kentuckyunited: year 2 recap
Post on 15-May-2015
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KentuckyUnited Program Overview
2010-2011 KentuckyUnited Partners
Level 1 Partners:
Bowling Green Area Chamber of Commerce
Corbin Economic Development Agency
Northwest KY Forward
Bluegrass South
Kentucky Cabinet for Economic Development
Tennessee Valley Authority
LG&E/Kentucky Utilities
Greater Paducah Economic Development Council
I-65 Alliance
Level 2 Partners:
Hopkinsville/Christian County Economic Development Council
Greater Owensboro Economic Development Corp.
Bluegrass Alliance
Level 3 Partners:
Ashland Alliance
Mt. Sterling/Montgomery County Industrial Development Authority
Almost Nashville
Greater Louisville, Inc.
Northern Kentucky Tri-ED
Oldham County Economic Development Authority
Level 4 Partners:
Morehead/Rowan County Economic Development
Logan LEADS
Jeffersontown Economic Development Authority
Original Plan
Create a program that will be the primary source of economic development marketing for the state of Kentucky. A public/private partnership created to dynamically and aggressively market Kentucky to key business decision makers around the United States.
Goals
Increase awareness among key decision makers
Increase number of projects/prospects interested in Kentucky
Provide cost-effective marketing sponsorship opportunities for local/regional economic development organizations
Target Audiences
Site Consultants Company contacts Kentucky natives University alumni Existing Kentucky business affiliates Entrepreneurial/Fast growth companies
3 Step Process
• Step 1 – Sales – 18-24 month process “Kentucky Road Show”
Step 2 – Marketing– Develop sales materials, themes, events,
research, etc. Step 3 – Branding
– What is Kentucky’s brand?
Where are we in the process?
“Kentucky Road Show” Marketing trips– September 2009 – Atlanta, GA– October 2009 – Chicago, IL– January, 2010 – Dallas, TX– May, 2010 – New York, NY– September, 2010 – Detroit, MI– October, 2010 – Atlanta, GA– January 2011 - Dallas, TX– May, 2011 – New York, NY
Where are we in the process?
Luncheons for site consultants– August, 2010 – Chicago, IL– November, 2010 – Indianapolis, IN– March, 2011 – Columbus, OH– April, 2011 – Cleveland, OH
“Kentucky Road Show” Results
229 face-to-face meetings with companies or site location consultants with events in New York, Columbus and Cleveland still to come this year.
More than 50 additional contacts with site consultants through bourbon tastings in select cities
Total direct contacts - 279
Marketing Materials - Logo
Marketing Materials – Sales Pieces
Invitations & Advertisements
Exhibit Booth
Event Sponsorships
Area Development Forum, Louisville – May 2009 IAMC Spring Forum, Colorado Springs – April 2010 IAMC Fall Forum, Hot Springs, VA – October 2010 Colliers National Meeting, Nashville – November 2010 Grubb & Ellis Annual Meeting, San Diego – February 2011 SEDC Meet the Consultants, Atlanta – May 2011 Kentucky Consultants Forum - TBD
Next Steps
Review benefit levels and numbers on teams Begin planning for two regional, in-state events in
2011-2012 cycle Investigate opportunities for smaller communities to
participate Recruit top Kentucky companies to contribute to
program ala Georgia Allies Look for additional marketing opportunities
Discussion
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