launch a successful global content marketing program

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1 ©2015 Skyword How to Launch a Successful Global Content Marketing Program

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Page 1: Launch a Successful Global Content Marketing Program

1©2015 Skyword

How to Launch a Successful Global Content Marketing Program

Page 2: Launch a Successful Global Content Marketing Program

2©2014 Skyword

Pam Didner@PamDidnerGlobal Content Marketing StrategistAuthor of Global Content Marketing

Guillermo MorroneVP of Global Consumer and Priceless Cities Content Strategy@guillermoluisMasterCard

MaryAnne Flynn@maryanneflynnVP Global OperationsSkyword Inc.

Page 3: Launch a Successful Global Content Marketing Program

3©2014 Skyword

Questions

Type your question here

Page 4: Launch a Successful Global Content Marketing Program

4©2015 Skyword 4©2015 Skyword

Agenda• Poll & Research

Report • Discussion

• Launching & Executing a Global Content Marketing Program

• Q&A

Page 5: Launch a Successful Global Content Marketing Program

5

36%Alreadyin place

26%Putting one in place in 2015

13%Putting one inPlace in 2016

13%Putting one in place in the

future

10%Don’t have one and don’t have plans to

put one in place

2%Don’t know

How would you characterize your global content marketing strategy?

Sample size: 190 (all respondents)

Page 6: Launch a Successful Global Content Marketing Program

6

Discussion

Page 7: Launch a Successful Global Content Marketing Program

7©2015 Skyword

Interested in Finding Out More?

MaryAnne FlynnVP Global OperationsSkyword [email protected] |Twitter:@maryanneflynn

Thank you!Registrants will receive:

• Global e-Book• Webinar recording