las vegas presentation

Las Vegas Convention and Visitors Authority and

Journal Communications Inc.

CORPORATE BACKGROUND

CORPORATE BACKGROUND

BOB SCHWARTZMAN, president and publisher

Personally responsible for Journal Communications delivery of top-quality products on time and to clientʼs satisfaction. Bob has more than 30 years of experience in journalism and custom publishing.

JOURNAL BUSINESS SECTORS

Journal Communications partners with more than 100 clients, ranging from chambers of commerce and state farm bureaus to economic development agencies and convention and visitors bureaus.

•  Travel Guides •  Chamber Publishing •  Agribusiness Publishing •  Economic Development Publishing •  Client Web Design •  Livability.com

RANGE OF JOURNAL PROJECTS

TRAVEL PUBLISHING EXPERIENCE

•  JCI has published 35 editions of statewide, advertising-supported travel guides for state tourism departments.

•  JCI has been working with DMOs for 16 years and published 42 issues of travel publications for city or regional destination marketing organizations.

TENNESSEE HOME & FARM

BRENTWOOD COOL SPRINGS MAGAZINE

WHY DO WE TRAVEL?

The Three Legs of the Leisure Travel Stool •  To be able to experience a site – to see   •  To participate – golf, swimming, gaming, boating, etc. – do do   •  To meet new and interesting people – to interact

We are selling an emotional experience over just a product.

CONTENT REVOLUTION

•  Exciting •  Emotional •  Immersive •  Experiential •  Factual

LAS VEGAS OFFICAL VISITORS GUIDE

•  An experienced project leader will be assigned to manage the project, including a detailed schedule for all departments that includes design, editorial, photography, sales, ad traffic and online.

•  Our content director will work closely with you to develop story ideas and create a publication that reflects your branding and tone.

•  We maintain a thorough proofing process and will work with you to produce an accurate and comprehensive guide.

•  Each publication is printed according to agreed upon specifications.

ASHEVILLE TRAVEL GUIDE

LEXINGTON VISITOR PLANNING GUIDE

LEXINGTON VISITOR PLANNING GUIDE

NORTH CAROLINA TRAVEL GUIDE

NORTH CAROLINA TRAVEL GUIDE

NASHVILLE MEETING PLANNING GUIDE

•  JCI has been publishing the Nashville Meeting Planning Guide for 17 years.

•  We work closely with the Nashville Convention & VisitorsBureau to publish the latest information on venues, hotelsconvention suppliers, attractionsnightlife and dining.

•  The guide is the ultimate tool for meeting planners who want to book a convention in Nashville.

NASHVILLE MEETING PLANNING GUIDE

NASHVILLE MEETING PLANNING GUIDE

NEW DESIGNS

NEW DESIGNS

NEW DESIGNS

NEW DESIGNS

NEW DESIGNS

NEW DESIGNS

PHOTOGRAPHY

•  Stunning, bold, original – all words that describe our photography, which is our calling card and sets JCI apart.

•  We maintain a full-time staff of photographers, and they are part of a team. That allows collaboration between photographers, designers and editors before and during the production process.

•  Our photographers have more than 50 years combined experience and use that to capture the best images to represent your destination.

INTEGRATION QR CODES

•  Mobile recognition technology, and more specifically, Quick Response (QR) codes, is transforming how people interact with the world.

•  QR codes in editorial and ads creates a connection between print and online, making it easier for visitors to access more information.

INTEGRATION SOCIAL MEDIA

•  Facebook •  Twitter •  YouTube •  TripAdvisor

INTEGRATION ASHEVILLE DIGITAL GUIDE

INTEGRATION NORTH CAROLINA DIGITAL GUIDE

TRAVEL AUDIENCES ARE EMBRACING DIGITAL GUIDES

INTEGRATION iPAD FORMAT

iPAD FORMAT

iPAD FORMAT

iPAD FORMAT

INTEGRATION SPECIAL-EDITION DIGITAL GUIDES

•  Special-edition digital magazines are designed for optimal on-screen viewing.

•  They can vary widely in page count to cover simple or complex subjects.

•  They take advantage of the immediacy of an event.

INTEGRATION MICROSITES

•  Understanding our clientsʼ needs to micro-market, JCI has developed microsites, which can be devoted to a particular topic, event or new attraction.

•  They can incorporate videos, slide shows and additional content.

VIDEO CAPABILITIES

•  JCI has a full-service video department to provide complementary content to our print and online editorial features.

•  JCI videographers have shot more than 70 videos for our travel publishing programs.

•  These videos bring even more attention to the attractions and activities of your destination.

DATA MANAGEMENT

JCI offers a multistep process to ensure data is accurate. •  Verification of fields with the LVCVA for all properties. •  Thorough data collection through emails, phone calls and faxes. •  Easy Catalog software links publication databases to layout

pages without errors.

DATA MANAGEMENT

ACCOMMODATIONS CHARTS

ADVERTISING SALES

•  We will assign a seasoned sales representative to the projects, who will be based in Las Vegas during the ad sales period of 8 to 12 weeks. That rep is an extension of the LVCVA – a public relations spokesperson on your behalf.

•  Sales materials will be prepared and approved by the LVCVA. •  JCI is responsible for all aspects of the advertising process,

including ad production and trafficking, billing and accounting. •  We are familiar with all aspects of online advertising, too, and have

successfully developed a bundled advertising strategy for some of our travel clients.

WHAT WE BRING TO THIS PROJECT

•  Travel Marketing Experience – We understand tourism. As a research-based tourism publisher, we know how to excite potential visitors to visit Las Vegas.

•  Quality – in content, photography, video, design, production, data and customer service

•  Advertising sales – professionalism; proven track record •  Media technology – on top of ever-evolving changes in new

media platforms •  Stability – 23 years in publishing business, experienced team that

creates award-winning publications

OUR TEAM + YOUR TEAM = SUCCESS!

BUSINESS PLAN

•  There will be no cost to the LVCVA. This will be a self-liquidating project with revenue derived from advertising sales.

•  Both parties will agree upon ad rates, with the possibility of increasing rates by no more than 5 percent annually.

•  Revenue share: Providing sales reach a minimum of $200,000 per project, we will enact a 5 percent revenue share up to $400,000. If sales are more than $400,000 per project, the revenue share will be 10 percent.