krds india post podium / june - july 2014: telecom

www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

Brands ConsideredBased on data gathered between June and July 2014

Fans: 1,40,13,900 Fans: 1,15,85,700Fans: 1,18,26,627

Fans: 84,97,009 Fans: 64,71,948 Fans: 55,89,417

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibility

Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on telecom & mobile pages in India using the KRDS Engagement Score.

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

20.95

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between June and July 2014

4.95

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between June and July 2014

2.03

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between June and July 2014

0.40

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between June and July 2014

0.34

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between June and July 2014

Top 5 Promotional PostsContent to publicize product promotions and discounts

9.95

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between June and July 2014

8.97

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between June and July 2014

8.45

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between June and July 2014

4.35

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between June and July 2014

1.50

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between June and July 2014

Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

30.33

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between June and July 2014

17.21

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between June and July 2014

4.81

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between June and July 2014

0.79

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between June and July 2014

0.36

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between June and July 2014

Priyanka Mehta

Business Development

Executive

KRDS - IndiaPriyanka.mehta@krds.com

+919840761683

Priyanka.mehta.krds

THANK YOU