legal aid alberta (sept. 23/09)

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WEB 2.0: A SOCIAL REVOLUTION Diane Bégin, NAIT Corporate Communications LEGAL AID ALBERTA ANNUAL STAFF CONFERENCE SEPTEMBER 23, 2009

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Presentation given at the provincial conference

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Page 1: Legal Aid Alberta (Sept. 23/09)

WEB 2.0:

A SOCIAL REVOLUTION

Diane Bégin, NAIT Corporate Communications

LEGAL AID ALBERTA

ANNUAL STAFF CONFERENCE

SEPTEMBER 23, 2009

Page 2: Legal Aid Alberta (Sept. 23/09)

1994?

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EXPECTING FROM THE PRESENTATION

• Why? How?• Kids involved in this media, want to learn more• Where it fits in society, whether limits should be used

(accountability, accuracy & privacy)• How it works and how it may apply in the workplace• Personal level, to engage with youth• Develop business unit’s presence on internal and external sites • Other?

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Source: http://www.time.com/time/covers/0,16641,19940725,00.html

CONVERSATION PRISM BY BRIAN SOLIS

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GROUNDSWELLSOCIAL TECHNOGRAPHICS LADDDER

http://www.forrester.com/Groundswell

Source: http://neilperkin.typepad.com/only_dead_fish/2009/06/index.html

Page 8: Legal Aid Alberta (Sept. 23/09)

RSS FEEDS ARE YOUR FRIEND

Really Simple Syndication: Web feed sends a message when a site has been updated.

Direct feedsAlberta Justicehttp://www.gov.ab.ca/ACN/RSS_FEEDS/RSS_JusticeandAttorneyGeneral.xml

YouTubehttp://www.youtube.com/user/LegalAidSociety

Search feedsBloglines, Blogpulse, Google

Aggregate feeds and have them appear elsewhere

Check for symbol on page or browser

Page 9: Legal Aid Alberta (Sept. 23/09)
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1. Deafness (listen for a while, swearing, complaints)

2. Slowness (crisis communications)

3. Caution (if you’re not afraid to have a conversation)

4. Phoniness (be a real person, Tweetups)

5. Greed (giving to other people 8 to 1 rule, Twitter account)

6. Flexibility (use it conversationally, mktg page on YouTube is not social media)

7. Seriousness (poke fun at yourself) 

SEVEN DEADLY SINS OF SOCIAL MEDIA + LESSONS LEARNED AT NAIT

Source: http://www.convinceandconvert.com/social-media-marketing/video-blog-post-7-deadly-sins-of-social-media/

Page 11: Legal Aid Alberta (Sept. 23/09)

TWITTERLINKEDIN

FACEBOOK

THE TOOLS

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TWITTER

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• Simple system that allows for 140 character posts (text + links)• Started in 2006• Followers; Following• Public posts; direct messages (only for those following you)• Been described as status updates on Facebook• 1,382% growth, 7 million unique US visitors (Mashable,3/16/09)• Aug09: Calgary (6852 users, up 226 from July) & Edmonton (5365

users, up 232 from July)• The Colbert Report (4/3/09) Co-founder Biz Stone calls Twitter the

messaging service we didn't know we needed until we had it. (7:09)

WHAT IS TWITTER?

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• 5.85% Self promotional• 3.6% News• 37.55% Conversational• 8.7% Pass along value• 40.55% Pointless babble• 3.75% Spam

Source: www.PearAnalytics.com

WHAT IS IT USED FOR?

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• Go to www.twitter.com• Click Get Started – Join!• Insert info & include full name • User name can be whatever you choose• Create your profile

GETTING STARTED

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• Go to Settings in top right corner• Account: Bio (Be as descriptive as possible – be personal even if

using for business), URL (blog, Flickr acct, YouTube, website), location

• Don’t protect tweets (public forum, defeats the purpose)• Devices: Get direct messages (DM) sent to text• Notices: Emails sent for DM and new followers• Picture: Upload a profile pic (Max size of 700k. JPG, GIF, PNG)• Design: Template or other image

GETTING STARTED cont.

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• @: To send a public response to a user ex. @dibegin• RT: Retweet or reposting information ex. RT @NAIT Convocation is

this weekend…• Twoosh: Using up exactly 140 characters• Hashtag: Keyword with # preceding it ex. #yeg #followfriday• Use of TW• Origin of the tweet• Trending

LINGO AND ORIENTATION

Page 18: Legal Aid Alberta (Sept. 23/09)

ONLINE• Twellow.com• WeFollow.com • TwitterLocal.net• Search.Twitter.com (including keywords/hashtags)• Find People (top right)• Follow people following others you’re interested in• Use hashtags

OFFLINE• Tweetups + social media meetups

GET TO KNOW PEOPLE

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• Don’t follow everyone• Ratio of followers to following• Location• Business vs. personal profile• Profile picture• # of tweets• @ replies to users• Content within tweets• Legitimacy of account (especially with high profile people)

SHOULD YOU FOLLOW BACK WHEN OTHERS FOLLOW YOU

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• Tweetburner.com Bitly.com (URL shorteners)• 11 best url shortening services (TopRank blog, 1/8/2009)• Twitpic.com (pictures) • Twiddeo.com, 12Seconds.tv (video)• Twhirl.org (desktop application)• 140 Twitter tools (Mashable, 5/24/08)• EverythingTwitter.com• RSS feed/widget into Facebook, FriendFeed, blog• Smartphones

TOOLS

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• jdarrah @dibegin twitter tip(s): don't misspel to muchh - credbility suffrs; tweet regularly, don't overload; share meaningful ideas, some personal

• DebraWard @dibegin Don't block your updates/profile, include bio & geo location. Use a picture (of some sort). Twitter is conversation join in!

• akomuzikera @dibegin if you're gonna be using twitter, don't grow a much bigger head like ashton kutcher #yeg

• JonSymons @dibegin my tip: going to tweetups and meeting twitterers in person makes it way interesting to use

• alexismac @dibegin behave on twitter like you would in person. if ur a jerk, stay a jerk. if ur kind, be kind, & don't expect instant mktg #yeg

• bruceclarke @dibegin Use search to find people Tweeting items of interest to you, review their Tweets and then follow if you like what you see.

ADVICE FROM TWEETERS

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Follow one anotherwww.twitter.com/nait

www.twitter.com/dibegin

Page 24: Legal Aid Alberta (Sept. 23/09)

FACEBOOK

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• Started in 2003 by students Harvard as a competitor to Hot or Not• Only allowed post-secondary students• More than 300 million active users, 70% outside the US• Today, reports that up to one third (8,284,180 in Jan/09) of

Canadians are on Facebook

WHAT IS FACEBOOK?

Page 26: Legal Aid Alberta (Sept. 23/09)

OBSERVATIONS

• 99.5% of all students had a Facebook profile• 6.2 hours each week is the average amount of time that students spend

on Facebook • Each day they login 6.3 times• Users overall spend 186 minutes each day on Facebook • In 2008, Facebook was surpassed only by Google, Yahoo!, MySpace and

YouTube for popularity (US)• By 2007, 3/4 of post-secondary students (US) own a laptop & an iPod• Spend an average of 18 hours every week online (downloading music +

communicating)• 99.9% believe that technology’s primary purpose is communication• Women are the more active users; taking and uploading more

photographs and tending to online self-presentation

Page 27: Legal Aid Alberta (Sept. 23/09)

“…identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.”

OBSERVATIONS

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“…identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.”

OBSERVATIONS

Page 29: Legal Aid Alberta (Sept. 23/09)

GO TO FACEBOOK.COM

• Profile, group, network, page• Settings on personal profile (how they see your profile)• Status updates• NAIT page• NAIT Social media

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PRIVACY

• OIPC video

• FOIP

• NAIT social media guidelines

• Faculty Ethics on Facebook

Page 31: Legal Aid Alberta (Sept. 23/09)

New study finds no correlation between Facebook

and lower grades: Last month we reported on

research from Ohio State University that found a link

between Facebook use and lower grades among

college students. In their attempt to replicate the results

of that study, researchers from Illinois-based

Northwestern University found no evidence of

Facebook use correlating with diminished academic

performance. Northwestern U News Release | Read the

full report

Facebook users get lower grades

A new study correlates lower marks, less studying with

Facebook use

The time students spend “poking” friends, posting

photos and updating their status on Facebook may

bear some relationship to how they’re faring

academically, a new study suggests. Researchers

found that students who use the popular networking

site spend less time studying and have lower grade

point averages compared to those not on Facebook.

http://oncampus.macleans.ca/education/2009/04/13/

facebook-users-get-lower-grades/

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LINKEDIN

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• Started in 2003 for professional networking• LinkedIn has over 47 million members in over 200 countries and

territories around the world.• A new member joins LinkedIn approximately every second, and

about half of our members are outside the U.S.• Executives from all Fortune 500 companies are LinkedIn members.

WHAT IS LINKEDIN?

Page 36: Legal Aid Alberta (Sept. 23/09)

• Profile• Contacts (recommendations)• Inbox• Applications• Groups• Discussions

GETTING AROUND

Page 37: Legal Aid Alberta (Sept. 23/09)

MEET EXPECTATIONS?

• Why? How?• Kids involved in this media, want to learn more• Where it fits in society, whether limits should be used

(accountability, accuracy & privacy)• How it works and how it may apply in the workplace• Personal level, to engage with youth• Develop business unit’s presence on internal and external sites • Other?

Page 38: Legal Aid Alberta (Sept. 23/09)

CONTACT

Diane Bégin, Communications specialist, NAIT

[email protected]

780.491.3142

www.twitter.com/dibegin

www.linkedin.com/in/dibegin

www.delicious.com/dibegin

www.slideshare.net/dibegin

www.facebook.com/dianebegin