twitter the
messaging service we didn't know we needed until we had it. (7:09)
WHAT IS TWITTER?
• 5.85% Self promotional• 3.6% News• 37.55% Conversational• 8.7% Pass along value• 40.55% Pointless babble• 3.75% Spam
Source: www.PearAnalytics.com
WHAT IS IT USED FOR?
• Go to www.twitter.com• Click Get Started – Join!• Insert info & include full name • User name can be whatever you choose• Create your profile
GETTING STARTED
• Go to Settings in top right corner• Account: Bio (Be as descriptive as possible – be personal even if
using for business), URL (blog, Flickr acct, YouTube, website), location
• Don’t protect tweets (public forum, defeats the purpose)• Devices: Get direct messages (DM) sent to text• Notices: Emails sent for DM and new followers• Picture: Upload a profile pic (Max size of 700k. JPG, GIF, PNG)• Design: Template or other image
GETTING STARTED cont.
• @: To send a public response to a user ex. @dibegin• RT: Retweet or reposting information ex. RT @NAIT Convocation is
this weekend…• Twoosh: Using up exactly 140 characters• Hashtag: Keyword with # preceding it ex. #yeg #followfriday• Use of TW• Origin of the tweet• Trending
LINGO AND ORIENTATION
ONLINE• Twellow.com• WeFollow.com • TwitterLocal.net• Search.Twitter.com (including keywords/hashtags)• Find People (top right)• Follow people following others you’re interested in• Use hashtags
OFFLINE• Tweetups + social media meetups
GET TO KNOW PEOPLE
• Don’t follow everyone• Ratio of followers to following• Location• Business vs. personal profile• Profile picture• # of tweets• @ replies to users• Content within tweets• Legitimacy of account (especially with high profile people)
SHOULD YOU FOLLOW BACK WHEN OTHERS FOLLOW YOU
• Tweetburner.com Bitly.com (URL shorteners)• 11 best url shortening services (TopRank blog, 1/8/2009)• Twitpic.com (pictures) • Twiddeo.com, 12Seconds.tv (video)• Twhirl.org (desktop application)• 140 Twitter tools (Mashable, 5/24/08)• EverythingTwitter.com• RSS feed/widget into Facebook, FriendFeed, blog• Smartphones
TOOLS
• jdarrah @dibegin twitter tip(s): don't misspel to muchh - credbility suffrs; tweet regularly, don't overload; share meaningful ideas, some personal
• DebraWard @dibegin Don't block your updates/profile, include bio & geo location. Use a picture (of some sort). Twitter is conversation join in!
• akomuzikera @dibegin if you're gonna be using twitter, don't grow a much bigger head like ashton kutcher #yeg
• JonSymons @dibegin my tip: going to tweetups and meeting twitterers in person makes it way interesting to use
• alexismac @dibegin behave on twitter like you would in person. if ur a jerk, stay a jerk. if ur kind, be kind, & don't expect instant mktg #yeg
• bruceclarke @dibegin Use search to find people Tweeting items of interest to you, review their Tweets and then follow if you like what you see.
ADVICE FROM TWEETERS
Follow one anotherwww.twitter.com/nait
www.twitter.com/dibegin
• Started in 2003 by students Harvard as a competitor to Hot or Not• Only allowed post-secondary students• More than 300 million active users, 70% outside the US• Today, reports that up to one third (8,284,180 in Jan/09) of
Canadians are on Facebook
WHAT IS FACEBOOK?
OBSERVATIONS
• 99.5% of all students had a Facebook profile• 6.2 hours each week is the average amount of time that students spend
on Facebook • Each day they login 6.3 times• Users overall spend 186 minutes each day on Facebook • In 2008, Facebook was surpassed only by Google, Yahoo!, MySpace and
YouTube for popularity (US)• By 2007, 3/4 of post-secondary students (US) own a laptop & an iPod• Spend an average of 18 hours every week online (downloading music +
communicating)• 99.9% believe that technology’s primary purpose is communication• Women are the more active users; taking and uploading more
photographs and tending to online self-presentation
“…identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.”
OBSERVATIONS
“…identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.”
OBSERVATIONS
GO TO FACEBOOK.COM
• Profile, group, network, page• Settings on personal profile (how they see your profile)• Status updates• NAIT page• NAIT Social media
PRIVACY
• OIPC video
• FOIP
• NAIT social media guidelines
• Faculty Ethics on Facebook
New study finds no correlation between Facebook
and lower grades: Last month we reported on
research from Ohio State University that found a link
between Facebook use and lower grades among
college students. In their attempt to replicate the results
of that study, researchers from Illinois-based
Northwestern University found no evidence of
Facebook use correlating with diminished academic
performance. Northwestern U News Release | Read the
full report
Facebook users get lower grades
A new study correlates lower marks, less studying with
Facebook use
The time students spend “poking” friends, posting
photos and updating their status on Facebook may
bear some relationship to how they’re faring
academically, a new study suggests. Researchers
found that students who use the popular networking
site spend less time studying and have lower grade
point averages compared to those not on Facebook.
http://oncampus.macleans.ca/education/2009/04/13/
facebook-users-get-lower-grades/
• Started in 2003 for professional networking• LinkedIn has over 47 million members in over 200 countries and
territories around the world.• A new member joins LinkedIn approximately every second, and
about half of our members are outside the U.S.• Executives from all Fortune 500 companies are LinkedIn members.
WHAT IS LINKEDIN?
• Profile• Contacts (recommendations)• Inbox• Applications• Groups• Discussions
GETTING AROUND
MEET EXPECTATIONS?
• Why? How?• Kids involved in this media, want to learn more• Where it fits in society, whether limits should be used
(accountability, accuracy & privacy)• How it works and how it may apply in the workplace• Personal level, to engage with youth• Develop business unit’s presence on internal and external sites • Other?
CONTACT
Diane Bégin, Communications specialist, NAIT
dbegin@nait.ca
780.491.3142
www.twitter.com/dibegin
www.linkedin.com/in/dibegin
www.delicious.com/dibegin
www.slideshare.net/dibegin
www.facebook.com/dianebegin
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