The Product Marketing

Guy Is here

Product Marketing Specialist

Plan & Launch NUUO Products

Devise Launch Plans and Tactics

Create Deliverables to Educate & Sell

Generate Awareness & Demand

Product Marketing PlanCrystal Titan

2014

LAUNCH THEME

GOALS

Linux based Enterprise Solution

Market Launch: Position Crystal Titan as a strong contender in enterprise solution. Increase our share of voice with PR, Media channels and Regional Trade Shows.

Post Launch: Drive Demand from key solutions and ensure the messages will be delivered into country level. Develop a new customer reference for Crystal Titan within the first quarter of launch.

GLOBAL!LAUNCH

Internal briefings!Google keyword!

PR / Media Plan / Micro-website!NUUO Website / eblasting Campaigns!

Incentive Program

REGIONAL!LAUNCH

Trade shows!Localization!

COUNTRY!LAUNCH

MIPS (Russia)!Road shows driven by PMF!

Alliance partner co-marketing events!

Crystal Titan!Market Launch Summary

GLOBAL LAUNCH

Internal Briefing

Internal BriefingBrochureSelling FlyersSelling PPT FilesWebsite Readiness

Google Keywords

Google Keywords

Year Round Exposure

7AM to 7PM

Focused Regional Exposure

Product Oriented Message

Product & Topic Keywords

All Traffic Directs to Crystal Micro-Site

WEBSITE・PR・MEDIA

Website Redesign

Crystal Microsite Update

Reflects changes in features

Localized

PR & Media

A&S Magazine AD + Product Insight EDM

Product PR

Commercial Video

Commercial Video

30 - 40 Second Pure Product Based Commercial

Introduce the Key Selling Points of Crystal Titan

Ready in mid-March, on Website & EDM

SELLING KIT

Selling KitSelling FlyerDetailed Spec Sheet

Artworks

Downloadable From WebPre-installed on USB as give away

Short Presentation PPTs

PROMOTION CAMPAIGN

eBlasting CampaignProduct Newsletter

Product PR

Commercial EDM

NUUO WebsiteBannersProduct InfoCommercials

Selling Kit Download

Incentive Program

Incentive Program

For Disty & SI

Cash or License AwardCollect Success Story

Traffic Generation

Giveaway Program

Year Round

Collects Demo ScenarioCollect Success Story

Submissions will be visible on websiteWinners picked every quarter

Regional Launch

Localization

Product EDM

Website

Selling Kit Contents

Google Keywords

Product Literature

ISC West

ISC WestProduct Demo

Focused Target Demo

In House Special Pricing

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