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Las Vegas Convention and Visitors Authority and Journal Communications Inc.

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Page 1: Las Vegas Presentation

Las Vegas Convention and Visitors Authority and

Journal Communications Inc.

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CORPORATE BACKGROUND

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CORPORATE BACKGROUND

BOB SCHWARTZMAN, president and publisher

Personally responsible for Journal Communications delivery of top-quality products on time and to clientʼs satisfaction. Bob has more than 30 years of experience in journalism and custom publishing.

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JOURNAL BUSINESS SECTORS

Journal Communications partners with more than 100 clients, ranging from chambers of commerce and state farm bureaus to economic development agencies and convention and visitors bureaus.

•  Travel Guides •  Chamber Publishing •  Agribusiness Publishing •  Economic Development Publishing •  Client Web Design •  Livability.com

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RANGE OF JOURNAL PROJECTS

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TRAVEL PUBLISHING EXPERIENCE

•  JCI has published 35 editions of statewide, advertising-supported travel guides for state tourism departments.

•  JCI has been working with DMOs for 16 years and published 42 issues of travel publications for city or regional destination marketing organizations.

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TENNESSEE HOME & FARM

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BRENTWOOD COOL SPRINGS MAGAZINE

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WHY DO WE TRAVEL?

The Three Legs of the Leisure Travel Stool •  To be able to experience a site – to see   •  To participate – golf, swimming, gaming, boating, etc. – do do   •  To meet new and interesting people – to interact

We are selling an emotional experience over just a product.

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CONTENT REVOLUTION

•  Exciting •  Emotional •  Immersive •  Experiential •  Factual

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LAS VEGAS OFFICAL VISITORS GUIDE

•  An experienced project leader will be assigned to manage the project, including a detailed schedule for all departments that includes design, editorial, photography, sales, ad traffic and online.

•  Our content director will work closely with you to develop story ideas and create a publication that reflects your branding and tone.

•  We maintain a thorough proofing process and will work with you to produce an accurate and comprehensive guide.

•  Each publication is printed according to agreed upon specifications.

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ASHEVILLE TRAVEL GUIDE

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LEXINGTON VISITOR PLANNING GUIDE

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LEXINGTON VISITOR PLANNING GUIDE

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NORTH CAROLINA TRAVEL GUIDE

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NORTH CAROLINA TRAVEL GUIDE

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NASHVILLE MEETING PLANNING GUIDE

•  JCI has been publishing the Nashville Meeting Planning Guide for 17 years.

•  We work closely with the Nashville Convention & VisitorsBureau to publish the latest information on venues, hotelsconvention suppliers, attractionsnightlife and dining.

•  The guide is the ultimate tool for meeting planners who want to book a convention in Nashville.

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NASHVILLE MEETING PLANNING GUIDE

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NASHVILLE MEETING PLANNING GUIDE

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NEW DESIGNS

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NEW DESIGNS

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NEW DESIGNS

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NEW DESIGNS

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NEW DESIGNS

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NEW DESIGNS

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PHOTOGRAPHY

•  Stunning, bold, original – all words that describe our photography, which is our calling card and sets JCI apart.

•  We maintain a full-time staff of photographers, and they are part of a team. That allows collaboration between photographers, designers and editors before and during the production process.

•  Our photographers have more than 50 years combined experience and use that to capture the best images to represent your destination.

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INTEGRATION QR CODES

•  Mobile recognition technology, and more specifically, Quick Response (QR) codes, is transforming how people interact with the world.

•  QR codes in editorial and ads creates a connection between print and online, making it easier for visitors to access more information.

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INTEGRATION SOCIAL MEDIA

•  Facebook •  Twitter •  YouTube •  TripAdvisor

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INTEGRATION ASHEVILLE DIGITAL GUIDE

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INTEGRATION NORTH CAROLINA DIGITAL GUIDE

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TRAVEL AUDIENCES ARE EMBRACING DIGITAL GUIDES

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INTEGRATION iPAD FORMAT

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iPAD FORMAT

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iPAD FORMAT

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iPAD FORMAT

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INTEGRATION SPECIAL-EDITION DIGITAL GUIDES

•  Special-edition digital magazines are designed for optimal on-screen viewing.

•  They can vary widely in page count to cover simple or complex subjects.

•  They take advantage of the immediacy of an event.

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INTEGRATION MICROSITES

•  Understanding our clientsʼ needs to micro-market, JCI has developed microsites, which can be devoted to a particular topic, event or new attraction.

•  They can incorporate videos, slide shows and additional content.

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VIDEO CAPABILITIES

•  JCI has a full-service video department to provide complementary content to our print and online editorial features.

•  JCI videographers have shot more than 70 videos for our travel publishing programs.

•  These videos bring even more attention to the attractions and activities of your destination.

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DATA MANAGEMENT

JCI offers a multistep process to ensure data is accurate. •  Verification of fields with the LVCVA for all properties. •  Thorough data collection through emails, phone calls and faxes. •  Easy Catalog software links publication databases to layout

pages without errors.

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DATA MANAGEMENT

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ACCOMMODATIONS CHARTS

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ADVERTISING SALES

•  We will assign a seasoned sales representative to the projects, who will be based in Las Vegas during the ad sales period of 8 to 12 weeks. That rep is an extension of the LVCVA – a public relations spokesperson on your behalf.

•  Sales materials will be prepared and approved by the LVCVA. •  JCI is responsible for all aspects of the advertising process,

including ad production and trafficking, billing and accounting. •  We are familiar with all aspects of online advertising, too, and have

successfully developed a bundled advertising strategy for some of our travel clients.

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WHAT WE BRING TO THIS PROJECT

•  Travel Marketing Experience – We understand tourism. As a research-based tourism publisher, we know how to excite potential visitors to visit Las Vegas.

•  Quality – in content, photography, video, design, production, data and customer service

•  Advertising sales – professionalism; proven track record •  Media technology – on top of ever-evolving changes in new

media platforms •  Stability – 23 years in publishing business, experienced team that

creates award-winning publications

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OUR TEAM + YOUR TEAM = SUCCESS!

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BUSINESS PLAN

•  There will be no cost to the LVCVA. This will be a self-liquidating project with revenue derived from advertising sales.

•  Both parties will agree upon ad rates, with the possibility of increasing rates by no more than 5 percent annually.

•  Revenue share: Providing sales reach a minimum of $200,000 per project, we will enact a 5 percent revenue share up to $400,000. If sales are more than $400,000 per project, the revenue share will be 10 percent.