Mid Year Recap  

Media Highlights Presented on July 14, 2014 

    

Total Viewership  44,367,077 

 

 

Outlet  Story Title  Issue Date  Circulation 

Bulldog Reporter  SKINS Selects MissyFarrenPR  2/28/2014  60,510 

PR Newser  Spin the Agencies of Record  2/28/2014  43,249 

BikeWorldNews.com SKINS Compression Announces Exciting Partnerships With Ski Giant Ride P/B MRI Endurance, Rokform Junior Development 

3/6/2014  56,155 

BikeRumor.com  Friday Roundup ‐ Bicycle Bits and Pieces  3/14/2014  216,000 

BikeWorldNews.com SKINS Compression Annouces Promotion of Adam Dudley, Hiring of Dwayne Yaskukochi 

3/17/2014  56,155 

TriathlonBusiness.com SKINS Partners with Pro Triathlete Christian Kemp and Re‐signs with Leanda Cave 

3/24/2014  5,820 

Gumption Gear Review  Gear Guide: Spring 2014 Essential Run Gear  3/28/2014  3,900 

SBJ People: SKINS Compression Annouces Promotion of Adam Dudley, Hiring of Dwayne Yaskukochi 

3/31/2014  17,000 

The Adventure Blog  Review of the RY400 Men's Tights  4/9/2014  50,610 

Sporting Goods Business   SKINS hires Florida rep  4/16/2014  65,580 

TriathlonBusiness.com  SKINS hires Eric Law as new Florida representative   4/23/2014  5,820 

Competitor  RUN BOLD!  May  500,000 

BikeWorldNews.com SKINS announces partnership with triathlete Mary Beth Ellis 

5/19/2014  56,155 

TriathlonBusiness.com SKINS secured two‐year‐deal with US Pro triathlete Mary Beth Ellis 

5/19/2014  5,820 

TriFuel.com SKINS Compression Announces Partnership with American Professional Triathlete Mary Beth Ellis 

5/19/2014  117,000 

Answers.com Gear Review: Skins RY400 Recovery Running Compression Tights 

5/28/2014  42,367,616 

TriathlonBusiness.com SKINS hires Sean Logan and Brad Barber to beef‐up support in California  

6/18/2014  5,820 

SBJ  Sean Logan/Brad Barber announcement  6/30/2014  17,000 

Runner's World Annual sports bra review: A200 Women’s Speed Crop Top  

8/1/2014  716,867 

 

  

March 6, 2014  

FRIDAY ROUNDUP – BICYCLE BITS & PIECES posted by Kristi Benedict

 

  

The 4th Annual Ride Sun Valley Bike Festival returns this June 26-July 5, 2014. Need inspiration? Watch the video above from last years’ events.

Bicycling Magazine and Specialized announce the inaugural Bicycling Spring Classicin Morgan Hill, CA, on May 9th.

Giro is celebrating the launch of their new road women’s line of apparel with a contest. Grand prize is a head-to-toe Giro wardrobe, airfare and bike tour with inGambaCycling Tours Women’s Week, May 11-18th, in Tuscany, Italy. To enter, go to their Facebook page, click “enter now”, describe your best week on the bike with inGamba and hashtag your entry with #bestweekever.

The 2014 Tour de Lane bicycle ride in Eugene, Oregon, will be August 1st – 3rd. Orbea has announced the Silk Route Bike Challenge: 9 days, 5 stages, totaling 600km across the scenic

country of Kyrgyzstan August 2-10, 2014. Registration is open for the Dave Wiens West Elk Bicycle Classic to be held August 31st in Gunnison,

Colorado. Proceeds from the race will support Western State Colorado University’s mountain sports team. The 2014 Levi’s Gran Fondo will be October 4th in Santa Rosa, CA. The Moab Travel Council is pleased to announce 9 new miles of trails in Dead Horse Point State Park, 32

miles west of Moab, Utah. Remember this bike room? Dero, a bike parking and storage solutions company, is offering you the chance to

win something like it – $7500 in Dero products and $1000 to decorate your very own bike room. Click here to find out how to enter.

If you hurry, you can get 25% off storewide at Après Vélo with code AEV25 at checkout, until 8am AEST. Ben Welnak of Mountain Bike Radio did an interview this week with Christopher Tassava who finished 7th at

the Arrowhead 135 and raced the first JayP’s Backyard Fat Pursuit in Idaho. The U.S. Department of Transportation has just issued a proposed National Traffic Safety Goal that does not

include goals to reduce cyclist and pedestrian deaths. Help bring this important issue to your representative’s attention via the League of American Bicyclists action page.

People For Bikes has released its list of America’s 10 Best Protected Bike Lanes of 2013. Backcountry.com has announced it’s sponsorship of the National Interscholastic Cycling

Association’s Utah chapter the Utah High School Cycling League. SKINS compression clothing has announced it’s sponsorship of both the SPY GIANT RIDE p/b MRI Endurance and

the Rokform Junior Development cycling teams for 2014. …and Lapierre Bicycles has redesigned their website.

 

  

February 28, 2014   

Spin the Agencies of Record By Patrick Coffee  

  

Mfa Ltd. (also known as MissyFarrenPR) will serve as AOR for SKINS, a “gradient compression 

sportswear” producer. 

What does that mean? It’s a “device capable of taking multiple readings of the human body in motion” 

that basically adapts to your muscles as they move, expanding and contracting so as to hug your body 

more tightly. The company’s GM says they were impressed by Mfa’s experience in the sportswear sector 

repping brands like Quiksilver, Roxy and Burton. 

The product sounds great, though it does remind us (and our ever‐swelling belly) that our New Year’s 

resolutions ended around January 3rd. 

 

  

March 6, 2014  

SKINS® COMPRESSION ANNOUNCES EXCITING PARTNERSHIPS WITH SPY GIANT RIDE P/B MRI ENDURANCE, ROKFORM JUNIOR DEVELOPMENT BY RON CALLAHAN

SKINS, the world’s leader in gradient compression sportswear, has announced it will serve as the official

compression and recovery supplier for both SPY GIANT RIDE p/b MRI Endurance and Rokform Junior

Development for 2014. As part of each year-long partnership, SKINS will provide each athlete with apparel and

accessories from the brand’s RY400 recovery line, along with products from their A400 or A200 line needed for

cross training.

“Following our work with the Change Cycling Now campaign, we’re excited to further support the cycling

community, by providing these two teams with the very best gradient compression wear in the world”, said Danielle

Said, Senior Marketing Manager, SKINS North America. “The partnership with SPY was a natural fit, as both

companies share the same irreverent nature and passion for fueling the true spirit of competition in sport. It’s also

incredibly rewarding to provide support to the junior Rokform team, which has again been named the #1 Junior

cycling team in the U.S.”

SPY GIANT RIDE p/b MRI Endurance has become one of the most prominent teams in the southern California

region, having compiled a roster that features several national and state champions. In 2014, the team has

emphasized strengthening its women’s program and expanding their Elite squad by adding several talented younger

riders. These moves, together with several key additions to its Masters 35+ and 45+ teams, will bolster the overall

competitiveness of the team and allow them to contend for race wins throughout the season, with a goal of capturing

both state and national championships.

“It’s essential for us to outfit our team in the best available equipment,” says Jim Miller, Performance Sales

Director, Spy Optics. “SKINS is the undisputed leader in compression and recovery wear and our riders will benefit

greatly from using the products, whether on the bike in the heat of battle or at home recovering after a hard

workout.”

Rokform is America’s largest junior road cycling program, with a roster of 68 members. Rokform offers age and

skill-level targeted programs, including everything from safety training for 10-year-olds to European stage race trips

for the older juniors.

SKINS will also serve as the designated compression and recovery supplier of the SPY Belgium Waffle Ride Event

as well. This year’s event, slated April 27 in Carlsbad, CA, will feature a SKINS logo proudly displayed on each

team’s cycle jersey, along with brand signage incorporated on flags, tents and banners showcased throughout the

course.

For more information, visit www.SKINS.net. You can also check out SKINS on Facebook

at Facebook.com/skinsna and on Twitter at@skins_usa.  

  

February 28, 2014  

  

SKINS Selects MissyFarrenPR 

SKINS, a leader in gradient compression sportswear, has announced a partnership with Mfa Ltd. (www.mfaltd.com; also known as MissyFarrenPR) as its US Public Relations Agency of Record. A leading lifestyle communications agency for nearly 20 years, Mfa Ltd. has represented a number of influential fitness and sports apparel brands. 

“We are impressed by Mfa’s work in the apparel and fitness industry, as well as their understanding of our product and strategic ideas,” said Johnny West, General Manager at SKINS North America. “We are looking forward to their help growing our presence in the US by infiltrating the marketplace.” 

Through their partnership, Mfa will showcase SKINS with launches and various events during the year, so media can experience and train in the product to see firsthand why the brand is an innovator in the industry. 

“Working with SKINS is such a natural fit and we couldn’t be more excited to partner with the most innovative compression brand in the market,” said Caroline Andrew, Vice President, Mfa. “We pride ourselves on doing what we love, and look forward to bringing our health and fitness expertise to SKINS.”