know google analytics - autumn fair 2019€¦ · google analytics reports 03 learn how to take...
TRANSCRIPT
Know Google Analytics
From insights to action
01 Set up an analytics
account and define business
goals
02 Discover insights through
Google Analytics reports
03 Learn how to take action
on real business questions
Agenda
Set up a Google Analytics account and define your business goals
A free, powerful web analytics tool
Shows how visitors found your
website, and what they did when
they got there
Measures the effectiveness of your
online and offline marketing efforts
What is Google Analytics?
Answer those important business questions
Path to success with Google Analytics
Collect Data
Create Goals
Measure Insights
Take Action
Go to google.co.uk/analytics
Choose a name for your account
Choose an industry category
How to set up a Google Analytics account
Your website needs to be tracked by
adding the correct tracking code to
the pages on your site
Where to find the tracking code
When using a website builder or blog
there may be a simple field where
you can add the Tracking ID for your
website
How to install the tracking code
Path to success with Google Analytics
Collect Data
Create Goals
Measure Insights
Take Action
What are your business goals
Build your
brand
Generate more
business
Sell your
products
Help customers
find you
Goals measure how well your site or
app fulfills your target objectives.
Translate your business goals into website goals
You can use templates or create your own
Save your goals and start recording data
Discover insights through Google Analytics reports
Path to success with Google Analytics
Collect Data
Create Goals
Measure Insights
Take Action
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Google Analytics dashboard
Understand the 4 main areas of reporting
Who are they?
How did they find me?
What are they doing?
What are they worth to me?
What are the units of measurement?
DimensionsDimensions describe attributes
Visitor city or region
Referring traffic source
Browser type
Operating System
A metric is a measurement
Metrics
Number of visits
Number of visitors
Page views
Time on site
Google Analytics can help you
understand:
Traffic sources
Landing pages
Device type
Location
Social referrals
How the reporting is delivered
Identify the most popular page on
your site.
Understand how visitors are
navigating between the pages.
Landing Page Report
Behaviour > Site Content > Landing Pages
Learn which devices your customers
use to access your website.
Provide them with the best
experience on your website.
Device reportAudience > Mobile > Overview
Learn where your visitors are coming
from when they visit your site.
Location report Audience > Geo > Location
Social analytics measures the
impact of social media.
Identify the networks and
communities where people engage
with your website.
Learn about each community, and
identify what works best on each
social media site
Social reportAcquisition > Social > Overview
Learn how to take action on real business questions
Path to success with Google Analytics
Collect Data
Create Goals
Measure Insights
Take Action
Get stuck into a live business
Meet our business owner
Adrian is the owner of this ecommerce website. He uses GA
data to influence many decisions for his business. Such as:
How many visitors come to my website
from mobile devices? Should I optimise my site?
Which other countries should I expand my business to other
than UK?
Which pages on my site are the slowest and
need improving?
Adrian, Owner
Meet our business owner
Adrian is the owner of this ecommerce website. He uses GA
data to influence many decisions for his business. Such as:
How many visitors come to my website
from mobile devices? Should I optimise my site?
Which other countries should I expand my business to other
than UK?
Which pages on my site are the slowest and
need improving?
Adrian, Owner
Meet our business owner
Adrian is the owner of this ecommerce website. He uses GA
data to influence many decisions for his business. Such as:
How many visitors come to my website
from mobile devices? Should I optimise my site?
Which other countries should I expand my business to other
than UK?
Which pages on my site are the slowest and
need improving?
Adrian, Owner
Opportunities for further learning
Digital Garage online platform - g.co/digitalgarage
THANK YOU Share your story:
bit.ly/YourDGstoryLinks to slides:
bit.ly/DGAnalyticsMore Digital Garage events:
bit.ly/DGOTevents
#DigitalGarage
Understanding Google Analytics
From insights to action
#DigitalGarage
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Agenda
1 Set up an analytics account and define business goals
2 Discover insights through Google Analytics reports
3 Learn how to take action on real business questions
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Set up a Google Analytics account and define your business goals
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
What is Google Analytics?
A free, powerful web analytics tool
Shows how visitors found your website, and what they did when they got there
Measures the effectiveness of your online and offline marketing efforts
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Google Analytics can help us answer important business questions
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Path to success with Google Analytics
2x 2xCreate goals
Measure insights
Takeaction
Collectdata
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
How to set up a Google Analytics account
Go to google.co.uk/analytics
Choose a name for your account
Choose an industry category
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Where to find the tracking code
Your website needs to be tracked by adding the correct tracking code to the pages on your site
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
How to install the tracking code
When using a website builder or blog there may be a simple field where you can add the Tracking ID for your website
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Path to success with Google Analytics
Create goals
Measure insights
Takeaction
Collectdata
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
What are your business goals?
Ecommerce
Lead Generation
Content Publisher
Sell products
Contact info for sales prospects
Show advertising to visitors
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Translate your business goals into website goals
Goals measure how well your
site or app fulfills your target
objectives.
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
You can use templates or use your own
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Save your goals and start recording data
Proprietary + Confidential
Discover insights through Google Analytics reports
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Path to success for Google Analytics
Create goals
Measure insights
Takeaction
Collectdata
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Google Analytics dashboard
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Understand the 4 main areas of reporting
Who are they?
How did they find me?
What are they doing?
What are they worth to me?
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
What are the units of measurement?
DimensionsDimensions describe attributes
Visitor city or region
Referring traffic source
Browser type
Operating System
A metric is a measurement
Metrics
Number of visits
Number of visitors
Page views
Time on site
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
How the reporting is delivered
Google Analytics can help you understand:
Traffic sources
Landing pages
Device type
Location
Social referrals
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Landing page report
Identify the most popular page on your site.
Understand how visitors are navigating between the pages.
Behaviour > Site Content > Landing Pages
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Device report
Learn which devices your customers use to access your website.
Provide them with the best experience on your website.
Audience > Mobile > Overview
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Location report
Learn where your visitors are coming from when they visit your site.
Audience > Geo > Location
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Social report
Social analytics measures the impact of social media.
Identify the networks and communities where people engage with your website.
Learn about each community, and identify what works best on each social media site
Acquisition > Social > Overview
Learn how to take action on real business questions
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Path to success for Google Analytics
Create goals
Measure insights
TakeAction
CollectData
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Get stuck into a live business
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Meet our business owner
Adrian is the owner of this ecommerce website. He uses GA data to influence many decisions for his business. Such as:
Adrian, Owner
How many visitors come to my website from mobile devices? Should I optimise my site?
Which other countries should I expand my business to other than UK?
Which pages on my site are the slowest and need improving?
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Meet our business owner
Adrian is the owner of this ecommerce website. He uses GA data to influence many decisions for his business. Such as:
Adrian, Owner
How many visitors come to my website from mobile devices? Should I optimise my site?
Which other countries should I expand my business to other than UK?
Which pages on my site are the slowest and need improving?
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Meet our business owner
Adrian is the owner of this ecommerce website. He uses GA data to influence many decisions for his business. Such as:
Adrian, Owner
How many visitors come to my website from mobile devices? Should I optimise my site?
Which other countries should I expand my business to other than UK?
Which pages on my site are the slowest and need improving?
Proprietary + Confidential
Opportunities for further learning
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
#DigitalGarage
Digital Garage online platform - g.co/digitalgarage
THANK YOUShare your story:
bit.ly/YourDGstory
Links to slides:
bit.ly/DGAnalytics
More Digital Garage events: bit.ly/DGOTevents
#DigitalGarage