leadership 2.0 - leadership in a social business
Post on 16-May-2015
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Socialized.me/impact99 @shanegibson
Leadership 2.0
@shanegibson
Socialized.me/impact99 @shanegibson
Meet…
•Your customer
•Your co-worker
•Your employee
•Your next boss….
Socialized.me/impact99 @shanegibson
“I think that’s going
to break!”
Socialized.me/impact99 @shanegibson
“We are all media companies”
Socialized.me/impact99 @shanegibson
750 million
Socialized.me/impact99 @shanegibson
100 Million
Socialized.me/impact99 @shanegibson
100 million updates/day
Socialized.me/impact99 @shanegibson
Socialized.me/impact99 @shanegibson
1Billion Views/Day
Socialized.me/impact99 @shanegibson
Social Media is Not a Video Game
http://www.agent-x.com.au
Socialized.me/impact99 @shanegibson
The Future is Now• Nearby restaurants
• Shopping
• Community workforce breakdown
• Schools
• Housing inventory and stability
• Crime rates
• Past pricing and sales on the home itself
Socialized.me/impact99 @shanegibson
Who owns social media?
Socialized.me/impact99 @shanegibson
It Belongs to Everyone
Socialized.me/impact99 @shanegibson
Socialized.me/impact99 @shanegibson
Socialized.me/impact99 @shanegibson
Motivation
Socialized.me/impact99 @shanegibson
Motivation
Socialized.me/impact99 @shanegibson
Motivation
Socialized.me/impact99 @shanegibson
“More than half of workers in their 20s prefer employment at companies that
provide volunteer opportunities, according to a recent Deloitte survey.” – Time.com
Socialized.me/impact99 @shanegibson
Where are you from?
Digital Natives
Digital Immigrants
Socialized.me/impact99 @shanegibson
Wired
Socialized.me/impact99 @shanegibson
Learning
•Byte / Bite Sized
•Collaborative
•JIT
•From Universal to Variable
•Social
•Engagement
Socialized.me/impact99 @shanegibson
Attraction
• Web 2.0 Platforms and networks• Time Efficient• Constant Feedback• Core Values• Demonstrate a Path• Demonstrate a Purpose
Socialized.me/impact99 @shanegibson
Digital and Engaged
• Yammer• Wikis• Google Video / Audio• Social working
• Themes• Causes• Hired to Connect• Career Mentoring
Socialized.me/impact99 @shanegibson
“A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work” - Jeremiah Owyang@jowyang
Socialized.me/impact99 @shanegibson
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
Socialized.me/impact99 @shanegibson
Socialized.me/impact99 @shanegibson
Listening
Socialized.me/impact99 @shanegibson
Implementation
• Social Media Policy and Guidelines• Social Media training and monitoring• Crowd-driven ongoing education• Senior involvement• Long-term focused• … Remember you attract what you are not
what you want.
Socialized.me/impact99 @shanegibson
Learn More:
• Slides: http://socialized.me/impact99• Podcast: http://closingbigger.net• Twitter: http://twitter.com/shanegibson
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