know google analytics - autumn fair 2019€¦ · google analytics reports 03 learn how to take...

Know Google Analytics

From insights to action

01 Set up an analytics

account and define business

goals

02 Discover insights through

Google Analytics reports

03 Learn how to take action

on real business questions

Agenda

Set up a Google Analytics account and define your business goals

A free, powerful web analytics tool

Shows how visitors found your

website, and what they did when

they got there

Measures the effectiveness of your

online and offline marketing efforts

What is Google Analytics?

Answer those important business questions

Path to success with Google Analytics

Collect Data

Create Goals

Measure Insights

Take Action

Go to google.co.uk/analytics

Choose a name for your account

Choose an industry category

How to set up a Google Analytics account

Your website needs to be tracked by

adding the correct tracking code to

the pages on your site

Where to find the tracking code

When using a website builder or blog

there may be a simple field where

you can add the Tracking ID for your

website

How to install the tracking code

Path to success with Google Analytics

Collect Data

Create Goals

Measure Insights

Take Action

What are your business goals

Build your

brand

Generate more

business

Sell your

products

Help customers

find you

Goals measure how well your site or

app fulfills your target objectives.

Translate your business goals into website goals

You can use templates or create your own

Save your goals and start recording data

Discover insights through Google Analytics reports

Path to success with Google Analytics

Collect Data

Create Goals

Measure Insights

Take Action

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Google Analytics dashboard

Understand the 4 main areas of reporting

Who are they?

How did they find me?

What are they doing?

What are they worth to me?

What are the units of measurement?

DimensionsDimensions describe attributes

Visitor city or region

Referring traffic source

Browser type

Operating System

A metric is a measurement

Metrics

Number of visits

Number of visitors

Page views

Time on site

Google Analytics can help you

understand:

Traffic sources

Landing pages

Device type

Location

Social referrals

How the reporting is delivered

Identify the most popular page on

your site.

Understand how visitors are

navigating between the pages.

Landing Page Report

Behaviour > Site Content > Landing Pages

Learn which devices your customers

use to access your website.

Provide them with the best

experience on your website.

Device reportAudience > Mobile > Overview

Learn where your visitors are coming

from when they visit your site.

Location report Audience > Geo > Location

Social analytics measures the

impact of social media.

Identify the networks and

communities where people engage

with your website.

Learn about each community, and

identify what works best on each

social media site

Social reportAcquisition > Social > Overview

Learn how to take action on real business questions

Path to success with Google Analytics

Collect Data

Create Goals

Measure Insights

Take Action

Get stuck into a live business

Meet our business owner

Adrian is the owner of this ecommerce website. He uses GA

data to influence many decisions for his business. Such as:

How many visitors come to my website

from mobile devices? Should I optimise my site?

Which other countries should I expand my business to other

than UK?

Which pages on my site are the slowest and

need improving?

Adrian, Owner

Meet our business owner

Adrian is the owner of this ecommerce website. He uses GA

data to influence many decisions for his business. Such as:

How many visitors come to my website

from mobile devices? Should I optimise my site?

Which other countries should I expand my business to other

than UK?

Which pages on my site are the slowest and

need improving?

Adrian, Owner

Meet our business owner

Adrian is the owner of this ecommerce website. He uses GA

data to influence many decisions for his business. Such as:

How many visitors come to my website

from mobile devices? Should I optimise my site?

Which other countries should I expand my business to other

than UK?

Which pages on my site are the slowest and

need improving?

Adrian, Owner

Opportunities for further learning

Digital Garage online platform - g.co/digitalgarage

THANK YOU Share your story:

bit.ly/YourDGstoryLinks to slides:

bit.ly/DGAnalyticsMore Digital Garage events:

bit.ly/DGOTevents

#DigitalGarage

Understanding Google Analytics

From insights to action

#DigitalGarage

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Agenda

1 Set up an analytics account and define business goals

2 Discover insights through Google Analytics reports

3 Learn how to take action on real business questions

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

Proprietary + Confidential

Set up a Google Analytics account and define your business goals

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

What is Google Analytics?

A free, powerful web analytics tool

Shows how visitors found your website, and what they did when they got there

Measures the effectiveness of your online and offline marketing efforts

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Google Analytics can help us answer important business questions

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Path to success with Google Analytics

2x 2xCreate goals

Measure insights

Takeaction

Collectdata

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

How to set up a Google Analytics account

Go to google.co.uk/analytics

Choose a name for your account

Choose an industry category

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Where to find the tracking code

Your website needs to be tracked by adding the correct tracking code to the pages on your site

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

How to install the tracking code

When using a website builder or blog there may be a simple field where you can add the Tracking ID for your website

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Path to success with Google Analytics

Create goals

Measure insights

Takeaction

Collectdata

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

What are your business goals?

Ecommerce

Lead Generation

Content Publisher

Sell products

Contact info for sales prospects

Show advertising to visitors

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Translate your business goals into website goals

Goals measure how well your

site or app fulfills your target

objectives.

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

You can use templates or use your own

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Save your goals and start recording data

Proprietary + Confidential

Discover insights through Google Analytics reports

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Path to success for Google Analytics

Create goals

Measure insights

Takeaction

Collectdata

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Google Analytics dashboard

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Understand the 4 main areas of reporting

Who are they?

How did they find me?

What are they doing?

What are they worth to me?

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

What are the units of measurement?

DimensionsDimensions describe attributes

Visitor city or region

Referring traffic source

Browser type

Operating System

A metric is a measurement

Metrics

Number of visits

Number of visitors

Page views

Time on site

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

How the reporting is delivered

Google Analytics can help you understand:

Traffic sources

Landing pages

Device type

Location

Social referrals

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Landing page report

Identify the most popular page on your site.

Understand how visitors are navigating between the pages.

Behaviour > Site Content > Landing Pages

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Device report

Learn which devices your customers use to access your website.

Provide them with the best experience on your website.

Audience > Mobile > Overview

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Location report

Learn where your visitors are coming from when they visit your site.

Audience > Geo > Location

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Social report

Social analytics measures the impact of social media.

Identify the networks and communities where people engage with your website.

Learn about each community, and identify what works best on each social media site

Acquisition > Social > Overview

Learn how to take action on real business questions

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Path to success for Google Analytics

Create goals

Measure insights

TakeAction

CollectData

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Get stuck into a live business

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Meet our business owner

Adrian is the owner of this ecommerce website. He uses GA data to influence many decisions for his business. Such as:

Adrian, Owner

How many visitors come to my website from mobile devices? Should I optimise my site?

Which other countries should I expand my business to other than UK?

Which pages on my site are the slowest and need improving?

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Meet our business owner

Adrian is the owner of this ecommerce website. He uses GA data to influence many decisions for his business. Such as:

Adrian, Owner

How many visitors come to my website from mobile devices? Should I optimise my site?

Which other countries should I expand my business to other than UK?

Which pages on my site are the slowest and need improving?

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Meet our business owner

Adrian is the owner of this ecommerce website. He uses GA data to influence many decisions for his business. Such as:

Adrian, Owner

How many visitors come to my website from mobile devices? Should I optimise my site?

Which other countries should I expand my business to other than UK?

Which pages on my site are the slowest and need improving?

Proprietary + Confidential

Opportunities for further learning

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

#DigitalGarage

Digital Garage online platform - g.co/digitalgarage

THANK YOUShare your story:

bit.ly/YourDGstory

Links to slides:

bit.ly/DGAnalytics

More Digital Garage events: bit.ly/DGOTevents

#DigitalGarage