launch a successful global content marketing program

1©2015 Skyword

How to Launch a Successful Global Content Marketing Program

2©2014 Skyword

Pam Didner@PamDidnerGlobal Content Marketing StrategistAuthor of Global Content Marketing

Guillermo MorroneVP of Global Consumer and Priceless Cities Content Strategy@guillermoluisMasterCard

MaryAnne Flynn@maryanneflynnVP Global OperationsSkyword Inc.

3©2014 Skyword

Questions

Type your question here

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Agenda• Poll & Research

Report • Discussion

• Launching & Executing a Global Content Marketing Program

• Q&A

5

36%Alreadyin place

26%Putting one in place in 2015

13%Putting one inPlace in 2016

13%Putting one in place in the

future

10%Don’t have one and don’t have plans to

put one in place

2%Don’t know

How would you characterize your global content marketing strategy?

Sample size: 190 (all respondents)

6

Discussion

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MaryAnne FlynnVP Global OperationsSkyword Inc.maryanne@skyword.com |Twitter:@maryanneflynn

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